The document provides tips for effectively presenting research findings to clients. It discusses how to summarize research in a concise yet insightful way that provides value to the client. Some key tips include presenting the research through the lens of a persona to bring abstract findings to life, recognizing there are often multiple target audiences, and starting the presentation with factual findings the audience can agree with to build credibility before sharing more creative elements. The overall message is that research needs to be simplified and presented strategically in order to provide wisdom to help solve clients' business problems.