This document provides guidance on engaging customers through effective messaging and content creation. It discusses three key steps: having a simple message conveyed in 10 words or less, creating shareable visual content like photos and videos, and targeting the messaging at early adopters who will spread the word. The goal is to develop content that resonates and spreads widely through social sharing.
How do you find that inspirational startup idea? How do you use your creative mindset to look at the world around you and notice opportunities to develop from your passions and interests. Learn about the need to 'magpie' and how that can start you on your road to entrepreneurship
Six Business Lessons From 10 Years Of Fantasy FootballRoss Simmonds
What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football blog for SportingNews.com. In fact, my blog brought quite a bit of success and generated a loyal following. After about a year of blogging about Football and helping people all over the world win their first championship, I decided to start a business from it.
I integrated my blog with an eCommerce platform selling Football Memorabilia and had enough to cover tuition for two more years. To be blunt, I’ve been a Fantasy Football junkie ever since and have learned a lot along the way. Many of the lessons I learned through this journey I’ve applied to my marketing and entrepreneurship career.
Here are some of the most important insights and tips I’ve learned over the last few years from playing Fantasy Football. Use these insights wisely and take your business to the next level while start getting closer to achieving success.
To learn more about me and my thoughts on business and life, visit:
www.rosssimmonds.com
www.twitter.com/thecoolestcool
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
14 Things Every Young Pro Should Know About Life & BusinessRoss Simmonds
Young Professionals today have a bad rep. People call them lazy, unprofessional, entitled and 100s of other negative associations. At the end of the day, young professionals have to take control of their own lives and create their own rules. In this deck, I highlight 14 things that every young professional should know about life and business.
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
How do you find that inspirational startup idea? How do you use your creative mindset to look at the world around you and notice opportunities to develop from your passions and interests. Learn about the need to 'magpie' and how that can start you on your road to entrepreneurship
Six Business Lessons From 10 Years Of Fantasy FootballRoss Simmonds
What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football blog for SportingNews.com. In fact, my blog brought quite a bit of success and generated a loyal following. After about a year of blogging about Football and helping people all over the world win their first championship, I decided to start a business from it.
I integrated my blog with an eCommerce platform selling Football Memorabilia and had enough to cover tuition for two more years. To be blunt, I’ve been a Fantasy Football junkie ever since and have learned a lot along the way. Many of the lessons I learned through this journey I’ve applied to my marketing and entrepreneurship career.
Here are some of the most important insights and tips I’ve learned over the last few years from playing Fantasy Football. Use these insights wisely and take your business to the next level while start getting closer to achieving success.
To learn more about me and my thoughts on business and life, visit:
www.rosssimmonds.com
www.twitter.com/thecoolestcool
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
14 Things Every Young Pro Should Know About Life & BusinessRoss Simmonds
Young Professionals today have a bad rep. People call them lazy, unprofessional, entitled and 100s of other negative associations. At the end of the day, young professionals have to take control of their own lives and create their own rules. In this deck, I highlight 14 things that every young professional should know about life and business.
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
In this webinar Why Managing Sucks and How to Fix It join author Jody Thompson and Razor Suleman as they show you a few simple changes to management behaviors that will transform your 20th century workplace into a 21st century workforce!
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.
In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.
NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.
I Want My MVP (Digital Project Management Summit 2014)Anthony Armendariz
Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
A History of Product Development at betaworksNeil Wehrle
Slides from my talk covering a history of product development at betaworks in New York, where I work. I talk about bit.ly and chartbeat, and the paths and decisions made along the way.
Whitepaper: Helping you test drive your Big data for a progressive journey aheadIntellectyx Inc
PAPER OVERVIEW
Today most of the industries such as Banking, Finance, Manufacturing, Retail, etc... face common big data issues and are in search of the right solution to resolve them.
Do any of the following big data issues sound familiar to you?
• Supply Chain Analytics
• Managing Trend Analysis
• Data Management
• Market Mix Modelling
• Inventory Optimization
• Profitability Analysis
• Consumer Insights, Predict Consumer Behavior, Loyalty Programs Management
• Reporting and Dashboards Solutions for Management
If your answer is ‘Yes’, then Big Data POC is the perfect solution to all your problems.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
In this webinar Why Managing Sucks and How to Fix It join author Jody Thompson and Razor Suleman as they show you a few simple changes to management behaviors that will transform your 20th century workplace into a 21st century workforce!
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.
In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.
NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.
I Want My MVP (Digital Project Management Summit 2014)Anthony Armendariz
Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
A History of Product Development at betaworksNeil Wehrle
Slides from my talk covering a history of product development at betaworks in New York, where I work. I talk about bit.ly and chartbeat, and the paths and decisions made along the way.
Whitepaper: Helping you test drive your Big data for a progressive journey aheadIntellectyx Inc
PAPER OVERVIEW
Today most of the industries such as Banking, Finance, Manufacturing, Retail, etc... face common big data issues and are in search of the right solution to resolve them.
Do any of the following big data issues sound familiar to you?
• Supply Chain Analytics
• Managing Trend Analysis
• Data Management
• Market Mix Modelling
• Inventory Optimization
• Profitability Analysis
• Consumer Insights, Predict Consumer Behavior, Loyalty Programs Management
• Reporting and Dashboards Solutions for Management
If your answer is ‘Yes’, then Big Data POC is the perfect solution to all your problems.
Over the last few years there has been a growing movement of contemporary artists positioning their practice in the space between art and commerce via standard revenue models. More recent is the growing number of artists leaving creative and technical enterprises to launch their own practice leveraging the startup model.
Founder of Net.Work and the art tech community Mimetic Network discusses the emerging art tech market and the entrepreneurial artist.
Whitepaper: Thriving in the Big Data era Manage Data before Data Manages you Intellectyx Inc
Paper Overview -
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.
Data comes from everywhere and we are generating data more than ever before.
This white paper will explain what Big Data is and provide practical examples, concluding with a message how to put data your data to work.
Lean hardware startups: elements of a ubiquitous computing innovation ecosystemMike Kuniavsky
(Look at slide notes for full transcript)
How can digital hardware startups be more like Github and less like General Motors?
The pieces that fell together to create the ecosystem of tools and business models that lead to the creation of Eric Ries' Lean Startup model for online products are now falling into place in the hardware sector. We're about to see an explosion of hardware startups based on the same ideas. Technological, social and financial changes are coming together to allow entrepreneurs to rapidly iterate new digital devices focused on customer needs. These core elements create a new way to conceptualize the development of digital hardware products. This talk will examine the components that are creating this change and suggest some directions we can expect things to go, and how we can take advantage of it.
Hacking Education:: Practical Skills to Build Your Product And Startup #Start...Kalina King
From talks given at #StartupAddVenture and #StartupTurkey. An introduction to education today, the need for digital skills and practical education, a few words on General Assembly, and <13> practical tips / resources for entrepreneurs to get started learning online and offline.
Credits/Attributions:
GA Core Values - slides from General Assembly
Own Photography, Gif image (and endless inspiration!) from Mart van de Ven https://slides.com/martvandeven, Select graphics from General Assembly website, Vector Icons from http://www.flaticon.com/, Product Hunt screenshot from http://producthunt.com
Thank you to friends, colleagues, mentors, teachers from around the world and particularly from my time at GA.
Take these lists as just that, lists and words and links. There was a lot of context that isn't captured in the text on the slides. Suggestions welcome @kalinaking
Our unique Startup Experienceships aim to kick internships into the 21st century with a blend of practical training on business startup and real time work experience in innovative cowork spaces from the worlds most entrepreneurial capitals.
Business Model Innovation: Designing and testing business model in a corporat...Milan Vukas
A hands-on workshop about how to design and test business models in a corporate environment. This workshop will empower you to create better value propositions for your innovative ideas.
This workshop was part of the Knowledge in Focus Conference 2016 organized by Podravka on 24. November 2016 in Zagreb, Croatia (More information about the event here: http://www.podravka.com/company/knowledge-in-focus-2016/)
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
World Startup Report is a social mission to document and connect the global startup community. Starting on 1/1/2013 - 9/30/2013, the World Startup Report will be traveling to 29 countries and 36 cities. Take a look at our mission & itinerary. Let us know if you are interested in meeting us!
1. Introduction to the Startup Ecosystem
2. Startups in Hong Kong
3. Community builders
4. Government support & Universities
5. Incubator and Accelerator Programs
6. Competitions, events
7. Talent's corner
8. Co-working spaces
9. Venture Capital
10. Resources
11. References
By Board of Innovation (www.boardofinnovation.com)
Full program & tools available. A step by step approach to create an innovation platform in your company.
5 ways to make your video campaign a successstartupvideos
Whether you’re a long-running business, a startup or have a product, a media campaign is always on the list of the marketing department. With all the text ads out there, its easy for your brand to get lost. That’s why lots of startups, businesses and products add a great video to their ad campaign. Here are some tips to make your ad campaign a success by using videos:
Social Selling Made Easy Magazine Issue 3Ted Prodromou
We’re in the middle of the dog days of summer
in the US and it’s hot, hot, hot! The social
media and high tech world are hot too. Twitter’s
revenue and user growth have stalled while
Instagram and SnapChat are exploding. Did
I mention Microsoft is buying LinkedIn and
Verizon is buying the core business of Yahoo.
Fasten your seatbelt because the social media
world is a changin'.
While Twitter is stuck in neutral, it remains a
powerful niche community. This month, I’m
featuring three Twitter-related articles to help
you understand the power of this social media
network.
Twitter for Introverts by yours truly, Ted
Prodromou
Social Selling Channeling: From Twitter to
LinkedIn by Bob Woods
Twitter is Making it Easier for Social Sellers by
Brynne Tillman
Also in this month’s issue:
Our cover story: Story Marketing for Small
Business by Mike Wolpert
How I Get a 74% Acceptance Rate on LinkedIn
Invitations by Mario Martinez, Jr.
Driving Sales on the Road with LinkedIn by
Viveka von Rosen
How to Be Confident in Any Room by Susan
RoAne
This month’s tutorial: LinkedIn Topics: An
Interesting Tool for Researching by LinkedIn
Skills
This month’s expert interview: Scale Up, Scale
Out and Create Prosperity with Wally Waldron.
I want to thank everyone for your support and
kind comments about Social Selling Made
Easy. Please share this issue with your friends
so we can continue growing our subscriber
base. I’m always looking for great content so
contact Jeryl at help@tedprodromou.com if
you’d like to contribute to future issues.
Ted Prodromou
www.tedprodromou.com
Facebook Live is a great tool to increase Facebook reach and engagement. Learn the nuts and bolts of broadcasting live, helpful equipment for amateur videographers and how health care not-for-profit Midland Care has used Facebook Live to make our messages accessible to a wider audience. Presentation prepared for Topeka Social Media Club, February 29, 2018.
Brands in the age of reduction - UX Camp Brighton 2014ash_gibson_1
Brand space has never been more accessible.
Consumers’ time has never been more scarce.
What does this mean for the way we work?
The elements we use to create attention have shrunk exponentially. The spaces we use have become cheaper and, at the same time, more precious.
The term "Minimal Viable Product" has become so widely used that is seems to have lost its meaning. There is growing confusion whether the MVP is a "pre-launch" version of an online or mobile produce, or an "alpha" or "beta".
Creating the MVP is an excellent way of establishing whether a business idea is likely to fly in the real world. But, all too often I see people getting tanged up in the technicalities of what the MVP should include. And, when that happens, the purpose that the MVP should serve becomes forgotten or lost.
This presentation shows you how a logical process of creating two MVPs in quick succession will help anyone that is creating a web or mobile product to spend less time and money on creating a sustainable business by minimising the risk of "getting it wrong".
The advice applies to anyone, no matter how big or small the budget. And I can wholeheartedly testify that people who have applied this precise process have:
1. Saved hundreds of hours of efforts which would have taken them in the wrong direction,
2. Helped businesses that had built a product but found uptake lacklustre to reposition their offering to attract a much higher rate of customer acquisition and retention.
Enjoy :)
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.
A welcome presentation to Stockholm Stad students on the upcoming project in International Marketing | Storytelling and Influencers Strategy for brands
An opportunity for Vocational, Education and Training facilities in the UK and Europe to benefit from our unique program in Corkscrew Thinking and business startup through Erasmus Plus funding.
Corkscrew Thinking is a concept that focuses on teaching 'creative problem solving', 'self learning & initiative', and 'confidence in leadership'. The term was first used by Winston Churchill to find creative thinkers we believe it should be revived to create the next generation of game changers.
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Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
1. Engaging your customers
Nowadays, our attention is taken up by a lot of different
things all going on at once – you need to fight to keep your
audience paying attention. Now you’ve identified who they
are, this presentation is to help you to talk to and engage
with your potential customers.
Come on, let’s get started.
2. Yesterday
& today
You can’t target everyone
It’s all about how it makes them feel
1 As a customer, it’s all about how it makes you feel. Brands
Not even Nike, McDonalds or Starbucks targets
everyone. Be specific when naming a target audience.
that make an emotional connection have happy customers.
2
Work closely with your 1st customers
Today: How to talk to your customers
3 Today we’ll be looking at messaging and shareability –
Work with your first customers as closely as possible to
make sure you’re getting it right every time.
factors that make your idea spread.
4
3. Three steps of engaging your customers
If you want a message and idea that resonates with the right people, you need these
three things to create an idea that spreads - one that is shareable.
Shareable
content
You need a simple message in
order to have the best chance of
capturing someone’s attention
We live in a visual age of social
media, and in order to impress,
you’ll need good visuals.
Show The
right people
A clear message & shareable content
is a start, but for it to really take off,
you’ll need to target the right people.
Simple
Message
4. Step 1: Simple message
If you can’t say it in
10 words, don’t say it.
5. Map what you’re offering on a piece of paper
Keeping your messages simple is about being completely clear on what you’re offering and why people will use you.
A good way to picture this is by drawing the message map shown below – yes, actually draw it out!
Why
Customers Will
Choose You
Why
Customers Will
Choose You
Why
Customers Will
Choose You
WHAT
You Do In One
Sentence
6. Creating your mini pitch
A Mini-Pitch is a short presentation of your business idea
which you can say to potential customers, potential contacts
or even just to your Nan. Make sure you include these:
Who you are & What you do
E.g. Corkscrew provide training courses in business start-up
1
Why people will choose you
E.g. Improved confidence & initiative, great professional experience
2
A ‘call to action’
A ‘Call To Action’ is somewhere the listener can go to if they’re
interested in what you’re saying. It could be your website, a video
or social media page, or perhaps it’s something offline like an event
or a signup sheet.
3
Who you are and
What you do
Why people will
choose you
Where someone can go
for more information
7. More information on the message map
Creating a message map is the best way of getting your message right. Once you’ve
got your message right, the next best thing to do is to practice saying it!
Message Map: How To Pitch
Anything In 15 Seconds
Forbes Contributor Carmine
Gallo tells you how to pitch
anything in 15 seconds using a
Message Map.
1
8. Step 2: shareable content
Making something people
actually want to look at
9. Make your pictures stand out
Visual content is very important in today’s media culture. However, capturing the attention (and imagination) of your
audience can be quite hard with so many messages around us. Try these tips to give your photos a good start.
Take nice pictures
Use interesting camera angles and clear the background
Add text & tell a story
Pictures should be self explanatory
Keep it relevant
Only post what your followers would want to see
10. There’s an app for that
There are many, many apps out there that will help you take and make
great pictures. These are just a few of our favourites:
Instagram
Take pictures with
a vintage feel
overgram
Write text over
your Instagram
best shots
Afterlight
Lots of filters and
options to make
things look good.
Camera
awesome
Try the ‘Awesomize’
button!
Piclab HD
Add drawings
and doodles to
your images
Photoristic
Pro application with
advanced image
tweaking options
11. Try making a short interesting video
Videos are a great way of explaining what you’re offering and are always very shareable if done well. It doesn’t
1 Viral videos: 007 & coke zero
Viral videos are videos that are
short, usually funny, and always
very shareable. You can’t expect to
hit a home run every time, but you
should be aiming for the same
characteristics in your videos.
have to be long, in fact, the shorter the better - under 2 minutes is ideal.
12. Try making a short interesting video
Videos are a great way of explaining what you’re offering and are always very shareable if done well. It doesn’t
1 Viral videos: 007 & coke zero
Viral videos are videos that are
short, usually funny, and always
very shareable. You can’t expect to
hit a home run every time, but you
should be aiming for the same
characteristics in your videos.
have to be long, in fact, the shorter the better - under 2 minutes is ideal.
Bently makes an ad shot
entirely on iphones
This film, ‘Intelligent Details’, is an
advert shot for Bentley Motors
and filmed entirely using iPhones.
You don’t need expensive
equipment to make good videos.
2
13. Try making a short interesting video
Videos are a great way of explaining what you’re offering and are always very shareable if done well. It doesn’t
3 Stopmotion pizza
This video is a great
demonstration of what you can
achieve with a little creativity.
There are lots of stopmotion
apps which will help you create
a similar effect
have to be long, in fact, the shorter the better - under 2 minutes is ideal.
14. Try making a short interesting video
Videos are a great way of explaining what you’re offering and are always very shareable if done well. It doesn’t
3 Stopmotion pizza
This video is a great
demonstration of what you can
achieve with a little creativity.
There are lots of stopmotion
apps which will help you create
a similar effect
have to be long, in fact, the shorter the better - under 2 minutes is ideal.
4 One second every day
This can be a great way of showing
off what you’re doing – imagine it
in a business context! It’s a very
easy effect to achieve if you’re
willing to put in the time.
15. There are apps for videos, too
There are also a lot of great video making apps out there that can help you create great
videos with little or no camera or editing experience.
Instagram
Instagram can
handle videos too!
vine
Create 6 second
videos with no
editing skill needed
magisto
Great app for
editing videos,
including filters.
Cute cut
A video editor
which feels similar
to iMovie somehow
One second
everyday
Records segments
beautifully
Stop Motion
Recorder
Get started with
stopmotion
16. Supertip: make an emotional connection
Make an emotional connection in what you’re doing. If you can provoke a reaction in people then you are much
more likely to create content which is shareable. Make sure your pictures and videos have the ‘wow’ factor.
Funny
Crazy
scary
Shocking Amazing
Sad
17. Step 3: show the right people
Find the people that care
about what you’re doing
18. This is bob.
He’s a software engineer in London and enjoys lazy weekends and
walks in the park. Bob also loves gadgets. One time he actually waited
in a queue for hours just to get his hands on the new iPhone 5S.
Bob is fanatical about gadgets
Bob loves his gadgets. He loves unwrapping the latest
phone & downloading the newest apps to try them out.
1
He loves telling his mates
2 about new tech and gadgets
Whether it’s online or offline, he likes talking to people
about new interesting technology – and they like it too!
Bob’s opinion matters because
3 He’s an ‘early adopter’
Bob is always the first in line to try new apps, gadgets
and devices. His opinion is going to affect what
his friends do. He’s what we call an Early Adopter!
21. More on early adopters: the lifecycle of a product
It helps to picture the full lifetime of a product and below is a chart of just that. It’s a graph of how many people adopt a product over its
lifetime – it helps to picture it in terms of years, with each chunk being a year. In Year 1, 2.5% of the public will start using it, and so on.
Innovators & early adopters
Year 1 Year 2 Year 3 Year 4 Year 5
These guys are the first to buy things and love
writing reviews on review sites. They’re the
fanatics of the world!
Early & Late Majority
This represents most people and will buy
something only once it becomes more
commonplace, cheap or popular.
Laggards - the last ones
These are the last people to get something.
Laggards are reluctant, stubborn and
consider your product unnecessary.
22. How To Make Your Ideas Spread
Seth Godin
This is another fantastic TED talk.
Seth Godin is back to tell us about
who early adopters are and what
they truly care about.
1
Find your early adopters
It’s important to find your early adopters, the people that care about what you do enough to be the first to try it, and
hopefully they’ll tell their friends. Here’s Seth Godin to explain the idea in more detail.
23. So Remember these Three steps
Remember, if you want a message and idea that resonates with the right people, you
need these three things to create an idea that spreads - one that is shareable.
Shareable
content
You need a simple message in
order to have the best chance of
capturing someone’s attention
We live in a visual age of social
media, and in order to impress,
you’ll need good visuals.
Show The
right people
A clear message & shareable content
is a start, but for it to really take off,
you’ll need to target the right people.
Simple
Message
24. If you can nail these three steps,
you can hit a home run and go viral
Viral is a term used to describe ultra shareable content – the stuff that flies around the internet all the time. Anything can
go viral from articles and videos to funny pictures of cats.
25. Going viral
Today we’re continuing the work on your movement from last week.
Yesterday we identified exactly who would be interested in your idea
and now it’s time to put the wheels in motion and make it all happen.
Create 4 images to promote
your movement
Create a cool video to explain or
1
2 demonstrate your movement
Try some of the apps
3 mentioned above
26. Things to
takeaway
Can you say it in 10 words or less?
Create yourself a mini pitch
1 Use the Mini Pitch structure to talk to people about your
Keep going until you can. It takes a lot of work to break
down your idea enough that you can explain it easily!
idea and get them interested in what you’re doing.
2
Put effort into your visuals
find your early adopters
3 Find and talk to the people that are going to care
Set aside the time and energy to create awesome
visuals – you don’t need any design experience.
about what you do. Find the fanatics!
4
Everything we buy is now about the experience you get – about how it makes you feel.
Every company at the moment is trying to show you how their product will make you feel.
Abercrombie and Fitch? Probably not. Companies don’t have to exist to solve a problem – it could also be a want or desire, like most fashion or luxury companies!
Problems could be a good place to start with your own business.
Everything we buy is now about the experience you get – about how it makes you feel.
Every company at the moment is trying to show you how their product will make you feel.
Everything we buy is now about the experience you get – about how it makes you feel.
Every company at the moment is trying to show you how their product will make you feel.
Everything we buy is now about the experience you get – about how it makes you feel.
Every company at the moment is trying to show you how their product will make you feel.
Everything we buy is now about the experience you get – about how it makes you feel.
Every company at the moment is trying to show you how their product will make you feel.
Abercrombie and Fitch? Probably not. Companies don’t have to exist to solve a problem – it could also be a want or desire, like most fashion or luxury companies!
Problems could be a good place to start with your own business.
Abercrombie and Fitch? Probably not. Companies don’t have to exist to solve a problem – it could also be a want or desire, like most fashion or luxury companies!
Problems could be a good place to start with your own business.
Abercrombie and Fitch? Probably not. Companies don’t have to exist to solve a problem – it could also be a want or desire, like most fashion or luxury companies!
Problems could be a good place to start with your own business.
Everything we buy is now about the experience you get – about how it makes you feel.
Every company at the moment is trying to show you how their product will make you feel.