The document discusses why the author chose to distribute their new music magazine through Music Mags rather than IPC Media. Music Mags distributes similar music magazines and would understand how to promote a new music magazine, whereas IPC Media had recently announced job cuts and changes to contracts and policies that could create negative publicity for a new magazine.

1. Why I chose music
mags.They distribute similar magazines to my own.
However these magazines aren't very well known so may not get me the
publicity needed to publicise a new magazine. These three images how the
diversity of music genres distributed within the company, this is good because
the institution will have a good idea of how to distribute best, any genre.
They also claim that they have a high usage of synergy within the company, for
example they also review and sell instruments involved in some of the
distributed magazines.
http://www.musicmags.net/

2. Why I did not chose IPC media.
Although the institution is very well known and has been established for many years, the growth of the company has lead to many recent job cuts. This
may cause bad press for the company and also on my magazine, if I were to chose them. There will also be changes in contracts for new employees,
again, which may create bad press.
The news was announced by the chief executive, Sylvia Auton;
Dear colleague,
Earlier this month, I informed you of some of the difficult decisions the IPC board has had to make in order to develop our strategy to focus on activities
that will ensure our future growth, as well as help weather the challenging market conditions.
Today, I am writing to you again to advise you that, in line with similar measures being taken across Time Inc, we have this morning advised the staff
council of a number of planned organisational changes that may result in up to 150 fewer roles at IPC.
As these proposed changes affect more than 100 staff, a 90-day consultation period is now required. I regret having to bring this news to you but can
assure you that the redundancy process will be carried out in a considered manner so that we can properly investigate all options as we consult, and
provide those who may be affected with as much support as we can.
Dee Mair, our HR director, will advise how the full process will work over the coming days and more information about how this may affect your specific
business area will be communicated by your Board director.
At the same time as we are consulting with the staff council over these potential redundancies, we will also be consulting with them over two further
proposed changes: amendments to some of the terms and conditions for new starters; and alterations to our maternity leave policy for new pregnancies
among both new and existing staff with effect from a date to be agreed with the staff council.
Please note that these proposed changes will not affect staff who are already pregnant or on maternity leave.
Of course, no-one likes the uncertainty that such changes bring and I thank you for your patience and understanding over the forthcoming months. But I
believe strongly that it is the quality of IPC's people and the content we create that sets us apart from our competitors and makes us the successful
business we are.
I know that I can continue to count on your talent, creativity and hard work to ensure we achieve our future goals in the constantly changing media
landscape in which we operate.
Sylvia Auton
This is a shame because this institution produces much more well known magazines than music mags. For example Marie Clair and women's own. However, Not
as many music magazine as music mags, which may also be a problem.
http://www.guardian.co.uk/media/greenslade/2013/jan/31/ipc-downturn