Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Web 2.0 Basics<br />1<br />
What Is Web 2.0?<br />2<br />
Definition<br />The term &quot;Web 2.0&quot; is commonly associated with web applications that facilitate interactive info...
From Web 1.0 to Web 2.0<br />4<br />
Internet Features for Web 2.0<br />Long Tail: see the Presentation<br />Ubiquity: Internet can reach everywhere<br />Netwo...
Internet Features for Web 2.0<br />Zero marginal cost<br />Transaction cost – search, contract, coordination<br />6<br />
Examples to Show Difference<br /> MapQuest vs. Google Maps<br />Britannica vs. Wikipedia<br />Alta Vista vs. Google Search...
The world participates with us.<br />The world is our market.<br />8<br />
The World Participates with Us<br />Wiki – Wikipedia<br />Mass Collaboration<br />Soft Security<br />9<br />
Wikipedia Basic Principles<br />Hawaiian “Wee Kee Wee Kee,” means fast<br />The Interface is the web browser, cf. FrontPag...
Wikipedia Basic Principles<br />Mass collaboration – everyone in the world is our collaborator.<br />Simple editing<br />R...
Wikipedia Basic Principles<br />Soft security<br />Built on “Network Externality”<br />12<br />
Wikipedia Basic Principles<br />Soft security<br />Nature *  - comparing the accuracy of 42 science entries in Wikipedia w...
Wikipedia Basic Principles – Soft Security<br />14<br />
Wikipedia Basic Principles – Soft Security<br />15<br />Laozi, “天下莫柔弱於水,而攻堅強者莫之能勝,以其無以易之。”<br />Under heaven nothing is mo...
Security is achieved by hard-core protection.<br />Soft-security protects us.<br />16<br />
PC is a transactional platform, and the Internet is its extension. <br />The Internet is a platform, and PC is only its in...
Syndicator<br />Jimbo Wales’ job: syndicator, not even a coordinator – to construct a platform for people to participate a...
How Can You Harness the Collaborative Intelligence?<br />Blogging<br />RSS<br />Tagging<br />Facebook<br />Twitter<br />19...
Significance of Blogging<br />Chronological  - feed-centric delivery protocol  with RSS as the tool<br />live web, sense o...
Folksonomy<br />Versus Taxonomy<br />Social bookmarking<br />E.g., Delicious, Diigo<br />Tagging, networking, sharing<br /...
RSS<br />Really Simple Syndicator<br />A tool for news feed.<br />Microblog = blog + RSS<br />22<br />
Global participation is not crucial for our business value. <br />Our new business model facilitates global participation....
Our new business model facilitates global participation. <br />Is Google a search engine?<br />Yes, but more than that!<br...
Google’s Mechanism – PageRank<br />Page B has the highest rank because it has the most links with the most values.<br />Pa...
Google’s Mechanism – PageRank<br />Suppose A, B, C, and D – four pages and B, C, and D link to A<br />If B, C, and D have ...
Google’s Participation<br />Cf., Alta Vista, Yahoo! Search, etc.<br /># of links<br /># of keywords<br />The more pages ar...
Google’s Participation<br />Then, Google needs to call people to participate  - AdSense, in addition to its powerful searc...
AdSense<br />Strategic tool for becoming the architect of participation<br />Making money by hosting Google Ads. <br />Mor...
Google Philosophy<br />“The most important thing in life is to learn how to give out love, and to let it come in.” – Morri...
Google Philosophy<br />Heaven is eternal, the Earth everlasting.<br />How come they to be so? It is because they do not fo...
Unique database is our core competence.<br />Our database is one of our corporate assets. <br />32<br />
Prosumer<br />Webs hosting AdSense ads are Google’s production partners.<br />Prosumer/Content Provider<br />Website<br />...
Prosumer<br />Beyond Customer Centric<br />Customer Centric: We create the market for customers based on our marketing res...
Prosumer<br />Lego’s Mindstorms<br />With programmable bricks, controlled by software<br />Upload to share<br />Lego’s Min...
Lego Mindstorms<br />36<br />
Lego Mindstorms<br />Introduced in 1998<br />Lego threatened lawsuits first against tinkers<br />Now, the company encourag...
Lego Mindstorms<br />Lessons learned from lego:<br />Give users access to raw content such as interviews as a means of pro...
Lego Mindstorms<br />Redesign all content to be a conversation rather than a corporate monologue.<br />Treat advertising a...
Lego Mindstorms<br />40<br />
Design Your Own Products<br />Café Express<br />Mini USA<br />41<br />
The Internet is a content AND CONTEXT provider for our KM or CRM. <br />The Internet is a platform for KM or CRM.<br />42<...
IP protection is the bottom-line. <br />Open source is the bottom-line.<br />43<br />
New business models are modified from previous ones.<br />Business models are brand new.<br />44<br />
Partners are within our supply chain, and the world consumes our provided value.<br />Partners are from everywhere. It is ...
Open<br />Google Maps is open, so <br />Housingmaps.com  = Google Maps + Graig’s List<br />Lego Mindstorms<br />Open Busin...
Network externality helps us enlarge market share.<br />Network externality is everywhere.<br />47<br />
Success is built on others’ failure.<br />Success is achieved with everyone.<br />48<br />
Companies are combat units to enlarge business size.<br />Company boundaries are indistinguishable to benefit from network...
Alexander is our role model.<br />Laozi is our role model.<br />50<br />
七律·人民解放军占领南京 毛泽东 <br />钟山风雨起苍黄,<br />百万雄师过大江。 <br />虎踞龙盘今胜昔,<br />天翻地覆慨而慷。 <br />宜将胜勇追穷寇,<br />不可沽名学霸王。 <br />天若有情天亦老,<br ...
Homework<br />52<br />
Homework<br />Stephen Hawking: Asking big questions about the universe<br />Click ME!<br />
Homework<br />Philips Eletronics Tattoo<br />54<br />
Homework<br />55<br />Larry Lessig - How creativity is being strangled by the law<br />
Homework for Chinese Classes<br />
Upcoming SlideShare
Loading in …5
×

06 Exploring The Borderless Web 2.0 Era

1,799 views

Published on

  • Be the first to comment

  • Be the first to like this

06 Exploring The Borderless Web 2.0 Era

  1. 1. Web 2.0 Basics<br />1<br />
  2. 2. What Is Web 2.0?<br />2<br />
  3. 3. Definition<br />The term &quot;Web 2.0&quot; is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. – Wikipedia<br />A WWW environment which allows users to interact and create new business models when WWW interaction is not possible – Wesley Shu<br />3<br />
  4. 4. From Web 1.0 to Web 2.0<br />4<br />
  5. 5. Internet Features for Web 2.0<br />Long Tail: see the Presentation<br />Ubiquity: Internet can reach everywhere<br />Network Externality: Positive feedback makes large networks get larger – demand-side economies of scale<br />Metcalfe’s law: The value of a network goes up as the square of the number of users.<br />5<br />
  6. 6. Internet Features for Web 2.0<br />Zero marginal cost<br />Transaction cost – search, contract, coordination<br />6<br />
  7. 7. Examples to Show Difference<br /> MapQuest vs. Google Maps<br />Britannica vs. Wikipedia<br />Alta Vista vs. Google Search<br />Online Translation Sites vs. Google Translator <br />7<br />
  8. 8. The world participates with us.<br />The world is our market.<br />8<br />
  9. 9. The World Participates with Us<br />Wiki – Wikipedia<br />Mass Collaboration<br />Soft Security<br />9<br />
  10. 10. Wikipedia Basic Principles<br />Hawaiian “Wee Kee Wee Kee,” means fast<br />The Interface is the web browser, cf. FrontPage or Dreamweaver<br />Collaboration instead of protection<br />Wiki Demonstration<br />10<br />
  11. 11. Wikipedia Basic Principles<br />Mass collaboration – everyone in the world is our collaborator.<br />Simple editing<br />Real Time<br />Version preservation<br />Rollback<br />Discussion<br />11<br />
  12. 12. Wikipedia Basic Principles<br />Soft security<br />Built on “Network Externality”<br />12<br />
  13. 13. Wikipedia Basic Principles<br />Soft security<br />Nature * - comparing the accuracy of 42 science entries in Wikipedia with that of the online Encyclopedia Britannica. <br />Each had four serious errors<br />Wikipedia had 162 minor errors; Britannica 123<br />Wikipedia can revise immediately<br />13<br />* Giles, J. &quot; Jimmy Wales&apos; Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds,&quot; Nature, Volume 438, Number 7070, p900, December 15, 2005.<br />
  14. 14. Wikipedia Basic Principles – Soft Security<br />14<br />
  15. 15. Wikipedia Basic Principles – Soft Security<br />15<br />Laozi, “天下莫柔弱於水,而攻堅強者莫之能勝,以其無以易之。”<br />Under heaven nothing is more soft and yielding than water. Yet for attacking the solid and strong, nothing is better; For they can find no way of altering it.<br />
  16. 16. Security is achieved by hard-core protection.<br />Soft-security protects us.<br />16<br />
  17. 17. PC is a transactional platform, and the Internet is its extension. <br />The Internet is a platform, and PC is only its interface.<br />17<br />
  18. 18. Syndicator<br />Jimbo Wales’ job: syndicator, not even a coordinator – to construct a platform for people to participate and collaborate.<br />18<br />
  19. 19. How Can You Harness the Collaborative Intelligence?<br />Blogging<br />RSS<br />Tagging<br />Facebook<br />Twitter<br />19<br />
  20. 20. Significance of Blogging<br />Chronological - feed-centric delivery protocol with RSS as the tool<br />live web, sense of evolution<br />Interactive marketing – deliver appropriate ads based on the nature of the blog. How? - Tagging<br />20<br />
  21. 21. Folksonomy<br />Versus Taxonomy<br />Social bookmarking<br />E.g., Delicious, Diigo<br />Tagging, networking, sharing<br />May hold the key to developing a Semantic Web, in which every Web page contains machine-readable metadata that describes its content. (cf., Web 3.0)<br />Data about data.<br />21<br />
  22. 22. RSS<br />Really Simple Syndicator<br />A tool for news feed.<br />Microblog = blog + RSS<br />22<br />
  23. 23. Global participation is not crucial for our business value. <br />Our new business model facilitates global participation. <br />23<br />
  24. 24. Our new business model facilitates global participation. <br />Is Google a search engine?<br />Yes, but more than that!<br />Google wants to be the Architect of Participation and the search engine is only its important tool.<br />24<br />
  25. 25. Google’s Mechanism – PageRank<br />Page B has the highest rank because it has the most links with the most values.<br />Page C has higher rank than Page E because the link it has is of much higher value.<br />25<br />
  26. 26. Google’s Mechanism – PageRank<br />Suppose A, B, C, and D – four pages and B, C, and D link to A<br />If B, C, and D have no other links:<br />If they have links:<br />In General:<br />The more links a page has, the less values do its links have.<br />The more links a page has from important pages, the more values does it have.<br />set Bu contains all pages linking to page u.<br />26<br />
  27. 27. Google’s Participation<br />Cf., Alta Vista, Yahoo! Search, etc.<br /># of links<br /># of keywords<br />The more pages are on the Internet, the more effective would Google search be. <br />27<br />
  28. 28. Google’s Participation<br />Then, Google needs to call people to participate - AdSense, in addition to its powerful search<br />AdSense<br />AquiredDoubleClick<br />Interactive Marketing (ad based on the content of the webpage)<br />But more…<br />28<br />
  29. 29. AdSense<br />Strategic tool for becoming the architect of participation<br />Making money by hosting Google Ads. <br />More participation, more data, better ‘core competence’ – unique database!<br />But the ‘core’ of Google is small – relying on ‘mass collaboration’<br />But the boundary of Google thus is the whole world.<br />29<br />
  30. 30. Google Philosophy<br />“The most important thing in life is to learn how to give out love, and to let it come in.” – Morrie Schwartz <br />「天長地久,天地所以能長且久者,以其不自生,故能長生。是以聖人後其身而身先,外其身而身存。非以其無私邪?故能成其私。」- Laozi<br />30<br />
  31. 31. Google Philosophy<br />Heaven is eternal, the Earth everlasting.<br />How come they to be so? It is because they do not foster their own lives;<br />That is why they live so long.<br />Therefore the Sage puts himself in the background; but is always to the fore.<br />Remains outside; but is always there.<br />Is it not just because he does not strive for any personal end That all his personal ends are fulfilled?<br />31<br />
  32. 32. Unique database is our core competence.<br />Our database is one of our corporate assets. <br />32<br />
  33. 33. Prosumer<br />Webs hosting AdSense ads are Google’s production partners.<br />Prosumer/Content Provider<br />Website<br />clicks<br />Visitor<br />Website + Ad<br />Advertisement<br />Advertiser<br />AdSense<br />Google/Architect<br />33<br />
  34. 34. Prosumer<br />Beyond Customer Centric<br />Customer Centric: We create the market for customers based on our marketing research<br />Prosumer: We let customers create markets.<br />34<br />
  35. 35. Prosumer<br />Lego’s Mindstorms<br />With programmable bricks, controlled by software<br />Upload to share<br />Lego’s Mindstorms<br />35<br />
  36. 36. Lego Mindstorms<br />36<br />
  37. 37. Lego Mindstorms<br />Introduced in 1998<br />Lego threatened lawsuits first against tinkers<br />Now, the company encourages them!<br />Some users became their de facto designers<br />37<br />
  38. 38. Lego Mindstorms<br />Lessons learned from lego:<br />Give users access to raw content such as interviews as a means of providing greater transparency and accountability.<br />Provide tools and become a platform for user-generated rather than firm-generated content.<br />38<br />
  39. 39. Lego Mindstorms<br />Redesign all content to be a conversation rather than a corporate monologue.<br />Treat advertising as content too.<br />Use new distribution forms, including peer-to-peer networks.<br />Adapt content forms and schedules to user demands.<br />39<br />
  40. 40. Lego Mindstorms<br />40<br />
  41. 41. Design Your Own Products<br />Café Express<br />Mini USA<br />41<br />
  42. 42. The Internet is a content AND CONTEXT provider for our KM or CRM. <br />The Internet is a platform for KM or CRM.<br />42<br />
  43. 43. IP protection is the bottom-line. <br />Open source is the bottom-line.<br />43<br />
  44. 44. New business models are modified from previous ones.<br />Business models are brand new.<br />44<br />
  45. 45. Partners are within our supply chain, and the world consumes our provided value.<br />Partners are from everywhere. It is mass collaboration, and the world creates value with us.<br />45<br />
  46. 46. Open<br />Google Maps is open, so <br />Housingmaps.com = Google Maps + Graig’s List<br />Lego Mindstorms<br />Open Business Model – to be introduced<br />46<br />
  47. 47. Network externality helps us enlarge market share.<br />Network externality is everywhere.<br />47<br />
  48. 48. Success is built on others’ failure.<br />Success is achieved with everyone.<br />48<br />
  49. 49. Companies are combat units to enlarge business size.<br />Company boundaries are indistinguishable to benefit from network externality.<br />49<br />
  50. 50. Alexander is our role model.<br />Laozi is our role model.<br />50<br />
  51. 51. 七律·人民解放军占领南京 毛泽东 <br />钟山风雨起苍黄,<br />百万雄师过大江。 <br />虎踞龙盘今胜昔,<br />天翻地覆慨而慷。 <br />宜将胜勇追穷寇,<br />不可沽名学霸王。 <br />天若有情天亦老,<br />人间正道是沧桑。 <br />一九四九年四月 <br />51<br />
  52. 52. Homework<br />52<br />
  53. 53. Homework<br />Stephen Hawking: Asking big questions about the universe<br />Click ME!<br />
  54. 54. Homework<br />Philips Eletronics Tattoo<br />54<br />
  55. 55. Homework<br />55<br />Larry Lessig - How creativity is being strangled by the law<br />
  56. 56. Homework for Chinese Classes<br />

×