Informatica is an ETL tool that can extract data from multiple heterogeneous sources, transform the data as required, and load it into target tables. It uses a graphical user interface where users can drag and drop objects to design data workflows. Informatica has various packages and can integrate data across major databases. It provides reliable data integration solutions and access to data sources from a single platform.

2. What Is Informatica?
Informatica is the best ETL tool in the market. It is
capable of extracting data from multiple heterogeneous
sources, transforming them as per business
requirement and loading to target tables. Its used in
Data migration and loading projects.
It is a visual interface and you will be dragging and
dropping with the mouse in the Designer(client
Application).This graphical approach to communicate
with all major databases and can move/transform data
between them. It can move huge bulk of data in a very
effective way.

3. What Is Informatica?
Informatica's product is a portfolio focused on Data
Integration: ETL, Information Lifecycle Management, B2B
Data Exchange, Cloud Data Integration, Complex Event
Processing, Data Masking, Data Quality, Data Replication,
Data Virtualization, Master Data Management, Ultra
Messaging
Informatica comes in different packages:
Informatica Power Center license - has all options, including
distributed metadata, ability to organize repositories into a
data mart domain and share metadata across repositories.
PowerMart PowerMart - a limited license (all features
except distributed metadata and multiple registered
servers)Working

4. Informatica Advantages
PowerCenter provides reliable solutions to the
IT management, global IT teams, developers
and business analysts as it delivers not only
data that can be trusted and guarantees to
meet analytical and operational requirements of
the business, but also offers support to various
data integration projects and collaboration
between the business and IT across the globe.
Informatica PowerCenter enables access to
almost any data sources from one platform. It is
possible thanks to the technologies of
Informatica PowerExchange and PowerCenter
Options.

5. Why Informatica
Data is—and has been from the beginning—created,
stored, and retrieved by disparate, incompatible
systems. Between 30% and 35% of all the data in the
industry is still on mainframes, in languages and data
structures that are archaic and generally unavailable.
The wave of specialty applications—HR, sales,
accounting, ERP, manufacturing—have all contributed
their share to the chaos. The latest (and perhaps
most disruptive) development—the growth in
outsourcing, in all kinds and flavors, including
business processes, IT management, and geographic,
will add even more complexity to the mix.

6. Definitions:
1. Source Qualifer: It reads data from flat file and relational
sources
2. XML Source Qualifier: Reads XML data
3. Normalizer: It re organizes records from VSAM,
Relational and Flat File
4. Expression: It performs row-level calculations
5. Aggregator: It performs aggregate calculations
6. Filter: It drops rows conditionally
7. Router: It splits rows conditionally
8. Sorter: Sorts data from any source, at any point in a data
flow
9. Update Strategy: It tags rows for insert, update, delete,
reject
10. Lookup: It looks up values and passes them to
Informatica Introduction

7. Informatica Introduction
Transformation:-
It's an object which allows to define the business logic
for processing the data.
There are two types of Transformations
1. Active Transformation
An Active Transformation can change the number of rows
that pass through the transformation, change the
transaction boundary, can change the rqow type.
2. Passive Transformation
A Passive Transformation does not change the number of
rows that pass through it, maintains the transaction
boundary and maintains the row type.

8. As Informatica World 2014 drew to a close, there was no
longer any doubt: the hundreds of ‘data geeks’, ‘data
divas’, ‘data kings’ and ‘data queens’ in attendance were
going back to the office to fundamentally change the way
their companies worked
1. The Empowered Business User
A consistent theme running through all the keynotes and
customer sessions was IT’s evolving relationship with the
non-technical business user.
2. The need for strategic data governance
“Enduring, comprehensive and omni-purpose.”
Informatica Highlights

9. Informatica Online Training
Informatica Online Training supports to read data from
various relational databases, after reading data from source
we will transform that data based on our requirement and
then load that data into data warehouse.
This process of extracting, transforming and loading is
called data acquisition. Informatica Power Centre is used to
maintain current data and historical data but in ordinary
databases we can only maintain current data.
In Informatica we will do most of the work by simply
dragging and dropping with mouse in the Informatica
designer. This makes it very easy to understand the users
what is going on. Informatica can also be used as a
Integration tool.

10. Informatica Online Training
Informatica is a widely used ETL tool for extracting the
source data and loading it into the target. When applying
the desired transformation, Informatica permits
organizations to achieve a competitive advantage in
today’s global data economy by empowering firms with
timely, relevant and trustworthy data for their prime
business imperatives.
Informatica is a company that offers the following tools
Informatica power centre
Informatica power exchange
Informatica reporting services

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