The document summarizes three panel discussions from a conference on digital marketing and online retailing. The first discussion focused on storytelling across different devices and media environments. The second focused on improving customer engagement and reducing abandonment in online retail. The third discussed treating Google like a 14-year-old by understanding consumers, competitors, and enhancing content interaction.
Presentation delivered at Social Media West, 2017. This talk covered how best to execute content marketing on digital platforms. Content is relevant to digital marketing, social media, and content marketing teams.
A look at how data is used in digital marketing. What data is available on each channel and where you should focus to understand your success and challenges.
Presentation delivered at Social Media West, 2017. This talk covered how best to execute content marketing on digital platforms. Content is relevant to digital marketing, social media, and content marketing teams.
A look at how data is used in digital marketing. What data is available on each channel and where you should focus to understand your success and challenges.
Changing technology has changed the way consumers interact with brands. Consumers have more power than ever. As marketers, we have to become technologists, and understand how to research and analyze the data, strategize, and show real results tied back to business goals.
This presentation illustrates the role technology plays in the consumer purchase process, and how marketers can integrate it into the strategy.
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
Real Time Marketing Isn’t Dead Yet - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Sean Earley, Digital Creative Director at New/Slang
Seán’s entertaining presentation focuses on how Real Time Marketing, the once poster child of social media, hasn’t gone away and how it represents the apex of balancing business objectives with undeniable audience insight. He’ll also discuss how marketeers can build an agile template for success for activation. Seán draws from his wealth of experience in running successful Real Time Marketing campaigns for a range of clients including Unilever and Lidl.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
How Zillow Connected Thousands of Homeowners With President ObamaSprinklr
Since 2008, the U.S. housing market has been volatile. Current and aspiring homeowners across the country need advice. This case study highlights how Zillow, the leading online real estate marketplace, was able to create a citizen-generated discussion with President Obama.
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
We’re All Divas Now — How to Reach High-Maintenance Consumers with Your Brand Story
Consumers have taken over, and they’re driving conversations that brands once owned. They’re doing this across channels, applications, and devices. For brands and interactive marketers, this makes defining and delivering a consistent journey and value-centric story for consumers exponentially more difficult. From social editorial content planning to mobile application messaging and email communications, brands and agencies have their work cut out for them. Additionally, consumers – and their shortened attention span – have a ridiculously high bar for brand impressions. Transparency and relevancy are no longer enough. They demand value. They thrive on having and knowing things early. They socialize through sharing.
Moderator: Julie Rezek, Seattle Wunderman Network
Panelists:
Kelby Johnson, Seattle Wunderman Network
Esther Lim, Story Worldwide
Jessica Michaels, BreadNButter
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Changing technology has changed the way consumers interact with brands. Consumers have more power than ever. As marketers, we have to become technologists, and understand how to research and analyze the data, strategize, and show real results tied back to business goals.
This presentation illustrates the role technology plays in the consumer purchase process, and how marketers can integrate it into the strategy.
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
Real Time Marketing Isn’t Dead Yet - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Sean Earley, Digital Creative Director at New/Slang
Seán’s entertaining presentation focuses on how Real Time Marketing, the once poster child of social media, hasn’t gone away and how it represents the apex of balancing business objectives with undeniable audience insight. He’ll also discuss how marketeers can build an agile template for success for activation. Seán draws from his wealth of experience in running successful Real Time Marketing campaigns for a range of clients including Unilever and Lidl.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
How Zillow Connected Thousands of Homeowners With President ObamaSprinklr
Since 2008, the U.S. housing market has been volatile. Current and aspiring homeowners across the country need advice. This case study highlights how Zillow, the leading online real estate marketplace, was able to create a citizen-generated discussion with President Obama.
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
We’re All Divas Now — How to Reach High-Maintenance Consumers with Your Brand Story
Consumers have taken over, and they’re driving conversations that brands once owned. They’re doing this across channels, applications, and devices. For brands and interactive marketers, this makes defining and delivering a consistent journey and value-centric story for consumers exponentially more difficult. From social editorial content planning to mobile application messaging and email communications, brands and agencies have their work cut out for them. Additionally, consumers – and their shortened attention span – have a ridiculously high bar for brand impressions. Transparency and relevancy are no longer enough. They demand value. They thrive on having and knowing things early. They socialize through sharing.
Moderator: Julie Rezek, Seattle Wunderman Network
Panelists:
Kelby Johnson, Seattle Wunderman Network
Esther Lim, Story Worldwide
Jessica Michaels, BreadNButter
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Charter school growth requires solid student enrollment and retention programs that position the school and engage the right audiences. Attendees will dive into digital marketing strategies with an overview of the digital landscape and learn what digital tools are relevant and how best to implement programs for maximum ROI. Best practices will also be highlighted for school leaders. Actionable items to implement at your school are key takeaways.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
B2B Content Marketing: Video, social and mobile case studiesKevin Nalty
Case studies and best practices in B2B content marketing from 2013, with a close look at what's working (and isn't) in the area of online/viral video, social and mobile.
How to Generate Sales Leads with Online MarketingAristotle Inc.
In this presentation, CEO of Aristotle, Marla Johnson Norris, explains the best ways to use online marketing to fill a company's sales pipeline including:
Learn how to enhance your online properties and promotions
New technologies and advancements in online marketing
Social media and company sales strategies
The formula for ridiculously effective online lead generation for both domestic and international audiences
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
ad:tech Sydney 2012 Actionable Insights, Wed 14, Track 3
1. “Fragmented Storytelling In An Evolving
Media Environment”
Tim Buesing, Creative Director, Digital, Publicis Mojo
@tbuesing
Jeff Julian, Co-Founder | Creative Element, Monkey Sac
2. “Fragmented Storytelling In An Evolving
Media Environment”
Actionable Insights;
2.How is storyboarding structured to account for non-linear timelines and
different devices?
3.How do you apply storyboarding to different media environments and what
do marketers need to be mindful of with interactivity?
4.What are the mechanics of digital storytelling in a multimedia environment
and how can you "nail it"?
5.What can we reasonably expect users to follow and understand?
3. “Online Retailing: Making More Of
What You Already Have“
Gavin Merriman, Head of eCommerce, Universal Music
Australia @gavmerriman
Greg Baxter, Product Evangelist, Sitecore
Ryan Warren, Sr. Director, Studio Orange, ExactTarget
Dominic Byrne, Digital Marketing Manager, Tyreright Australia
4. “Online Retailing: Making More Of
What You Already Have“
Actionable Insights;
2.Closing the purchase loop to improve online engagements along the customer
decision journey
3.Is the planning of online retailing too strict when there is so much learning to
come?
4.Where does e-commerce drop off and m-commerce pick up?
5.How much influence does search marketing have for Australian retailers?
5. “Google Is Now 14 Years Old So Talk To
It Like It’s a 14 Year Old”
James Gaskell, Managing Director, ZUJI ANZ
@jamesgaskell
Andrew Hughes, SEO Director, Reprise Media
6. “Google Is Now 14 Years Old So Talk To
It Like It’s a 14 Year Old”
Actionable Insights;
• Using analytics and data to understand the consumers and your online
competitors - without it you’re working in the dark
• How to get your content ahead of the competition and once there, enhancing
consumer interaction with it
• Tools for building your SEO strategy and maximising the performance of all your
digital platforms
• Innovation in the SEO and search space including voice and image search
7. “Data Driven Networks Enhancing
Brand Engagement Online”
John Eng, Head of Marketing, Asia Pacific and Japan,
LinkedIn
8. “CMO and CIO: Partners In Arms Or The
Clash Of Cultures? Insights From The
IBM 2011 CMO And CIO Studies”
Jarther Taylor, Group Marketing Executive, IBM
@jarther_work
