A welcome presentation to Stockholm Stad students on the upcoming project in International Marketing | Storytelling and Influencers Strategy for brands
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
The smartest people in innovation and intrapreneurship from companies like Phillip Morris, Gap, HP, Salesforce, Nike, Cisco Univision, and dozens of other companies assembled to talk about what real innovation at scale looks like. This ebook contains a few of our takeaways. For more information, contact us at innovation@gapingvoid.com
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
Uncomfortable Talk #5: THE AGE OF TRANSITIONcheckdisout
Never before have we been in such a state of transition in so many aspects of life. While we are reaching with one foot towards the future, the other still seems somewhat rooted in the present whether that be culture, media , science, industry, business.
Marc, Matthias & Matthias (3M) will explore the Age of Transition, examining what drives it, motivates it and prevents it from fulfillment and how that affects us in our various aspects of life.
Uncomfortable Talks is a series of provocative and inspirational speeches about marketing & innovation and curated by LHBS lhbs.at .
Find out more about them at: checkdisout.com/
Matthias Abel
is the founder of Wirtschaftswunder. He has worked as a strategy and innovation consultant with agencies like Springer & Jacoby, Trendbuero, TBWA\ and Sturm und Drang before founding his own consultancy for research and development in 2004. During his time with Wirtschaftswunder Matthias has worked for national and international clients like Beiersdorf, Head, Sony PlayStation, HDI, Deutsche Post, Häagen Dazs, Tchibo and many others.
Matthias holds a degree as a Master of Arts in literature, economics and psychology.
Marc Schäfer
Marc is a trained morphological market researcher. Previously, he led agency group Counterpart as managing director and was head of planning and market research. He has successfully helped corporations in diverse fields to position their brands and offerings on the market in a relevant way. Since 2011 Marc is a freelance research and strategy consultant and partner of Wirtschatfswunder.
Marc holds a degree in marketing-communications, complimented by a MBA degree in business design.
Matthias Weber
is the founder of Checkdisout. He has worked on the intersection between research, strategy and creation since 2005.
Before, Matthias worked as a freelance trend consultant for both agencies and clients including brands such as Ford, Head, Allianz, Deutsche Post. As part of the PSFK network he headed up the company‘s operations on the German Market, serving clients including Apple, BMW Group, SK Telecom and Tchibo.
He holds a degree in Media Arts and Design from Bauhaus-University Weimar.
Image Credits:
Image Source: http://www.adfero.com/wp-content/uploads/2010/11/Crowdsourcing.jpg
http://www.flickr.com/photos/elkit/4630250506/sizes/o/in/photostream/
http://www.saunapool24.de/bilder/produkte/gross/Rindenscheibe-Keinen-Schweiss-aufs-Holz-BxHxT-ca-490x200x20-mm.png
http://www.oceansbridge.com/paintings/german/Michelangelo_Buonarroti_017-corrected_OBNP2009-Y06533.jpg
Image Source: http://flagpedia.net/data/flags/ultra/de.png
http://www.flowtown.com/blog/the-2010-social-networking-map
http://www.miabirk.com/blog/wp-content/uploads/2010/12/Times-Square-Bike-Lane.jpg
http://images.huffingtonpost.com/2009-05-25-pastedGraphic.jpg
http://www.flickr.com/photos/midweekpost/325711281/sizes/l/in/photostream/
http://www.flickr.com/photos/37005493@N04/3838953334/s
The most fun you can have with your clothes on!Piyush Kumar
This was a presentation made by the team of FCB-Ulka for the Advertising Induction for FMS, Delhi in August 2007. The presentation was led by Sanjeev Bhargava, COO, FCB-Ulka alongwith Maulshree Kalotia and Piyush.
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
The Content Marketing Master Class, Toronto – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.
http://www.contentmarketingtoronto.com/
This roll-up-your-sleeves class is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions. Join us and you'll find an intimate (and casual) setting where today's content marketing thought-leaders will provide you with the tools you need in order to develop and deliver an effective content strategy.
Interact with the experts and network with 100+ of your peers during a day of presentations and how-to workshops. If you're in marketing, corporate communications, sales leadership, public relations, advertising, audience development, content creation or curation, this is the event for you.
With LinkedIn Marketing Solutions, brands build relationships with the world's professionals by using accurate targeting to deliver relevant content and communications. As today's connected professionals seek out ideas and insights from the people and brands they trust, marketers use LinkedIn to target advertising and publish relevant content in a professional context. Brands extend reach through the social sharing that occurs naturally on LinkedIn, as well as by extending LinkedIn data to their sites and brand experiences through APIs.
Collection of essays edited focused on markting shift consequences coming from ‘2.0 cultural transition’ through design, philosphy, web and music.
This presentation summarizes the 4th essay, dedicated to design. If you’re interested to full text email
The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.
More Related Content
Similar to Stockholm stad welcome to corkscrew january 2019
The smartest people in innovation and intrapreneurship from companies like Phillip Morris, Gap, HP, Salesforce, Nike, Cisco Univision, and dozens of other companies assembled to talk about what real innovation at scale looks like. This ebook contains a few of our takeaways. For more information, contact us at innovation@gapingvoid.com
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
Uncomfortable Talk #5: THE AGE OF TRANSITIONcheckdisout
Never before have we been in such a state of transition in so many aspects of life. While we are reaching with one foot towards the future, the other still seems somewhat rooted in the present whether that be culture, media , science, industry, business.
Marc, Matthias & Matthias (3M) will explore the Age of Transition, examining what drives it, motivates it and prevents it from fulfillment and how that affects us in our various aspects of life.
Uncomfortable Talks is a series of provocative and inspirational speeches about marketing & innovation and curated by LHBS lhbs.at .
Find out more about them at: checkdisout.com/
Matthias Abel
is the founder of Wirtschaftswunder. He has worked as a strategy and innovation consultant with agencies like Springer & Jacoby, Trendbuero, TBWA\ and Sturm und Drang before founding his own consultancy for research and development in 2004. During his time with Wirtschaftswunder Matthias has worked for national and international clients like Beiersdorf, Head, Sony PlayStation, HDI, Deutsche Post, Häagen Dazs, Tchibo and many others.
Matthias holds a degree as a Master of Arts in literature, economics and psychology.
Marc Schäfer
Marc is a trained morphological market researcher. Previously, he led agency group Counterpart as managing director and was head of planning and market research. He has successfully helped corporations in diverse fields to position their brands and offerings on the market in a relevant way. Since 2011 Marc is a freelance research and strategy consultant and partner of Wirtschatfswunder.
Marc holds a degree in marketing-communications, complimented by a MBA degree in business design.
Matthias Weber
is the founder of Checkdisout. He has worked on the intersection between research, strategy and creation since 2005.
Before, Matthias worked as a freelance trend consultant for both agencies and clients including brands such as Ford, Head, Allianz, Deutsche Post. As part of the PSFK network he headed up the company‘s operations on the German Market, serving clients including Apple, BMW Group, SK Telecom and Tchibo.
He holds a degree in Media Arts and Design from Bauhaus-University Weimar.
Image Credits:
Image Source: http://www.adfero.com/wp-content/uploads/2010/11/Crowdsourcing.jpg
http://www.flickr.com/photos/elkit/4630250506/sizes/o/in/photostream/
http://www.saunapool24.de/bilder/produkte/gross/Rindenscheibe-Keinen-Schweiss-aufs-Holz-BxHxT-ca-490x200x20-mm.png
http://www.oceansbridge.com/paintings/german/Michelangelo_Buonarroti_017-corrected_OBNP2009-Y06533.jpg
Image Source: http://flagpedia.net/data/flags/ultra/de.png
http://www.flowtown.com/blog/the-2010-social-networking-map
http://www.miabirk.com/blog/wp-content/uploads/2010/12/Times-Square-Bike-Lane.jpg
http://images.huffingtonpost.com/2009-05-25-pastedGraphic.jpg
http://www.flickr.com/photos/midweekpost/325711281/sizes/l/in/photostream/
http://www.flickr.com/photos/37005493@N04/3838953334/s
The most fun you can have with your clothes on!Piyush Kumar
This was a presentation made by the team of FCB-Ulka for the Advertising Induction for FMS, Delhi in August 2007. The presentation was led by Sanjeev Bhargava, COO, FCB-Ulka alongwith Maulshree Kalotia and Piyush.
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
The Content Marketing Master Class, Toronto – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.
http://www.contentmarketingtoronto.com/
This roll-up-your-sleeves class is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions. Join us and you'll find an intimate (and casual) setting where today's content marketing thought-leaders will provide you with the tools you need in order to develop and deliver an effective content strategy.
Interact with the experts and network with 100+ of your peers during a day of presentations and how-to workshops. If you're in marketing, corporate communications, sales leadership, public relations, advertising, audience development, content creation or curation, this is the event for you.
With LinkedIn Marketing Solutions, brands build relationships with the world's professionals by using accurate targeting to deliver relevant content and communications. As today's connected professionals seek out ideas and insights from the people and brands they trust, marketers use LinkedIn to target advertising and publish relevant content in a professional context. Brands extend reach through the social sharing that occurs naturally on LinkedIn, as well as by extending LinkedIn data to their sites and brand experiences through APIs.
Collection of essays edited focused on markting shift consequences coming from ‘2.0 cultural transition’ through design, philosphy, web and music.
This presentation summarizes the 4th essay, dedicated to design. If you’re interested to full text email
The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.
Our unique Startup Experienceships aim to kick internships into the 21st century with a blend of practical training on business startup and real time work experience in innovative cowork spaces from the worlds most entrepreneurial capitals.
How do you find that inspirational startup idea? How do you use your creative mindset to look at the world around you and notice opportunities to develop from your passions and interests. Learn about the need to 'magpie' and how that can start you on your road to entrepreneurship
The key to selling any new product or service is to engage with your customers, your early adopters are key for any startup. Make sure you effectively tell your story to those most important to your vision, develop the tribe and connect with them on as many levels as possible.
An opportunity for Vocational, Education and Training facilities in the UK and Europe to benefit from our unique program in Corkscrew Thinking and business startup through Erasmus Plus funding.
Corkscrew Thinking is a concept that focuses on teaching 'creative problem solving', 'self learning & initiative', and 'confidence in leadership'. The term was first used by Winston Churchill to find creative thinkers we believe it should be revived to create the next generation of game changers.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
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Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
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For more information, visit-www.vavaclasses.com
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Biological screening of herbal drugs: Introduction and Need for
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Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. Welcome to corkscrew!
Welcome to the program. Let’s get you set up and ready to
face the next four weeks of your life, including who, what,
why and where, and any other questions you might have.
Come on, let’s get started.Visit www.corkscrew.io for more
2. “We create environments that develop
your creative problem solving,
initiative & leadership skills through
the process of business start-up.”
#corkscrewthinking
Welcome to corkscrew
4. What is corkscrew thinking?
Corkscrew Thinking can be thought of as three distinct skills, each with their own applications and uses. Each takes a
great deal of time, effort and experience to acquire but are also the most rarest and desirable skills to have.
Creative Problem
Solving
Creative problem solving is
about looking at the world with
curiosity and finding innovate,
useful and original solutions to
all manor of problems.
Confidence in
leadership
Without the natural leaders pf the
world we would never achieve
lasting change or have the
courage to deal with the difficult
challenges that face us.
Initiative &
Self learning
Showing initiative and taking
responsibility for one’s own
actions and self-development is
an important part of
progressing as an individual.
5. Used his computing and technical
knowledge to break the German
code. Time and resources given to
Turing led to world of computing.
Alan turing
Broke Enigma Code
The original corkscrew thinkers
Winston Churchill understood the importance of looking at non-linear thinking. The way the Allies and
Nazis were educated would always lead to stalemate, they needed to think outside the box.
Author of 007, James Bond,
Flemming also played an
important role in the Second
World War.
Ian flemming
James Bond Author
With Ewan Montagu,
Cholmondeley was the brains
behind Operation Mincemeat, a
true Trojan Horse story.
Charles cholmondeley
Operation Mincemeat
Ewan montagu
Operation Mincemeat
A creative mind that worked with
Cholmondeley on Operation
Mincemeat, one of the most
famous operations in WW2.
6. Brian Chesky, Joe Gebbia and
Nathan Blecharczyk changed the
way we look at vacation
accommodation forever.
Airbnb
Changed Accommodation
Todays corkscrew thinkers
Today’s Corkscrew Thinkers aren’t your Admirals or Strategic Officers, they’re you’re entrepreneurs and
Intrapreneaurs. Those looking to make changes and do things differently.
Travis Kalanick and Garrett
Camp wanted to compete with
the taxi monopoly in cities by
blending tech and travel.
Uber
Rethought The Taxi
Love him or loathe him, there is no
denying that Jobs reimagined how
computers are viewed, making
design his focus.
Steve jobs
Made Computing Beautiful
Toms shoes
Social Companies Work
Founder of Toms Shoes Blake
Mycoskie showed how you could
make a profitable business and
have a positive social impact.
7.
8. You’re part of the Corkscrew community now!
We’re lucky to have quite a tight knit community at Corkscrew, full of enthusiastic, bright and like-minded people from all
over the world, learning and supporting each other – not to mention grabbing some beers on the weekend!
9. International Marketing
Storytelling and Influencer Strategy FOR BRANDS
International Marketing is becoming a much easier prospect for large and
small businesses a like. With the increasing use of digital marketing and the
rise of the influencer it’s becoming easier for businesses to extend their
marketing efforts for decreasing costs. This assignment will aim to test
your knowledge of both.
Come on, let’s get started.Visit www.corkscrew.io for more
Confidence in
leadership
10. Research and understand your clients current target
audience.
Understand current target audience
1
Look at where and how the client shares their story to
the chosen audience (include what platforms they use).
Analyze current messaging
2
Research and suggest key influencers in the new market and
highlight the reasons for your choice.
Identify new country specific influencers
3
Key steps in project.
Over the course of the assignments there will be some key
milestones to complete to hand back a successful project to
the client. You will need to connect directly with your client
to arrange the initial meeting and understand key
communication over the course of the project, and also to
arrange a convenient time to present back your suggestions.
Suggest how the client can adapt their tone/type of messaging to
connect more effectively with the new audience..
Suggest messaging tweaks for new target
4