The document discusses how to build strong emotional connections with clients in order to increase loyalty and business results. It notes that after a major bank introduced a credit card designed for emotional connection, millennial use increased 70% and new accounts grew 40%. To develop excellent habits, the speaker advocates practicing skills repeatedly at the edge of one's abilities and with a coach. Fully emotionally connected customers are on average 52% more valuable than highly satisfied customers alone. The document provides tips for using triggers like meetings and emails to prompt client action and connection.
Why Building Your Brand is Key to Getting CustomersIntuit Inc.
Building and establishing your small business or personal brand can be challenging if you don’t know where to start — or how to compete with larger, recognisable brand names. Mick Spencer, founder and CEO of ONTHEGO SPORTS, has grown OTG into a leading Australian sporting goods brand by building deep customer intimacy through listening to customer needs and building personalised products.
This session will help you deepen client relationships so they never dream of going to anyone else.
Attendees will learn where they have gaps in their client relationships or with providing services, and will leave with a specific plan to fill the gaps and transform client relationships for good.
Why Building Your Brand is Key to Getting CustomersIntuit Inc.
Building and establishing your small business or personal brand can be challenging if you don’t know where to start — or how to compete with larger, recognisable brand names. Mick Spencer, founder and CEO of ONTHEGO SPORTS, has grown OTG into a leading Australian sporting goods brand by building deep customer intimacy through listening to customer needs and building personalised products.
This session will help you deepen client relationships so they never dream of going to anyone else.
Attendees will learn where they have gaps in their client relationships or with providing services, and will leave with a specific plan to fill the gaps and transform client relationships for good.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
When you're running a business, the last thing you want to be worried about is wasting time trying to figure out how to do your accounting. Join a QuickBooks product expert as she shares best practices for simplifying your day-to-day accounting and truly getting the most out of QuickBooks as a small business owner.
Every person who works for someone thinks that they can run the business better! The author of E-Myth Michael Gerber calls this the Entrepreneurial Seizure which means “the moment the entrepreneur decides it would be a great idea to start his or her own business”.
So, once the idea sets in some will procrastinate and others will jump head in and workout the things that need to be done as they progress. In my time of working with many business owners the situation is the same, especially with Small Business Owners. So I thought it would be a good idea if I am able to share An Entrepreneurs initial check list
This was prepared for budding entrepreneurs at the Student Hackathon at Mount Royal University during Alberta Tech Week #abtw2013 as part of @accelerateab conference. Thanks for having me! Afer 30 years of "shipping bits" (software entrepreneur), it was fun to distill what I see in all the many entrepreneurs who have inspired me, and what I think is important to success (both $$$ and personal satisfaction / growth). Enjoy!
How often have you abandoned a checkout due to a confusing and difficult experience?
Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ, where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process.
Open Pantry Consulting - How To start Or Renew Your Food BusinessShaun de Vries
What we have put together in the following pages is a practical guide on what we have learned are essential topics. This is based on years of experience and applied knowledge in our services, which has been created to help anyone who wants to explore owning a venue, or who is already a gastronomic entrepreneur.
Lessons learned from growing LinkedIn to 400m members - Growth Hackers Confer...Aatif Awan
Aatif Awan, Head of Growth & International products at LinkedIn, shares LinkedIn's growth story, why principles matter more than tactics and other lessons learned from growing to 400M members.
Forward Partners are a venture firm based in Hoxton, London. We're investors in early stage ecommerce companies. If you’re smart and you’ve got a smart idea, Forward can offer you an unfair advantage. Our resident team have both the experience and the proven methodologies to ensure you succeed. We do more than advise and mentor. We share the challenges of finding talent, acquiring customers, coding, design, testing and analysis.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
When you're running a business, the last thing you want to be worried about is wasting time trying to figure out how to do your accounting. Join a QuickBooks product expert as she shares best practices for simplifying your day-to-day accounting and truly getting the most out of QuickBooks as a small business owner.
Every person who works for someone thinks that they can run the business better! The author of E-Myth Michael Gerber calls this the Entrepreneurial Seizure which means “the moment the entrepreneur decides it would be a great idea to start his or her own business”.
So, once the idea sets in some will procrastinate and others will jump head in and workout the things that need to be done as they progress. In my time of working with many business owners the situation is the same, especially with Small Business Owners. So I thought it would be a good idea if I am able to share An Entrepreneurs initial check list
This was prepared for budding entrepreneurs at the Student Hackathon at Mount Royal University during Alberta Tech Week #abtw2013 as part of @accelerateab conference. Thanks for having me! Afer 30 years of "shipping bits" (software entrepreneur), it was fun to distill what I see in all the many entrepreneurs who have inspired me, and what I think is important to success (both $$$ and personal satisfaction / growth). Enjoy!
How often have you abandoned a checkout due to a confusing and difficult experience?
Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ, where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process.
Open Pantry Consulting - How To start Or Renew Your Food BusinessShaun de Vries
What we have put together in the following pages is a practical guide on what we have learned are essential topics. This is based on years of experience and applied knowledge in our services, which has been created to help anyone who wants to explore owning a venue, or who is already a gastronomic entrepreneur.
Lessons learned from growing LinkedIn to 400m members - Growth Hackers Confer...Aatif Awan
Aatif Awan, Head of Growth & International products at LinkedIn, shares LinkedIn's growth story, why principles matter more than tactics and other lessons learned from growing to 400M members.
Forward Partners are a venture firm based in Hoxton, London. We're investors in early stage ecommerce companies. If you’re smart and you’ve got a smart idea, Forward can offer you an unfair advantage. Our resident team have both the experience and the proven methodologies to ensure you succeed. We do more than advise and mentor. We share the challenges of finding talent, acquiring customers, coding, design, testing and analysis.
Over 70 sales leaders converged in LinkedIn's Mountain View office to learn about how social selling is transforming sales teams. Featuring speakers from SAVO Group, Mattersight and Entertainment Cruises.
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
The BA 260 Pitch Competition is a competition that occurs every term in across all BA 260 classes. Each team is required to create a pitch deck for mock startup company and present it in front of a panel of investors. My role in my team was to design the pitch deck and deliver the pitch to the panel of investors on presentation day. Out of 46 teams, my team got first place.
(Fast Ongoing Business Empower Network) Fobenrajesh ahlawat
Our objective is to introduce you to a system that’s proven, tested and has changed lives of millions of other people like you.
Unlimited Growth And Income As you view this presentation, you will see there is a solution…
It is not for everyone.
However if you have the drive and the determination to make a change, we are convinced enough to say, you will not find a better opportunity available to you right now than FOBEM………
Let us show you how you can free yourself from your 9-5 job and create a serious income all from the comforts of your own home.
Mark talk at the Manchester HUG event about:
Subjective v effective design
6 Weapons of Influence
GDD (Growth Driven Design)
Growth Hacking
Conversion Rate Optimisation
UX Design (User Experience)
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
State of Small Business – Growth and Success ReportIntuit Inc.
In an effort to better understand how small businesses approach growth and how those views impact their operations and planning, Intuit QuickBooks released the “State of Small Business – Growth and Success” report.
Check out the results to learn more!
Working for yourself shouldn’t mean the odds of success are stacked against you. QuickBooks is committed to small business success with a comprehensive set of business tools that do the hard work for you – leveraging the latest in AI and emerging technologies to create a platform that evens the odds for small business owners.
In an effort to better understand the behaviors, attitudes and cash flow challenges experienced by small businesses and self-employed professionals around the world, Intuit QuickBooks released the “The State of Small Business Cash Flow” Report.
Entrepreneurs and small business owners are on the front lines, navigating the realities of automation. And they have unique advantages. The very fact that they are small and nimble makes small businesses well suited to the realities of the 21st century economy. They are able to quickly adapt, take advantage of new opportunities, and to pivot to serve customer expectations in a rapidly changing world.
To better understand how small businesses are adapting to the age of AI, Intuit conducted a survey examining attitudes towards automation technology today as well as perceptions on how automation technology will impact their business and lives over the next 5 years.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
Simply just having a website isn't enough to attract customers to your business — you must also ensure that people can actually find you amidst all of the noise online. Google AdWords is a cost-per-click advertising platform that will get more people to your website and allow you to advertise to new customers.
It’s a given that the work that Accounting firms do today will look very different in the future. New technologies are emerging that will allow practitioners to gain efficiencies and uncover insights in ways that are not possible now, and firms will need to adopt very different methods to attract and retain great talent and keep relationships with clients healthy and strong. At the same time, competition will come from all sides and the firms that can deliver services in a way that clients need and want will be the ones that survive. Chris Hooper, The Accounting Futurist, will examine the major trends that are likely to disrupt practices in the next decade, and will identify steps that firm owners of all sizes can take now to ensure their firm not only survives, but thrives in the exciting new world of tomorrow.
The digital age requires you to evolve the tools and technologies you use. With this evolution, the old pricing methods don’t work anymore.
In this research-based session, Trent McLaren will share key pricing strategies designed to ensure you thrive in the digital age.
Advanced QuickBooks Online - Handling Tricky TransactionsIntuit Inc.
QuickBooks Online is the world’s most popular cloud accounting program, with over 1.8 million companies using it every day to manage their businesses.
This session will focus on how to handle tricky transactions such as Customer Deposits, Loan accounts, Dishonored Cheque ’s and much more. If you have been using QuickBooks Online for a while, this is a session not to be missed.
A full handbook will accompany the session so that attendees can replicate the tricks when they get back to their offices.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Best Crypto Marketing Ideas to Lead Your Project to Success
Giving clients what they want
1. Paul Shrimpling, Remarkable Practice
Giving clients what they want…
Steps to take to ensure your clients
can’t live without you
WiFi: QBConnect No password required#QBConnect
4. After a major bank introduced a credit
card for Millennials that was designed to
inspire emotional connection… use
among the segment increased by 70%
and new account growth rose by 40%
– Magids, Zorfas and Leemon
Harvard Business Review
5. After a major bank introduced a credit
card for Millennials that was designed to
inspire emotional connection, use among
the segment increased by 70% and new
account growth rose by 40%
– Magids, Zorfas and Leemon
Harvard Business Review
6. 6
• Clients are more LOYAL…
• Clients RECOMMEND more…
• Clients BUY more…
• Clients PAY more…
Hearts and minds…
7.
8. 8
£475,000 of additional cross sales in 12 months
£373K to £500K fee growth in 2 years
£1.5m to £2.1m in 18 months
A remarkable difference?
55. Fully emotionally connected customers
are 52% more valuable, on average, of
use
– Magids, Zorfas and Leemon
Harvard Business Review
56. Fully emotionally connected customers
are 52% more valuable, on average,
than those who are just highly satisfied.
– Magids, Zorfas and Leemon
Harvard Business Review
85. Access the presentation materials via:
The QuickBooks Connect 2017 Conference App
or
Slideshare at: http://www.slideshare.com/tag/QBCUK17
Editor's Notes
More than a decade running an upholstery company - £1m - My accountant did not win my heart or mind – not once did I recommend him – I saw him too infrequently to be habitualised or to care enough
When accountants do win the hearts and minds of clients they stay loyal, buy more, recommend more and don’t mind paying more.
Value – client gets more than they paid for – payoff is greater than your fee
Once a year? Twice? 4 times? Monthly? More?
Habits determine loyalty
If these KPIs go south, go down then you should be very…
Continue to do what you’ve always done… get less.
Be afraid very afraid!!!
Intention vs attention
Might change depending on the weather!!!
You must work out what to stop doing – free up space to do something better, more valuable, more important, more worthwhile…
We are what we
We are what we
We are what we
Change your attitude and behaviours towards repetition, failure and guidance.
Who’s really good at the yo yo? How did you get that good?
How do you become an expert yo yo player? What’s stopping you?
How do you become an expert cello player?
YO YO MA
Change your attitude and behaviours towards repetition, failure and guidance.
It’s scifi action – groundhog day meets alien invasion
He passes out at his army desk job to wake up in a high action combat role but is killed instantly
He wakes up again in his high action combat role but is killed not quite so instantly
It repeats. He gets better and better. Of course, he saves the world.
It’s scifi action – groundhog day meets alien invasion
He passes out at his army desk job to wake up in a high action combat role but is killed instantly
He wakes up again in his high action combat role but is killed not quite so instantly
It repeats. He gets better and better. Of course, he saves the world.
A months practice in 6 minutes…
Change your attitude and behaviours towards repetition, failure and guidance.
Change your attitude and behaviours towards repetition, failure and guidance.
2 miles a second vs 200 miles a second
Muscle memory? No myelin.
Lead generation… lead conversion… operations… cash collection…
…goals, actions and reporting monthly?
1 – 2 – 4 – 12 – 52
Until and unless you become a weekly obsessed accounting firm you’re going to be slow, ponderous and eventually irrelevant as your competition accelerate past you and your firm.
Weekly action. Weekly habits. Weekly results. 52 vs 12 opportunities.
Weekly action. Weekly habits. Weekly results. 52 vs 12 opportunities.
Ran my own manufacturing business
Have consulted with accountancy firms for 15yrs
There’s 3 KPIs that influence growth profits and capital value more than any others
1.1m firm and the sole practitioner has planned to work in the firm for…
Another sole practitioner has a 6 week holiday planned this summer with no phone or PC
CAP and PIPE!!!
When someone tells you their name repeat it back to them. Use it soon after. Finish your conversation with their name. Repeat it to yourself as you walk away. Add it to your CRM app on your phone. Connect with them on linkedin. Repeat. Repeat. Repeat.
When it snows 3 wheels are a problem!!!
You might change transport method with a weather change…
Ask audience…
If you always do what you’ve always done…
Automatic. Auto pilot. Habitual. No thinking required.
Doing is easier than thinking
Reasons why – emotional and functional.
Ultimately it becomes habit and it feels both emotionally and functionally difficult to change.
I just don’t want to!!!
MOTIVATION & ABILITY
How does it feel to lose or be without your smartphone?
How do you get business owners to feel this way about you and your firm?
Or at least more like this!!!
From https://priceonomics.com/which-generation-is-most-distracted-by-their/
From https://priceonomics.com/which-generation-is-most-distracted-by-their/
What would it take for clients to love you more than they love their iphone?
Where was your new friend when they first looked at their phone this morning?
The hardest sales pitch on the planet – persuading accountants to get emotional!!!
Group exercise to decide on top 1-4 emotions business owners connect with…
Group exercise to decide on top 1-4 emotions business owners connect with…
what do you want to be brilliant at?
1.Triggers start as external then go internal FOMO – emotional – facebook FOMO
2.Action – doing easier than thinking – amazon orange click to order
3.Reward – varies (gets past broca) – games/box set TV
4.Investment – builds personal attachment emotional attachment – value increases – IKEA/itunes/spotify/pinterest
The science of client habits unpacked, unpicked and made clear for you and your firm
Where do you start? TRIGGERS – EXTERNAL TRIGGERS
TRIGGERS are different at each level of connection
Connect at a stronger emotional and functional level
Means you… deliver greater value
TRIGGERS are different at each level of connection
Connect at a stronger emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Connect at a deeper emotional and functional level
Means you… deliver greater value
Jenny in County Down – Connor in London – Joe in Surrey - Laurie in the Midlands – Simon in East Anglia – Wayne in Essex
Change your attitude and behaviours towards repetition, failure and guidance.
Firm in feb taking it easy after january so not so many client meetings (no deadlines to hit).
And if you wanted a 2nd one it’s the quality of client meetings – NPS 1-10
Until and unless you become a weekly obsessed accounting firm you’re going to be slow, ponderous and eventually irrelevant as your competition accelerate past you and your firm.
How do you become an expert yo yo player? What’s stopping you?
Value – client gets more than they paid for – payoff is greater than your fee
Once a year? Twice? 4 times? Monthly? More?
Habits determine loyalty
Groups of 5 or 6 – choose the most important 4
More than a decade running an upholstery company - £1m - My accountant did not win my heart or mind – not once did I recommend him – I saw him too infrequently to be habitualised or to care enough
When accountants do win the hearts and minds of clients they stay loyal, buy more, recommend more and don’t mind paying more.