Branding for the future from promise to action prateek n kumar

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Branding for the future: from promise to action - Memories will always be created, what will change in future is the realm in which they will be created. While Lalitaji may be a part of our memory dispensing advice to a more informed audience as per their convenience on their smart devices, saying “Daag Acche Hai”...

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Branding for the future from promise to action prateek n kumar

Integrated_1 Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated Brand Mantra Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.

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