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State of B2B Marketing CRM ,[object Object],[object Object],[object Object],[object Object],Down Economy Existing CRM Data + = Headache ,[object Object],[object Object],[object Object]
The Folly of Status Quo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+ Poor yield Costly Less costly, but yield? Are you fixing the right data? High cost Your data still degrades at 2.5% per month
ReachForce Relevance & Repair ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Export Contacts from CRM 1 Identify Market ‘Sweet Spots’ 2 Identify Title ‘Sweet Spots’ 3 Identify Marketing Methods 4 Repair Selected Data Supplement with ‘More Like These’ 5 6
Sample Reporting Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** This is a view of a DataHygiene report that does a high level overview of the health of the data.
Email Validation Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unique Companies and Address Validation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ReachForce Data Scoring Schema
ReachForce Data Scoring Standards
General Schema Scoring
Email Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company and Addresses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DataHygiene Workflow/Process Clean Data to Customer Re-map to RF Schema Score against RF Standard Remove Duplicate Contacts Run Companies Through Insight Define Sweet Spot in Document Validate Email Addresses Validate Company Addresses Analyze Title Dispersion Graph Dispersion Score for accuracy Write Up Full Diagnosis Custom Data Attribution ReachForce Title Based Validation Customer  data Auto Check Process Clean Data to Customer
Sample Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Data Hygiene Description And Sample Reports

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  • 13. DataHygiene Workflow/Process Clean Data to Customer Re-map to RF Schema Score against RF Standard Remove Duplicate Contacts Run Companies Through Insight Define Sweet Spot in Document Validate Email Addresses Validate Company Addresses Analyze Title Dispersion Graph Dispersion Score for accuracy Write Up Full Diagnosis Custom Data Attribution ReachForce Title Based Validation Customer data Auto Check Process Clean Data to Customer
  • 14.