Innovation is simple, but often misunderstood. In plain terms: Innovation = Invention/idea + Commercialization. What most tend to forget it that the commercialization part is the tricky one. I gave this presentation to 200+ natural science students today. They are the future and should learn - up front - about the frequently occurring misconceptions on innovation in industry and academia alike. Enjoy the ride! Hans Eibe

3. Innova&on?

4. Innova&on = Inven&on?

5. Innova&on = Inven&on +
Commercializa&on
ehhh… commercialization?!

6. Commercializa&on:
Always alterna&ve investments
4% (the bond), 14% (business), 40% (Start up)
Inven&ons only weighed 1/6 in a business prospect
Competence
Customers
Organiza&on Finance
Reaching enough invoices paid by understanding

7. When did become an innova&on?
Still pending !
– to my
standards!

8. Forms and types of innova&on

9. Examples of innova&ons

10. Types of innova&ons
a fivefold perfor-
mance improvement
along key customer
needs or !
30% or more in cost
reduction. !

11. Innova&on = Inven&on +
Commercializa&on
STOP AND THINK!
What invention will
you aim for?!
Competence
Customers
Organiza&on Finance
How will you
commercialize it?!

12. linkedin.com/in/hanseibe
Q & A
Thanks! !
!
…and good luck innovating!
!
Hans Eibe!