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Tomorrow 
comes today 
How to organise for innovation 
2 December 2014
The world 
is not 
changing. 
How to organise for innovation | 2 December 2014 | © FutureBrand 2
The world 
has already 
changed. 
How to organise for innovation | 2 December 2014 | © FutureBrand 3
Planet & People 
How to organise for innovation | 2 December 2014 | © FutureBrand 4
Corporations & Customers 
How to organise for innovation | 2 December 2014 | © FutureBrand 5
Humans & Robots 
How to organise for innovation | 2 December 2014 | © FutureBrand 6
1. Business models today 
Travel accommodation 
without owning 
any hotel rooms 
Taxi companies 
without owning 
any taxis 
Banking services 
without owning 
any banks 
How to organise for innovation | 2 December 2014 | © FutureBrand 7
2. New social values 
From 
I don’t want to 
talk to a machine 
To 
I don’t want to 
talk to a person 
How to organise for innovation | 2 December 2014 | © FutureBrand 8
2. New social values 
…unless the 
person looks 
like a machine 
How to organise for innovation | 2 December 2014 | © FutureBrand 9
3. Time redefined 
Dramatic reduction 
in company lifespan 
A billion-dollar 
industry born 
6 years ago 
Increase in average 
number of careers 
Life starts all 
over again at 55 
11+ job in our 
working lives 
(and likely 
multiple careers) 
How to organise for innovation | 2 December 2014 | © FutureBrand 10
Years ago, 
change took 
time… 
How to organise for innovation | 2 December 2014 | © FutureBrand 11
The future is 
already here. 
How to organise for innovation | 2 December 2014 | © FutureBrand 12
A cautionary tale 
Too late, 
too slow 
to change. 
How to organise for innovation | 2 December 2014 | © FutureBrand 13
What keeps 
you awake 
at night? 
How to organise for innovation | 2 December 2014 | © FutureBrand 14
What do you 
dream about? 
How to organise for innovation | 2 December 2014 | © FutureBrand 15
The future 
is positive. 
How to organise for innovation | 2 December 2014 | © FutureBrand 16
Creativity is 
in the eye of 
the beholder. 
How to organise for innovation | 2 December 2014 | © FutureBrand 17
What is innovation? 
New stuff 
made useful 
How to organise for innovation | 2 December 2014 | © FutureBrand 18
All innovation is not created equal 
How to organise for innovation | 2 December 2014 | © FutureBrand 19
Innovation is not… 
1. Eureka! 
2. Lone genius 
3. Big budgets 
How to organise for innovation | 2 December 2014 | © FutureBrand 20
1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
10 most 
innovative 
companies 
10 biggest 
R&D spenders 
How to organise for innovation | 2 December 2014 | © FutureBrand 21
10 most 
innovative 
companies 
10 biggest 
R&D spenders 
How to organise for innovation | 2 December 2014 | © FutureBrand 22
All things big and small 
$ 
How to organise for innovation | 2 December 2014 | © FutureBrand 23
We’re a bunch of ideas…. 
we never throw an idea away 
because you never know when 
someone else will need it. 
More than 80 per cent of 3M’s patents have more than one inventor. 
How to organise for innovation | 2 December 2014 | © FutureBrand 24
Workers with the most 
patents often shared lunch 
or breakfast with a Bell Labs 
electrical engineer named 
Harry Nyquist. 
How to organise for innovation | 2 December 2014 | © FutureBrand 25
How to organise for innovation | 2 December 2014 | © FutureBrand 26
The future is 
collaborative. 
How to organise for innovation | 2 December 2014 | © FutureBrand 27
There is no right answer. 
Only the one we come up 
with together. 
How to organise for innovation | 2 December 2014 | © FutureBrand 28
How do we organise ourselves today? 
How to organise for innovation | 2 December 2014 | © FutureBrand 29
Routine vs. Innovation 
How to organise for innovation | 2 December 2014 | © FutureBrand 30
Routine vs. Innovation 
Drive out variance 
See old things in old ways 
Replicate the past 
Comfortable 
Make money now 
Enhance variance 
See old things in new ways 
Break from the past 
Uncomfortable 
Make money later 
How to organise for innovation | 2 December 2014 | © FutureBrand 31
Imagineers 
or, 
Cast members 
How to organise for innovation | 2 December 2014 | © FutureBrand 32
The innovation gap 
44% companies 
globally said there 
was alignment 
between innovation 
and culture. 
Only 14% in Australia. 
How to organise for innovation | 2 December 2014 | © FutureBrand 33
1. Innovation initiatives 
How to organise for innovation | 2 December 2014 | © FutureBrand 34
2. Innovation skills 
Distribution 
Operations 
Viticulture 
Marketing 
Finance 
Sales 
Think Creative 
Leadership Lab 
We teach them the 
mindset, toolset and 
skillset to release their 
own creative potential 
and also help them to 
infuse that creativity 
within their teams. 
HR 
How to organise for innovation | 2 December 2014 | © FutureBrand 35
3. Innovation crowds 
Innocentive + experts SeeClickFix + communities 
IdeaStorm + customers 
PatientsLikeMe + patients 
How to organise for innovation | 2 December 2014 | © FutureBrand 36
4. Innovation engines 
FutureWorks is P&G's global 
Entrepreneurial Engine. 
Create, incubate, and scale transformational 
new business models, new categories, 
and service experiences that capitalise on 
consumer-driven, disruptive market innovation. 
10 startups moved to Portland for 
3 months to collaborate with Nike. 
With access to Nike+, the FuelBand, 
and 300 mentors, the startups built 
offers to help people live more active 
lives and showcased them to investors 
and partners at demo days. 
How to organise for innovation | 2 December 2014 | © FutureBrand 37
5. Innovation experiments 
We run over 
100 experiments 
at any given point. 
We test about 1% 
of our user base on 
any given platform 
at any given time. 
How to organise for innovation | 2 December 2014 | © FutureBrand 38
The future is… 
The future 
is here. 
How to organise for innovation | 2 December 2014 | © FutureBrand 39
The future is… 
The future 
is positive. 
How to organise for innovation | 2 December 2014 | © FutureBrand 40
The future is… 
The future 
is collaborative. 
How to organise for innovation | 2 December 2014 | © FutureBrand 41
The future is… 
The future 
is full of 
new stuff 
made useful. 
How to organise for innovation | 2 December 2014 | © FutureBrand 42
The future is… 
…we just 
need to get 
organised. 
How to organise for innovation | 2 December 2014 | © FutureBrand 43
A final thought 
We live in a world where we can 
do anything…it’s no longer ‘can’ 
we do it, but ‘should’ we do it? 
– Dr. Jonathan Reichental, CIO City of Palo Alto 
How to organise for innovation | 2 December 2014 | © FutureBrand 44
See you in 
the future 
Richard Curtis 
Chief Executive Officer 
FutureBrand 
rcurtis@futurebrand.com 
@radarblur 
How to organise for innovation | 2 December 2014 | © FutureBrand

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Future brand innovation

  • 1. Tomorrow comes today How to organise for innovation 2 December 2014
  • 2. The world is not changing. How to organise for innovation | 2 December 2014 | © FutureBrand 2
  • 3. The world has already changed. How to organise for innovation | 2 December 2014 | © FutureBrand 3
  • 4. Planet & People How to organise for innovation | 2 December 2014 | © FutureBrand 4
  • 5. Corporations & Customers How to organise for innovation | 2 December 2014 | © FutureBrand 5
  • 6. Humans & Robots How to organise for innovation | 2 December 2014 | © FutureBrand 6
  • 7. 1. Business models today Travel accommodation without owning any hotel rooms Taxi companies without owning any taxis Banking services without owning any banks How to organise for innovation | 2 December 2014 | © FutureBrand 7
  • 8. 2. New social values From I don’t want to talk to a machine To I don’t want to talk to a person How to organise for innovation | 2 December 2014 | © FutureBrand 8
  • 9. 2. New social values …unless the person looks like a machine How to organise for innovation | 2 December 2014 | © FutureBrand 9
  • 10. 3. Time redefined Dramatic reduction in company lifespan A billion-dollar industry born 6 years ago Increase in average number of careers Life starts all over again at 55 11+ job in our working lives (and likely multiple careers) How to organise for innovation | 2 December 2014 | © FutureBrand 10
  • 11. Years ago, change took time… How to organise for innovation | 2 December 2014 | © FutureBrand 11
  • 12. The future is already here. How to organise for innovation | 2 December 2014 | © FutureBrand 12
  • 13. A cautionary tale Too late, too slow to change. How to organise for innovation | 2 December 2014 | © FutureBrand 13
  • 14. What keeps you awake at night? How to organise for innovation | 2 December 2014 | © FutureBrand 14
  • 15. What do you dream about? How to organise for innovation | 2 December 2014 | © FutureBrand 15
  • 16. The future is positive. How to organise for innovation | 2 December 2014 | © FutureBrand 16
  • 17. Creativity is in the eye of the beholder. How to organise for innovation | 2 December 2014 | © FutureBrand 17
  • 18. What is innovation? New stuff made useful How to organise for innovation | 2 December 2014 | © FutureBrand 18
  • 19. All innovation is not created equal How to organise for innovation | 2 December 2014 | © FutureBrand 19
  • 20. Innovation is not… 1. Eureka! 2. Lone genius 3. Big budgets How to organise for innovation | 2 December 2014 | © FutureBrand 20
  • 21. 1 2 3 4 5 6 7 8 9 10 10 most innovative companies 10 biggest R&D spenders How to organise for innovation | 2 December 2014 | © FutureBrand 21
  • 22. 10 most innovative companies 10 biggest R&D spenders How to organise for innovation | 2 December 2014 | © FutureBrand 22
  • 23. All things big and small $ How to organise for innovation | 2 December 2014 | © FutureBrand 23
  • 24. We’re a bunch of ideas…. we never throw an idea away because you never know when someone else will need it. More than 80 per cent of 3M’s patents have more than one inventor. How to organise for innovation | 2 December 2014 | © FutureBrand 24
  • 25. Workers with the most patents often shared lunch or breakfast with a Bell Labs electrical engineer named Harry Nyquist. How to organise for innovation | 2 December 2014 | © FutureBrand 25
  • 26. How to organise for innovation | 2 December 2014 | © FutureBrand 26
  • 27. The future is collaborative. How to organise for innovation | 2 December 2014 | © FutureBrand 27
  • 28. There is no right answer. Only the one we come up with together. How to organise for innovation | 2 December 2014 | © FutureBrand 28
  • 29. How do we organise ourselves today? How to organise for innovation | 2 December 2014 | © FutureBrand 29
  • 30. Routine vs. Innovation How to organise for innovation | 2 December 2014 | © FutureBrand 30
  • 31. Routine vs. Innovation Drive out variance See old things in old ways Replicate the past Comfortable Make money now Enhance variance See old things in new ways Break from the past Uncomfortable Make money later How to organise for innovation | 2 December 2014 | © FutureBrand 31
  • 32. Imagineers or, Cast members How to organise for innovation | 2 December 2014 | © FutureBrand 32
  • 33. The innovation gap 44% companies globally said there was alignment between innovation and culture. Only 14% in Australia. How to organise for innovation | 2 December 2014 | © FutureBrand 33
  • 34. 1. Innovation initiatives How to organise for innovation | 2 December 2014 | © FutureBrand 34
  • 35. 2. Innovation skills Distribution Operations Viticulture Marketing Finance Sales Think Creative Leadership Lab We teach them the mindset, toolset and skillset to release their own creative potential and also help them to infuse that creativity within their teams. HR How to organise for innovation | 2 December 2014 | © FutureBrand 35
  • 36. 3. Innovation crowds Innocentive + experts SeeClickFix + communities IdeaStorm + customers PatientsLikeMe + patients How to organise for innovation | 2 December 2014 | © FutureBrand 36
  • 37. 4. Innovation engines FutureWorks is P&G's global Entrepreneurial Engine. Create, incubate, and scale transformational new business models, new categories, and service experiences that capitalise on consumer-driven, disruptive market innovation. 10 startups moved to Portland for 3 months to collaborate with Nike. With access to Nike+, the FuelBand, and 300 mentors, the startups built offers to help people live more active lives and showcased them to investors and partners at demo days. How to organise for innovation | 2 December 2014 | © FutureBrand 37
  • 38. 5. Innovation experiments We run over 100 experiments at any given point. We test about 1% of our user base on any given platform at any given time. How to organise for innovation | 2 December 2014 | © FutureBrand 38
  • 39. The future is… The future is here. How to organise for innovation | 2 December 2014 | © FutureBrand 39
  • 40. The future is… The future is positive. How to organise for innovation | 2 December 2014 | © FutureBrand 40
  • 41. The future is… The future is collaborative. How to organise for innovation | 2 December 2014 | © FutureBrand 41
  • 42. The future is… The future is full of new stuff made useful. How to organise for innovation | 2 December 2014 | © FutureBrand 42
  • 43. The future is… …we just need to get organised. How to organise for innovation | 2 December 2014 | © FutureBrand 43
  • 44. A final thought We live in a world where we can do anything…it’s no longer ‘can’ we do it, but ‘should’ we do it? – Dr. Jonathan Reichental, CIO City of Palo Alto How to organise for innovation | 2 December 2014 | © FutureBrand 44
  • 45. See you in the future Richard Curtis Chief Executive Officer FutureBrand rcurtis@futurebrand.com @radarblur How to organise for innovation | 2 December 2014 | © FutureBrand