This document discusses key points for executives regarding data governance. It outlines that the purpose of data governance within master data management is to make critical data policy decisions and ensure data is accurate, consistent and reliable. Both business processes and technology are needed for successful data governance. The concepts of data governance aim to treat data as a valuable business asset, like financial assets, through centralized ownership and standard policies. The document also provides examples of how to build a business case for data governance by demonstrating its value across various business operations.

1. Welcome!
Data Governance for the Executive
Raising the Bar
Jim Orr
Director, Information Management
& Thought Leadership
Information Builders
Barcelona, Spain
“Only Information Builders achieves above-average
ease of use, below-average implementation costs per
user, above-average support for complex deployments February 7, 2013
and above-average business benefits.”
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2. 3 Important Points for Executives
1. Define the Purpose
2. Establish the Mindset
3. Demonstrate the Value
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3. The Purpose for Data Governance within MDM
1) MDM is LOADED with data policy decisions
• Data architectures
• Registry, centralized, co-existence, consolidated
• Identity resolution
• Data transformation
• Data consolidation/survivorship
• Data ownership rights
• Data integrity rules
• Customer/product definitions
• Change data capture
• Data conflict resolution
2) The Data Must be Correct
• Accurate
• Consistent
• Reliable
• Timely
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4. Data Governance for MDM
Technology or business process?
Business process allows the organization to coordinate,
establish, and administer corporate data policies and
practices.
Technology allows for the implementation and automation of
data policies established through the data governance
business process.
It requires both to be successful
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5. Data Governance Concepts
Don’t be fooled by the term and be careful what you call it
The term “data governance” can imply tactical, IT centric data management
activities with a flair for bureaucracy. To the contrary it is about
Information Asset Management
that drives business performance.
What you call it and how you view it as an
organization can be the difference between
success and failure
From the book “Data Governance for the Executive” by James C. Orr
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6. Data Governance Concepts
Analogy of two assets - Similar but managed very differently
Financial Data Assets Data Assets
 Centralized ownership, authority,  Fragmented ownership, little
accountability authority or accountability
 Standard policies and procedures  Minimum standards/inefficient or
 Common chart of accounts non-existent policies/procedures
 Formal audits  Few/no common data models or
 Security and privacy methods
 Regulated  Limited/no audits
 Well documented  Unregulated
 Part of planning process  Poorly documented
 Seldom part of planning process
Need to treat data like a financial asset.
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7. Making and Selling a Business Case for Data Governance
(1) Program (2) Data
Management (4) Business (5) Organization
Strategy & (3) Projects
Operations Operations Strategy & Policy
Direction
Data Quality MDM Sales & Merger &
Structure
Marketing Acquisition
Data Modeling BI
Scope Customer Planning &
Metadata CRM Service Budget
Prioritization
Management
CDI Risk & Business Partner
Policy Data Integration Compliance Integration
Roles & DW
Data Lineage Order to Cash Data Enrichment
Responsibilities EDW
Security & Supply Chain Security &
Authority &
Privacy DM Privacy
Accountability Taxes & Fees
Data Standards ERP Customer
Issue Resolution Social and Definition
Business Align. Business Rules 360° View Human Services
Social Media
Power to Business Data Migration Mail & Transport
Process Big Data
Question/Audit Data Integration Asset Mgmt.
Transparency Stewardship Business Cloud
Weights & Monitoring & Analytics &
Balances Metrics Research
CoE Reporting
Agility to Workflow Five primary areas to find value
Respond Management
From the book “Data Governance for the Executive” by James C. Orr
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8. Information Asset Management Platform
MDM Suite, Data Quality Suite, Integration Suite, Data Steward Portal
Join us in
the
Solutions
Showcase!

9. Thank you for your time and interest today!
Business Intelligence
Advanced Analytics
Performance Management
Data Quality Management
Master Data Management
Data Governance
Integration Infrastructure
Data Integration
Universal Adapter Suite
Jim Orr
Director, Information Management & Thought Leadership
Information Builders, Inc.
(719) 534-3116
James_Orr@IBI.com
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