Uploaded byDarren Cunningham
Informatica Cloud Address Validation as a Service
The document discusses the importance of data quality, particularly in customer relationship management (CRM), and how Informatica offers address validation and correction as a cloud service. It details the functionality of the service, which verifies and corrects addresses for over 240 countries, enhancing marketing effectiveness and operational excellence. The document also provides use cases and encourages readers to consider the address validation service for their business needs.
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Informatica Cloud Address Validation as a Service
- 1. Address Validation andCorrection as a Service www.InformaticaCloud.com
- 2. Today’s Agenda TheData Quality Challenge Cloud Address Validation and Integration Informatica Cloud Demonstration Success Stories Discussion
- 3. Data Quality: Criticalto CRM Success Garbage In, Garbage Out Source: Bloor Research whitepaper: Pervasive Data Quality, Oct. 2009
- 4. Informatica Data Quality Recognized by CRM Magazine 2 nd year in a row… Recognized by Industry Analysts Now available as Informatica Cloud Plug-ins
- 5. Informatica Cloud Serviceswww.informaticacloud.com True SaaS Integration Proven Customer Success Designed for Line of Business Users
- 6. Informatica Cloud ServicesUses Cases Data Synchronization Data Quality Data Management Data Migration BI / Reporting Customer Master Oppty Order Pricing Master Product Master Compliance www.InformaticaCloud.com
- 7. Integration as aCloud Service Benefits Rapid Deployment Ease of Use Minimal Training Fewer IT Resources Seamless Upgrades Subscription Pricing
- 8. Address Validation asa Service Now available as a Plug-In… 1) Assess/Verify 2) Correct 3) Update
- 9. The Power ofAddressDoctor Validates and correct addresses for +240 countries and territories Checks all elements of an address (house/building number, street, city, state, postal code.. etc.) Determines if address given is valid point of delivery If it is not, engine will try to correct data Engine can enhance address info Missing postal/zip codes data, correct spelling errors, etc
- 10. Address Validation Plug-InBenefits Marketing Effectiveness Sales Performance Operational Excellence Customer Satisfaction Cost Savings Source: BtoB: Bad data have massive impact on demand creation, conversion 1 2 3 4 5
- 11. Is Address ValidationService Right for You? Do you… Mail marketing information to customers? Solicits funds? Send invoices? Recruit for repeat business? Send service technicians or other employees on site? Ships goods…
- 12. Informatica Cloud DemonstrationYour Company www.informaticacloud.com Detect Incorrect Address Information Map Address Validation Plug-In Fields Validate and Cleanse Data within a Sync Task Secure Agent 1) 3) 2)
- 13.
- 14. Informatica Cloud CustomerSuccess
- 15. Discussion and NextSteps Contact us to learn more about the Informatica Cloud Address Validation Plug-In www.InformaticaMarketplace.com
- 16.
Editor's Notes
- #7 ERP customer master with Accounts and Contacts Opportunities with ERP/order management systems Invoice data with billing systems Pricing and product catalogs Case data with customer support systems Territory management applications Quote requests with ERP/order management systems Leads and Campaigns with marketing automation systems Activity history with external reporting systems
- #9 Screen shot of mapplet SS of ICS mapping Architecture of how this works with agent, AD / ICS / Salesforce.com
- #11 http://www.btobonline.com/apps/pbcs.dll/article?AID=2009901199974 Information sent from sales to prospects is received promptly while the prospect’s interest is still high Marketing information around events that contain deadlines is received in time for customers / prospects to respond appropriately Huge waste in marketing dollars for returns Orders are sent out correctly Preventing costly returns and requiring additional workload on fulfillment staff Customer Invoices are received quickly To (hopefully) ensure Accounts Receivables are controlled Getting valid addresses into business applications, where they are used, is difficult Requires coding Web Services, middleware expertise and frequent reference data updates