SlideShare a Scribd company logo
Enhanced Customer
Experience with IoT Cloud
cloud.analogy info@cloudanalogy.com +1(415)830-3899
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Connected devices are everywhere to be found whether in our household
or in the offices. Salesforce consulting companies are looking out for ways and
means - to establish a connection between the data on the connected devices
and the customer data.
Salesforce introduced its Cloud-based IoT Cloud platform, so as to offer
the opportunity to its clients in better understanding of the customer data.
Why IoT Cloud ?
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Empowering the businesses by proper
utilization of data that resides on the
connected devices - to offer streamlined
customer experience.
IoT Cloud - Purpose
cloud.analogy info@cloudanalogy.com +1(415)830-3899
IoT Cloud - Benefits
Following are some of the benefits :
● Security
● Easier Data Collection Process
● Connecting Data to Customer Experience
cloud.analogy info@cloudanalogy.com +1(415)830-3899
IoT Cloud - Benefits
Security is of paramount importance for IoT Cloud. In the words of Dylan
Steele, IoT Cloud Director, it runs high in terms of security " We're running
the IoT Cloud on the same enterprise-grade security that we use
for all our Salesforce applications,"
Security
cloud.analogy info@cloudanalogy.com +1(415)830-3899
IoT Cloud - Benefits
The event processing engine for the IoT Cloud
ingests almost billions of events per day. The
less technical users need not rely on the data
analysts to understand the data.
Easier Data Collection Process
cloud.analogy info@cloudanalogy.com +1(415)830-3899
IoT Cloud - Benefits
There is rule-based approach that is
followed here - using machine learning for
updation of IoT system.
Connecting Data to Customer Experience
cloud.analogy info@cloudanalogy.com +1(415)830-3899
IoT Cloud - The Limitations
Following are some of the limitations :
Lack of Flexibility
Security
cloud.analogy info@cloudanalogy.com +1(415)830-3899
IoT Cloud - The Limitations
Salesforce enables the business owners, without any programming skills to
build a customized app - without using the preconfigured elements like
dashboards and widgets.
However, if there is a requirement of programming components in tuning the
apps then the same preconfigured elements act as constraints.
Lack of flexibility
cloud.analogy info@cloudanalogy.com +1(415)830-3899
IoT Cloud - The Limitations
One of the greatest vulnerabilities for IoT Cloud is that of security. There is
always a need to protect the data on the connected devices but there is no
probability that there is a data theft - by cybercriminals or competitors.
Security
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Render the end-to-end Customer Experience
Following are some of the ways to render the end to end customer experience :
Einstein Analytics
Customer Context
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Render the end-to-end Customer Experience
Einstein offers insight on, not only sensor data from the connected devices but
ERP records and website logs as well as visualization. It offers the best way of
visualization, thereby creating a story. This makes the reports - easily
readable, easy to remember and understand.
Einstein Analytics
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Render the end-to-end Customer Experience
It is important to collect data on the connected devices. The customer context
is the environment in which, the customers take some action. This helps to
evoke better real-time responses.
Customers Context
cloud.analogy info@cloudanalogy.com +1(415)830-3899
THANK
YOU

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