Moods of Norway

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En av tre plenumssesjoner dag 1 av "Fjord 2.0: Tematurisme for fremtiden" som ble holdt i Bergen 24. - 25. november 2010.

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  • My dear, How are you today? i will like to be your friend My name is Sheikha Ghunaim , am a 43 years old divorcee. Please write to me in my email ( Sheikhaghunaim2@hotmail.com ). im honest and open mind single woman. im going to tell more when i see your response. Regards Sheikha.
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Moods of Norway

  1. 1. Fra nachspiel ide tilinternasjonal merkevare
  2. 2. moods of norwayNorwegian (clothing) conceptthat combines products with atouch of norwegian history,culture and traditions
  3. 3. Marked situation§  Global players§  Retail chains§  Strong brand names§  But……Few other Norwegian brands
  4. 4. Identitets paraply§  Moods - stemninger§  …of Norway – detaljer/historie§  Videreutvikling av nye moods
  5. 5. moods of norway Underwear
  6. 6. moods of norwayEyewear
  7. 7. moods of norwayShoes
  8. 8. moods of norway Helly Hansen VSMoods of norway
  9. 9. Other Products
  10. 10. Moods of Norway Klokker
  11. 11. Moods of Norway Retail
  12. 12. moods update§  7 years in the market§  250 stores in Norway§  200 stores in 10 countries§  11 Flagship stores§  Signed by CAA (Creative Artist Agency)§  Harvard Business School case§  165 million (NOK) in sales§  Goal: To have more fun
  13. 13. Utvikling i omsetningNOK millioner 180 160 140 120 100 80 60 40 20 0 2003 2004 2005 2006 2007 2008 2009 2010p
  14. 14. ”Ordsky” av assosiasjoner til Moods Of Norway09.12.10 42
  15. 15. Moods lifestyle§  Markedsføring§  Sosiale media§  Utvikle ”moods”
  16. 16. Well dressed Superstars Macy Gray Perez HiltonBlack Eyed Peas Dave Navarro Ben Harper Monica Hansen
  17. 17. Ahmed Zappa Juliette LewisNatasha Henstridge Metallica The Corp Blood Hound Gang
  18. 18. Bai LingNo Doubt
  19. 19. Bill Murray Justin TimberlakeBack Street Boys Kelly Clarkson Natasha Bedingsfield Perry Ferrell
  20. 20. Robert Post Tommy HilfigerAmanda Righetti Efren Ramirez Cisco Adler Pussycat Dolls
  21. 21. Tommy Lee A-Ha
  22. 22. VIDARE FRAMOVER§  KONSOLIDERE DRIFT§  VEKSE I UTLANDET§  EGEN RETAIL§  FOKUS PÅ NYE PRODUKTER/ VAREGRUPPER
  23. 23. Thats it folks!Ha en velkledd dag…

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