This document outlines various frameworks and analyses for developing a marketing strategy, including an environmental scan of the market, consumers, competitors, and macroeconomic factors. It discusses assessing areas like market size, growth, and potential; consumer consumption patterns, preferences, and needs; and conducting SWOT, 5 forces, and PESTLE analyses. It also covers developing strategic business unit and corporate level strategies by analyzing areas such as values, branding, the product mix, pricing, placement, and promotion. The document was prepared by a group to guide strategic marketing planning.