This document discusses how artificial intelligence and machine learning are disrupting many industries and jobs. It notes that AI excels at repetitive, predictable tasks while humans can offer empathy, handle novel situations, and provide context. The document advocates that to beat AI at communication, human advisors must focus on understanding client needs and wants in order to offer personalized, value-driven solutions and advice. It provides exercises to help advisors identify client problems and opportunities in order to lead clients towards desired outcomes and address any fears about change.