Moods of Norway

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Innlegg på konferansen Fjordane frå bre til hav 2012

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Moods of Norway

  1. 1. Ei internasjonal merkevaremed hovedkontor i FAGRE STRYN
  2. 2. moods of norwayNorwegian (clothing) conceptthat combines products with atouch of norwegianhistory, culture and traditions
  3. 3. Marked situation Global players Competitive markets/Retail chains Strong brand names Few other Norwegian brands
  4. 4. Identitets paraply Moods - stemninger …of Norway – detaljer/historie Videreutvikling av nye moods
  5. 5. Underwear
  6. 6. RetailStryn - Hollywood
  7. 7. Update 200 stores in Norway 120 stores in 7 countries 13 Flagship stores 150 Employees Signed by CAA (Creative Artist Agency) Harvard Business School case 290 million (2011) in sales Goal: To have more fun
  8. 8. Utvikling i omsetningNOK millioner 350 300 250 200 150 100 50 0 2003 2004 2005 2006 2007 2008 2009 2010 2011
  9. 9. ”Ordsky” av assosiasjoner til Moods Of Norway15.02.2012 61
  10. 10. KommunikasjonSosiale Medier Lifestyle / Events
  11. 11. Bill Murray Justin TimberlakeBack Street Boys Kelly Clarkson Natasha Bedingsfield Perry Ferrell
  12. 12. Robert Post Tommy HilfigerAmanda Righetti Efren Ramirez Cisco Adler Pussycat Dolls
  13. 13. Tommy Lee A-Ha
  14. 14. VIDARE FRAMOVER BYGGE ORGANISASJON VEKSE I UTLANDET EGEN RETAIL FOKUS PÅ NYE PRODUKTER/VAREGRUPPER

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