Shoppers Stop is a high-end department store chain with 40-45 total stores, but only 22 have baby care sections with minimal space. They focus on selling Mothercare products and do not regularly buy or stock Bright Starts toys. Hypercity is an upscale supermarket with 10 stores in India. They stock some Bright Starts gear but only in a few stores, and have large displays dedicated to Fisher-Price and Barbie toys through annual partnerships. Landmark Infiniti Mall has 10 book, toy, and music stores. As the only major toy chain besides Hamleys, they buy various brands including Bright Starts toys but are currently trying to liquidate Fisher-Price stock before adding more Bright Starts products due