Webinar: 7 Ways Mass Transmit Can Help Your Business


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Presentation from the webinar "7 Ways Mass Transmit Can Help Your Business". Topics covered include Increasing Customer Insight, Multi-Channel Marketing, Mobile Readiness and Reaching Business Goals.

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Webinar: 7 Ways Mass Transmit Can Help Your Business

  2. 2. We provide the services , tools , and expertise that enterprises need to create and manage digital communications across email , social , and mobile marketing channels.
  3. 3. <ul><li>Company </li></ul>We’re headquartered in New York City with offices in Charlotte NC, Aiken SC, and Seattle WA. Our 21-person team is comprised of strategists , creatives and techies ; all of whom are thought-leaders in their respective specialties. We’ve been neck-deep in online marketing since 1996 and along the way have provided services to a wide range of clients including…
  4. 5. <ul><li>#1: Increasing Customer Insight </li></ul><ul><li>Using Data and Analysis to Better Understand Your Customer </li></ul><ul><li>Benefits: </li></ul><ul><li>More Relevant Communications </li></ul><ul><li>Faster Sales Cycle </li></ul><ul><li>Increased Business Effectiveness </li></ul><ul><li>Increased Revenue </li></ul>
  5. 6. <ul><li>#1: Increasing Customer Insight </li></ul><ul><li>Opt-in Forms </li></ul><ul><li>Opt-in strategy and implementation </li></ul><ul><ul><li>Displaying benefits </li></ul></ul><ul><ul><li>Determining fields </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><li>Data collection </li></ul><ul><li>Post-collection data management </li></ul>
  6. 7. <ul><li>#1: Increasing Customer Insight </li></ul><ul><li>Surveys </li></ul><ul><li>Direct feedback from your audience </li></ul><ul><li>Actionable data </li></ul><ul><li>Statistical data to better understand existing metrics </li></ul>
  7. 8. <ul><li>#1: Increasing Customer Insight </li></ul><ul><li>Data Analysis </li></ul><ul><li>Understanding what your data is telling you </li></ul><ul><li>Determining relevant segments </li></ul><ul><li>Identifying relevant marketing opportunities from data </li></ul>
  8. 9. SEM <ul><li>Surveys & Report Center </li></ul><ul><li>Capturing and providing data for analysis </li></ul><ul><li>Surveys to collect feedback </li></ul><ul><li>Report centers to provide data to brokers </li></ul>MetLife
  9. 10. <ul><li>#2: Maximizing Data Effectiveness </li></ul><ul><li>Using Your Data In Your Marketing Approach </li></ul><ul><li>Benefits: </li></ul><ul><li>Highly targeted messaging </li></ul><ul><li>Recipient satisfaction </li></ul><ul><li>Higher retention </li></ul>
  10. 11. <ul><li>#2: Maximizing Data Effectiveness </li></ul><ul><li>Segmentation </li></ul><ul><li>More targeted messaging </li></ul><ul><li>Decrease potential for oversending and undersending </li></ul><ul><li>Increase relevancy and engagement </li></ul><ul><li>Increase brand advocacy </li></ul>
  11. 12. <ul><li>#2: Maximizing Data Effectiveness </li></ul><ul><li>Preference Centers </li></ul><ul><li>Give recipients control </li></ul><ul><li>Increase retention </li></ul><ul><li>Increase brand perception </li></ul>
  12. 13. SEM <ul><li>Email Preference Center </li></ul><ul><li>Profile subscriptions management </li></ul><ul><li>Previews included </li></ul><ul><li>Captcha for security </li></ul><ul><li>Updates are made in real-time to database </li></ul>CNA Insurance
  13. 14. <ul><li>#2: Maximizing Data Effectiveness </li></ul><ul><li>API </li></ul><ul><li>Pass data between data sources automatically </li></ul><ul><li>Eliminates manual data migration (download/upload) </li></ul><ul><li>Ensures data consistency and accuracy </li></ul><ul><li>Minimizes potential for errors </li></ul>
  14. 15. SEM <ul><li>Email API </li></ul><ul><li>Syncs marketing database to Email Transmit </li></ul><ul><li>Automatically updates data overnight </li></ul><ul><li>No manual uploads/downloads </li></ul>SHS
  15. 16. <ul><li>#3: Message Control & Compliance </li></ul><ul><li>Retain control of your communications </li></ul><ul><li>Benefits: </li></ul><ul><li>Increased branding opportunities </li></ul><ul><li>Less negative brand experiences </li></ul><ul><li>More brand consistency and impact </li></ul>
  16. 17. <ul><li>#3: Message Control & Compliance </li></ul><ul><li>Email Creative </li></ul><ul><li>Email design that supports brand guidelines </li></ul><ul><li>Consistent messaging display </li></ul><ul><li>Consistent viewing in all software, platforms and devices (including mobile) </li></ul>
  17. 18. SEM
  18. 19. SEM
  19. 20. <ul><li>#3: Message Control & Compliance </li></ul>Approved Emailer allows businesses with secondary sales or marketing channels (like sales representatives, distributors, agents, brokers, etc) to provide approved email communications for distribution. Corporation/Business Customer Customer Customer Sales Reps/Distributors Approved email message Approved email message with personalization Approved Emailer
  20. 21. SEM <ul><li>Approved Emailer </li></ul><ul><li>Controlled email campaigns that address various sales team. Results: </li></ul><ul><li>Sales team reports being 4x more efficient by using pre-approved emails. </li></ul>Equinox Fitness
  21. 22. <ul><li>#4: Centralizing Content </li></ul><ul><li>Putting content in one location, publishing though multiple channels </li></ul><ul><li>Benefits: </li></ul><ul><li>Flexibility </li></ul><ul><li>Ease of publication </li></ul><ul><li>Multi-channel distribution </li></ul><ul><li>Ready for the next “big thing” </li></ul>
  22. 23. <ul><li>#4: Centralizing Content </li></ul><ul><li>Blogs </li></ul><ul><li>Demonstrate thought leadership </li></ul><ul><li>Instant archive of content </li></ul><ul><li>Sharable </li></ul><ul><li>SEO Benefits </li></ul>
  23. 24. <ul><li>#4: Centralizing Content </li></ul><ul><li>Content Center </li></ul><ul><li>Put all content in one location </li></ul><ul><li>Publish to many channels </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><li>Email & RSS Subscriptions </li></ul>
  24. 25. SEM <ul><li>Centralized Content </li></ul><ul><li>Publishing platform content repository </li></ul><ul><li>Email newsletter and microsite </li></ul><ul><li>Social sharing </li></ul><ul><li>Sweepstake and survey </li></ul>NBC Universal
  25. 26. SEM <ul><li>Social Community </li></ul><ul><li>Custom environment for educators </li></ul><ul><li>Includes blog, audio and video, events, discussion boards and personal profile/status updates </li></ul><ul><li>Branded, controlled content </li></ul>Pearson Education
  26. 27. <ul><li>#5: Multi-Channel Marketing </li></ul><ul><li>Marketing through multiple channels simultaneously </li></ul><ul><li>Benefits: </li></ul><ul><li>Recipient satisfaction </li></ul><ul><li>Strengthening message effectiveness (multiple touch points) </li></ul><ul><li>Increased engagement </li></ul>
  27. 28. <ul><li>#5: Multi-Channel Marketing </li></ul><ul><li>Earning social media relationships </li></ul><ul><li>Promote your social channels </li></ul><ul><li>Provide benefits for social engagement </li></ul>
  28. 29. <ul><li>#5: Multi-Channel Marketing </li></ul><ul><li>Round out recipient profiles </li></ul><ul><li>Learn social behavior of your database </li></ul><ul><li>Identify social channels with relevance for increased marketing opportunities </li></ul>
  29. 30. SEM <ul><li>Multi-Channel </li></ul><ul><li>Simultaneous email and social media communications </li></ul><ul><li>Twitter contest and tie-in </li></ul><ul><li>Multiple versions of email to ensure relevance </li></ul>The Wharton School
  30. 31. <ul><li>#6: Mobile Readiness </li></ul><ul><li>Being prepared for rise of mobile marketing </li></ul><ul><li>Benefits: </li></ul><ul><li>Necessity </li></ul><ul><li>Speed </li></ul><ul><li>Staying Ahead of Competition </li></ul>
  31. 32. <ul><li>#6: Mobile Readiness </li></ul><ul><li>Mobile campaigns </li></ul><ul><li>SMS Campaigns </li></ul><ul><li>Mobile Optimized Emails </li></ul><ul><li>Mobile Video </li></ul><ul><li>Location-Based Social Networking </li></ul>
  32. 33. <ul><li>#6: Mobile Readiness </li></ul><ul><li>Mobile sites & apps </li></ul><ul><li>Mobile-friendly web sites </li></ul><ul><li>Mobile-friendly blogs </li></ul><ul><li>Apps for iPhone, iPad, Android, etc. </li></ul>
  33. 34. <ul><li>Comverge </li></ul>SMS Delivery Customers are alerted whenever energy prices meet the thresholds established in their profile. Results: • Overwhelming positive feedback • Significant exposure through PR • Over 95% of customers stated they would not defect
  34. 35. <ul><li>#7: Reaching Business Goals </li></ul><ul><li>Delivering where it counts -- the bottom line </li></ul><ul><li>Benefits: </li></ul><ul><li>Increase revenue </li></ul><ul><li>Increase customer loyalty </li></ul><ul><li>Create brand advocates </li></ul>
  35. 36. <ul><li>#7: Reaching Business Goals </li></ul><ul><li>Strategy </li></ul><ul><li>Keep marketing focused on “the big picture” </li></ul><ul><li>Utilize new techniques/methods to reach goals </li></ul><ul><li>Test ideas </li></ul>
  36. 37. <ul><li>#7: Reaching Business Goals </li></ul><ul><li>Conversion Tracking </li></ul><ul><li>Identifying measurable actions </li></ul><ul><li>Setting up ability to track conversions </li></ul><ul><li>Providing conversion metrics </li></ul><ul><li>Implementing changes based on conversion data </li></ul>
  37. 38. <ul><li>#7: Reaching Business Goals </li></ul><ul><li>Analysis & Measuring ROI </li></ul><ul><li>Post-campaign review and analysis </li></ul><ul><li>Track and measure return-on-investment (ROI) </li></ul><ul><li>Implementing changes based on analysis </li></ul>
  38. 39. SEM <ul><li>Goals: Increased exposure, sales </li></ul><ul><li>8.5% conversion rate </li></ul><ul><li>1,280% ROI </li></ul><ul><li>Exceeded goals by 300% </li></ul>Rain-X
  39. 40. SEM <ul><li>Increase Customer Insight </li></ul><ul><li>Maximizing Data Effectiveness </li></ul><ul><li>Message Control and Compliance </li></ul><ul><li>Centralizing Content </li></ul><ul><li>Multi-Channel Marketing </li></ul><ul><li>Mobile Readiness </li></ul><ul><li>Reaching Business Goals </li></ul>7 Ways We Can Help:
  40. 41. Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Anthony Schneider 333 Hudson St., Suite 802 New York, NY 10013 646-797-4349 [email_address]