This document discusses upcoming practices in agriculture marketing. It covers the importance of agricultural marketing and foodgrains marketing. Agricultural marketing is important because it provides remunerative prices to farmers for their produce and leads to optimization of resources, increased farm income, market expansion, and adoption of new technologies. Foodgrains are a major source of income for Indian farmers. The history of agricultural marketing evolved from a barter system to increased market dependence with specialization, urbanization, and transportation improvements. The growth of agricultural marketing in India includes the establishment of regulated markets, commodity surveys, and more recent public-private partnerships.

1. UPCOMING PRACTICES IN
AGRICULTURE MARKETING
(UNIT-2/3)
Dr. H. M. Jha “Bidyarthi”
Professor and Head
Deptt. Of Business Admn. & Research
SSGM college of Engineering, Shegaon (MS)

2. COVERAGE
 IMPORTANCE OF AGRICULTURAL
MARKETING
 IMPORTANCE OF FOODGRAINS
MARKETING
 HISTORY AND GROWTH OF
AGRICULTURAL MARKETING

3. IMPORTANCE OF AGRICULTURE
MARKETING
TECHNOLOGICAL BREAKTHROUGH ALONG
WITH SCIENTIFIC FARMING LEADING TO
SUBSTANTIAL INCREASE IN AGRICULTURAL
PRODUCTION AND TO THE LARGER
MARKETABLE AND MARKETED SURPLUS
REQUIRES ASSURANCE OF REMUNERATIVE
PRICES TO THE FARMERS FOR ITS SUTENANCE
AND THIS ASSURANCE COMES FROM
AGRICULTURAL MARKETING.

4. IMPORTANCE….
OPTIMIZATION OF RESOURCE USE AND
OUTPUT MANAGEMENT
INCREASE IN FARM INCOME
WIDENING OF MARKETS
GROWTH OF AGRO-BASED INDUSTRIES
PRICE SIGNALS
ADOPTION AND SPREAD OF NEW
TECHNOLOGY

5. IMPORTANCE….
EMPLOYMENT CREATION
ADDITION TO NATIONAL INCOME
BETTER LIVING
CREATION OF UTILITY
FORM UTILITY
PLACE UTILITY
TIME UTILITY
POSSESSION UTILITY

6. IMPORTANCE OF FOODGRAIN MARKETING
SYSTEM
 FOODGARINS ACCOUNT FOR 2/3RD OF
GROSS CROPPED AREA AND 40% OF THE
GROSS VALUE OF CROP OUTPUT AND
THEREFORE PROVIDE INCOME TO MOST
INDIAN FARMERS
 FOODGRAINS MARKETING BUSINESS
PROVIDES LIVELIHOOD TO LAKHS OF
TRADERS, PROCESSORS, AGENTS AND
OTHERS

7. IMPORTANCE OF FOODGRAIN
MARKETING SYSTEM
 HELPS IN PROVIDING FOOD FOR
CONSUMERS AND FODDER FOR
LIVESTOCK
 FOODGAINS ARE BASIC STAPLE
FOOD FOR INDIANS HAVING
POLITICALLY SENSITIVE PRICING
MECHANISM

8. HISTORY OF AGRICULTURE MARKETING
 MARKETING BEGAN IN AGRICULTURE
 BARTER SYSTEM
 CONSUMED MOST OF PRODUCTIONS
 EXCHANGE MOST OF PRODUCTIONS
 INITIALLY PRODUCERS AND
CONSUMERS LIVED NEXT DOOR TO
EACH OTHER
 TRANSITION FROM CONSUMPTION TO
PRODUCTION-MINDED
 INCREASED DEPENDANCE ON
MARKETING

9. GROWTH OF AGRICULTURE
MARKETING
SPECIALIZATION
URBANIZATION
TRANSPORTATION AND
COMMUNICATION
TECHNOLOGICAL CHANGE IN
AGRICULTURE

10. GROWTH OF AGRICULTURE MARKETING..
 ROYAL COMMISSION ON AGRICULTURE –
1928
 DIRECTORATE OF MARKETING AND
INSPECTION – 1935
 ACT FOR GRADING AND STANDARDIZATION
OF AGRICULTURE COMMODITIES – 1937
 COMMODITY MARKET SURVEYS
 ESTABLISHMENT OF REGULATED MARKETS
 AGRICULTURE PRODUCE MARKET
REGULATIONS ACTS BY STATES

11. GROWTH OF AGRICULTURE MARKETING..
 MODEL LAW ON AGRICULTURE MARKETING
 ESTABLISHMENT OF PRIVATE MARKETS /
YARDS
 ESTABLISHMENT OF DIRECT PURCHASE
CENTRES
 ESTABLISHMENT OF CONSUMERS’ OR
FARMERS’ MARKETS FOR DIRECT SALE
 PROMOTION OF PUBLIC PRIVATE
PARTNERSHIPS

12. SUMMING UP