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Informatica Cloud Winter 2016 Release Webinar
The document outlines the features and capabilities of Informatica Cloud as of Winter 2016, highlighting new platform capabilities, cloud mapping designer features, and various integration enhancements. Key updates include centralized administration, data masking transformations, and new connectors for cloud services such as Azure and Amazon Redshift. The presentation also emphasizes Informatica's leadership position in the iPaaS market according to the Gartner Magic Quadrant.
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Informatica Cloud Winter 2016 Release Webinar
- 1. Informatica Cloud Winter2016 Anwesa Chatterjee, Director Cloud Product Marketing Krupa Natarajan, Director Cloud Product Management Abhishek Sinha, Principal Product Manager, Cloud Ecosystems
- 2. Agenda • New PlatformCapabilities • New Cloud Mapping Designer Features • Demo 1: Using Data Masking Transformations • New Connectors & Bundles • Demo 2: Power Lead-to-Cash With Marketo, SFDC, NetSuite, Tableau & Amazon Redshift • Informatica World 2016 • Q&A ©2013 Informatica. Proprietary and Confidential 2
- 3. Most Comprehensive: Any Integration Pattern& Data Management For IT & Business: Any User For Every Major Ecosystem and Source: Any Data A Platform I Can Trust Informatica Cloud - The Best iPaaS Platform https://www.informatica.com/ipaas-magic-quadrant.html Informatica positioned as a Leader for its ability to execute and completeness of vision in the Gartner Magic Quadrant 2015 for “Enterprise Integration Platform as a Service (iPaaS)” Gartner MQ for iPaaS - 2015 3
- 4. ©2013 Informatica. Proprietaryand Confidential 4 New Platform Capabilities
- 5. Centralized Administration Self-Service Integration DataLineage Dedicated Secure Agents Global Repository Operational Dashboards ( ICC) ( LOB) ( LOB) ( LOB) iPaaS for Integration Centers of Excellence
- 6. New Services forInformatica Cloud Application Integration (Real-Time) • Expose Services Defined with Process Designer as SOAP Endpoints • Call a Published Process from a Service Call Step • Built-in Services – Email, Shell Command, Alert DiscoveryIQ and ICRT Service Reports
- 7. Enhancements to theAPI Framework • New API to fetch activity log, Provides flexibility to retrieve and archive activity log of a job • New API to get session logs for any task (DSS, DRS, MCT etc.) • New connectivity support for cloud hosted agent • Azure BLOB • Azure DW • Azure Data Lake • Amazon DynamoDB • Use ICS business service to connect to REST endpoints by leveraging Informatica Cloud Real Time Processes
- 8. Next-generation Dashboard &Monitoring • DiscoveryIQ provides user management features like • Delegated access • User-based analytics • Agent log analysis • Upgrade readiness reports • Recommendations for workflow designs and execution parameters • DiscoveryIQ is available for every Informatica Cloud customer
- 9. ©2013 Informatica. Proprietaryand Confidential 9 New Cloud Mapping Designer Features
- 10. Rule-based Data MaskingTransformation • New data masking transformation provides rules-based masking of PII, PCI and other sensitive data • Same techniques across Cloud Test Data Management, PowerCenter and Persistent Data Masking • Embeds several masking techniques like: • SSN • Credit card • Custom Substitutions • Random Substitutions
- 11. New Stored ProcedureTransformation • New stored procedure transformation to invoke database stored procedures in your databases that are on-premise or in the cloud. • You can use this transformation to call database stored procedures for various purposes • Validate semantics of customer data • Perform specialized lookups to augment attributes to your master or transactional data etc Choose Stored Procedure/Function Map Input Fields
- 12. Flexible Search &Extract using SOQL & Structure Parser • SOQL support supports the Salesforce Object Query Language (SOQL) • Search Salesforce data for specific information, or extract data from related Salesforce objects by using custom joins and filters. • New Structure Parser transformation for parsing logs and machine data
- 13. Demo 1: UsingData Masking Transformations Company TixClub is a online ticket sales company, with annual revenue over $3B. Customers can buy tickets online or at venue’s box office. • Billing system for online sales is managed by SAP. • Tickets sold at box offices are managed by WalkInTix, an affiliate company and Sales data is available on Netsuite AcmeTix WalkInTix Corporate AcmeTix Data Warehouse Billing data Billing data Name Credit Card # Amount Valeria Dabrowski 4929 0533 0589 5913 374.29 Maybelle Hemsley 4556 3317 6557 4065 115.67 Teressa Mcfarland 5489 6809 5156 9597 1,249.02 Cathleen Danzy 5457 6237 2650 4075 428,99 Name Credit Card # Amount Colin Dabrowski 4929 0533 0589 5913 74.56 Mayola Poynor 4015 6068 4092 3162 538.94 Adelle Weil 4916 3657 9415 5660 47.98 Credit Card # Amount 4916 7946 8196 5805 448.85 4656 9260 6932 7870 115.67 5789 8272 6118 5453 1,249.02 5457 1528 2106 7245 428,99 4215 0071 9357 0958 538.94 4916 3657 9415 5660 47.98 Anonymized credit card, keeping issuer Masking of sensitive data did not impact the business value of the data! Potential data leak has been eliminated.
- 14. ©2013 Informatica. Proprietaryand Confidential 14 New Connectors & Bundles
- 15. 15 New Connectors Native NetSuiteAPI multi- threading and parallel processing – 66x performance improvement Fully supports all advanced Data Extensions (custom objects) Fully supports all advanced custom objects Complex file processing supports HDFS for enabling big data initiatives such as data lakes
- 16. 16 Enhanced Connectors S3 Redshift Azure BlobStorage Azure SQL Data Warehouse Learn More Learn More Added support for delimited formatted files & Improved handling of special characters Added support for custom SQL queries & Pre-built/ User-Defined Functions Now supports both READ and WRITE delimited files, Create tables on the flyMore Connectors listed here Polybase and T-SQL technology giving significant performance improvement over typical ODBC or JDBC connectivity
- 17. Introducing Informatica forTableau Bundles Learn More Enterprise Edition Individual Edition Free Edition • Connect to single cloud data source or business application • Upload CSV/EXCEL files • Process up to 10,000 rows/day • Support multiple data sources • Full featured industry leading end-user data management • Process up to 10 million rows/month • Enable your entire workforce by connecting Informatica's cutting-edge data integration backbone with your Tableau Enterprise Server
- 18. Introducing Informatica forSalesforce Wave Bundles Informatica for Wave Analytics – Integration Edition Informatica for Wave Analytics – Prep Plus Integration Edition Informatica for Wave Analytics – Data Prep Edition • Intelligent data profiling • Automated data standardization and validation processes • Blend data from Salesforce, databases, flat-files, or XML data sources with just a few clicks • Wizard-based visual integration • Three Enterprise Connectors • Unlimited file-based data sources, users, and job scheduling • Advanced data flow mapping designer • Prep to DI reverse mapping feature to convert data-prep recipes to DI maps • Additional 35 million rows of data processing/month Learn More
- 19. Introducing Informatica forMarketo Bundles Learn More Enterprise Edition Informatica Cloud Basic for Marketo Informatica Cloud Trial for Marketo • Connect to single cloud data source or business application (supported apps) • 1,000 email verifications included • 100,000 transactions limit per month • Two connectors • 500,000 transactions monthly • 1-year free Informatica Rev subscription • Five connectors • 2 million monthly transactions • 1-year free Informatica Rev subscription (with data limits) Add-ons for increased capacity and functionality
- 20. Demo 2: PowerLead-to-Cash With Marketo, SFDC, NetSuite, Tableau & Amazon Redshift ©2013 Informatica. Proprietary and Confidential 20 Lead Qualified Deal Closed Won Order Created Data Stored for Reporting Pipeline Analysis Boutique Fashion Textile Manufacturer
- 21. REGISTER NOW & SAVE May 23-262016, Moscone West, San Francisco Informaticaworld.com/IW16
- 22. ©2013 Informatica. Proprietaryand Confidential 22 Next Steps • Check out Informatica Cloud Free 30-day trial offer • Click here to learn more about the all the Connectors • To learn more about Informatica Cloud please visit our website
Editor's Notes
- #3 The features and capabilities released this winter are available to all existing Informatica Cloud customers, and everyone else through our free 30-day trial offer.
- #4 With the Fall ‘15 release, we are advancing industry’s best iPaaS platform with new capabilities that offer tremendous benefits for our customers - It covers all integration patterns from App Integration, Data Integration, Data Management and Hybrid IT. This iPaaS is for all across all types of user personals from Citizen Integrator to LOB Developer, to Integration Experts and Application Developers Informatica iPaaS provides near universal connectivity with native solutions for all major cloud vendors (Microsoft, Salesforce, AWS etc.) We process billions of records a day across all verticals and geographies
- #6 With the new Informatica Cloud sub-orgs, companies can enable their integration centers of excellence to easily manage and govern multiple Informatica Cloud sub-orgs with centralized administration, reporting, charge-back metrics and reusable templates. Centralized Administration Centralized access control and provisioning via Master Org Delegated administrators for Suborgs Self-Service Integration Self-service wizards for data management and integration for LOB users Data Lineage Data Lineage for visibility and governance Isolated Secure Agents Suborg level isolation of execution via dedicated secure agents Sensitive data masking Global Repository Integration best practices packaged into reusable templates by ICC, and consumed by Suborgs Opearational DAshboards Reporting and Operational dashboards at aggregated and Suborg level Charge-back metrics
- #7 Expose Services Defined with Process Designer as SOAP Endpoints and encoding option used by most web services Call a Published Process from a Service Call Step - You can now publish a process in Process Designer and make the process available as a service call. Built-in Services – Email -to send an email as a part of a published process Shell Command - When you need to run a shell command within a process, you can now define this as a Service Call step, using the Run a Shell Command action Alert -you can now set up an alert service and email service to notify administrators, for both a Secure Agent and for your organization’s processes Informatica DiscoveryIQ / ICRT Service Reports gives customers visibility into process and guide execution metrics. --------- Connectors SAP BAPI connector FTP Connector Amazon Simple Queuing Services (SQS) Connector - You can use the new Amazon SQS Connector for Cloud Application Integration to enable processes that are triggered by receipt of a message in a monitored SQS queue. Amazon Simple Notification Service (SNS) Connector Informatica Address Doctor Cloud API Connector Informatica Cloud Service API Connector Patterns Expose Services Defined with Process Designer as SOAP Endpoints - When you define processes using Process Designer, you can now expose the services as SOAP endpoints. Process Designer supports the SOAP 1.1 standard with the document/literal message style and encoding option used by most web services. Fault Handling improvements – catching faults with boundary event handlers Call a Published Process from a Service Call Step - You can now publish a process in Process Designer and make the process available as a service call. The process and any events it exposes displays in the actions list of the Service Call step. Built-in Services Email Service - You can use the Informatica Process Designer to send an email as a part of a published process. To send an email, you must configure an Email connection on an agent, on the cloud, or on both, to connect to an SMTP server. Shell Command Service - When you need to run a shell command within a process, you can now define this as a Service Call step, using the Run a Shell Command action. The shell command runs on a Secure Agent, which can also be called from the Cloud Server as a subprocess. You enable this service option at runtime using the Process Console. Alert Service - If you define processes that suspend on uncaught faults, you can now set up an alert service and email service to notify administrators, for both a Secure Agent and for your organization’s processes that run on the Cloud Server. Informatica DiscoveryIQ / ICRT Service Reports - The Informatica DiscoveryIQ service now gives customers visibility into process and guide execution metrics. A variety of operations, KPI, and adoption reports were added to other reports available from DiscoveryIQ with Informatica Cloud.
- #8 User would Run a job and register for a callback Once the job is completed, the call back payload has task ID and run ID Use these IDs to retrieve specific activity log Provides flexibility to retrieve and archive session log and statistics of a job User would First fetch activity log entry (as mentioned above), parse for id (and in the case of DRS and workflow, any child entries under this log entry ) Use ID to retrieve specific session log For workflows and DRS tasks, users would use multiple entry IDs.
- #9 Intelligent Dashboard for monitoring Informatica platform Next-generation dashboard that provides user management features such as delegated access, user-based analytics, agent log analysis, Timeline, Recommendations and Notifications Upgrade features pertaining to the org Critical task suggestions Readiness checklist Pre-upgrade and Post-upgrade reports Upgrade: 1) Suggests recommended tasks that needs to be tested on the pre-release 2) Subject matter recommendations based on the problems faced. 3) Agent level checks including disk space, IP whitelisting, things to back up etc. 4) Pre and post upgrade reports with validations will be sent 1 week before and after the upgrade. ICRT Provides usage analytics on guide and process usage over time and by user Includes log analysis if IDIQ agent is installed along with the secure agent.
- #11 New data masking transformation provides rules-based masking of PII, PCI and other sensitive data. You can use this transformation to mask sensitive information before it leaves your corporate firewall. New stored procedure transformation to invoke database stored procedures in your databases that are onpremise or in the cloud. You can use this transformation to call database stored procedures for various purposes such as to validate semantics of customer data, or perform specialized lookups to augment attributes to your master or transactional data etc. Embeds several masking techniques to: Reduced risk of data breach Tighter security (cannot be decrypted) Preserves business value of data Embeds several masking techniques SSN Credit card Custom Substitutions Random Substitutions Matches the same techniques available in cloud Test Data Management, PowerCenter and Persistent Data Masking Embeds several masking techniques to: Reduced risk of data breach Tighter security (cannot be decrypted) Preserves business value of data
- #12 New stored procedure transformation to invoke database stored procedures in your databases that are onpremise or in the cloud. You can use this transformation to call database stored procedures for various purposes such as to validate semantics of customer data, or perform specialized lookups to augment attributes to your master or transactional data etc. SOQL support supports the Salesforce Object Query Language (SOQL) and gives flexibility to search Salesforce data for specific information, or to extract data from related Salesforce objects by using custom joins and filters.New Structure Parser transformation for parsing logs and machine data -------------------- SOQL Query support in Source to read data from external data sources efficiently Enhanced Data Masking transformation capabilities with support for custom substitution rules Examples: validate semantics of customer names by checking for spaces, digits and special characters automate a set of tasks, error handling drop and recreate indexes specialized calculations such as determine space in database Mapping developers can now include complex SOQL queries to read data from Salesforce efficiently Significant performance improvement by pushing the query (selection of fields, filters, joins etc) to the Salesforce source SOQL query can be parameterized and configured through REST APIs Allows Mappings to leverage the power of Database scripting by calling Stored Procedures and Functions defined in the database
- #13 New stored procedure transformation to invoke database stored procedures in your databases that are onpremise or in the cloud. You can use this transformation to call database stored procedures for various purposes such as to validate semantics of customer data, or perform specialized lookups to augment attributes to your master or transactional data etc. SOQL support supports the Salesforce Object Query Language (SOQL) and gives flexibility to search Salesforce data for specific information, or to extract data from related Salesforce objects by using custom joins and filters.New Structure Parser transformation for parsing logs and machine data -------------------- SOQL Query support in Source to read data from external data sources efficiently Enhanced Data Masking transformation capabilities with support for custom substitution rules Examples: validate semantics of customer names by checking for spaces, digits and special characters automate a set of tasks, error handling drop and recreate indexes specialized calculations such as determine space in database Mapping developers can now include complex SOQL queries to read data from Salesforce efficiently Significant performance improvement by pushing the query (selection of fields, filters, joins etc) to the Salesforce source SOQL query can be parameterized and configured through REST APIs Allows Mappings to leverage the power of Database scripting by calling Stored Procedures and Functions defined in the database
- #16 NetSuite: Our new NetSuite connector takes advantage of native NetSuite API multi-threading and parallel processing to deliver linear scaling and breakthrough read/write performance. Our internal benchmarks show throughput improvements of over 66x! . Salesforce Marketing Cloud: Our updated connector fully supports all advanced custom objects (also referred to as Data Extensions) via the Marketing Cloud API Marketo: Our updated connector fully supports all advanced custom objects via the Marketo API Advanced JSON/XML file support: Our new connector for complex file processing supports HDFS for enabling big data patterns such as data lakes, as we well as support for multiple folders, local and remote file systems. Other new major enterprise connectors that are part of Winter 2016 include: Microsoft Dynamics, Azure DocumentDB, SAP HANA, and Oracle JD Edwards. We also have new SaaS connectors that include Anaplan, SugarCRM, Zendesk and Zoho.
- #17 Redshift - Added support for custom SQL queries, Pre-built Redshift functions and User-Defined Functions & Ability to retain files on S3 (free of cost J ) while moving data into Redshift S3 - Support for all delimited formatted files (comma, Tab, Pipe etc) & Improved handling of special characters within data Azure Blob - Supports READ/WRITE delimited files to Azure Blob Storage Create files on the fly, Performance improvement with multi-part file upload/download Azure DW - Architected around Azure Blob Storage, Polybase and T-SQL technology giving significant performance improvement over typical ODBC or JDBC connectivity Now supports both READ and WRITE to Azure DW Create tables on the fly Certified on Cloud Agent
- #18 In addition to individual connectors for every major cloud and on-premise system, with Winter 2016, Informatica Cloud now also includes pre-packaged, native solution bundles for major cloud analytics and SaaS apps that enable customers to quickly and securely bring clean, prepped
- #19 Informatica for Wave Analytics – Data Prep Edition $500/month Intelligent data profiling Step-by-step wizards to easily perform common prep tasks. Blend data from Salesforce, databases, flat-files, or XML data sources with just a few clicks. Automated data standardization and validation processes Intelligent ‘recipes’ that record each prep task Unlimited Users 15Million rows/per month (data rows processed) Informatica for Wave Analytics – Integration Edition $1000/month Wizard-based visual integration Three Enterprise Connectors: One Salesforce source, one Tier-2 data source, and target connector to Wave Analytics Automated data blending, data cleansing, and data quality Unlimited file-based data sources, users, and job scheduling Pre-built integration templates for Sales, Service, and Marketing Cloud objects 15 million rows of data per month Informatica for Wave Analytics – Prep Plus Integration Edition $3500/month All data prep, blending and profiling features listed in Data Prep Edition All the data integration features listed in Integration Edition Advanced data flow mapping designer Prep to DI reverse mapping feature to convert data-prep recipes to DI maps Additional 35 million rows of data processing/month (Note: Processing limit for data-prep tasks stays at 15million rows/month)
- #20 Informatica Cloud Trial for Marketo Connect to single cloud data source or business application (supported apps) Wizard-driven advanced data mapping and transformation tools 100,000 transactions limit per month 1,000 email verifications included with integrated API User-friendly Excel-like data-blending interface with 100,000 rows of data limit No commitment necessary Free 30-day trial Informatica Cloud Basic for Marketo $7,500/year Ideal for small to medium-size Marketo implementations Two connectors Choice of hundreds of business applications (supported apps) Export data for analytics or to flat files 500,000 transactions monthly 1-year free Informatica Rev subscription (up to two users and 100,000 rows of data per month) Informatica Cloud Advanced for Marketo $17,500/year Ideal for Marketo implementation in growing and large enterprises Five connectors Choice of hundreds of business applications (supported apps) Optimized file upload processes for importing external lists from flat files into Marketo Export data for analytics or to flat files 2 million monthly transactions 1-year free Informatica Rev subscription (unlimited users and up to 200,000 rows of data per month) Get started now
- #22 Informatica World is a place where you can connect with peers, Informatica experts, consultants, and the brightest innovators in IT. We have a ton of great Informatica Cloud breakout sessions, keynotes, hands-on-labs and other activities planned throughout the week. Register now and you can save $500 off the regular conference price of $2495. Hope to see you there!