The document defines and provides brief overviews of the major media industry sectors, including: - The film industry which includes film production companies, studios, and film crew. Independent film production has grown with affordable equipment. - The radio industry is undergoing digital revolution creating threats and opportunities for sectors. - The television industry faces changes with growth of internet and competition for audiences. - The print industry includes companies that produce newspapers, magazines, and books. - The advertising and marketing industry covers functions from market research to branding and PR. Digital roles are increasing. - Press/media releases are written communications directed at news media to announce newsworthy information.

1. Define the major media
industry sectors
By Oliver Toone
Task 1 Understand the structure and ownership of
the media sector

2. Film Industry
 The film industry consists of the technological and
commercial institutions of filmmaking: i.e. film
production companies, film studios, cinematography,
film production, screenwriting, pre-production, post
production, film festivals, distribution; and actors, film
directors and other film crew personnel.
 Though the expense involved in making movies almost
immediately led film production to concentrate under
the auspices of standing production companies,
advances in affordable film making equipment, and
expansion of opportunities to acquire investment
capital from outside the film industry itself, have
allowed independent film production to evolve.
 http://en.wikipedia.org/wiki/Film_industry

3. Radio Industry
 Radio is undergoing a digital revolution -
every bit as profound as that affecting TV -
and as with all revolutions many of the
eventual outcomes are uncertain.
 That rapid and profound impact has been
experienced differently in different sectors of
the industry - creating threats as well as
opportunities. But despite all the uncertainty
there is a sense abroad that this is an
exciting period in the development.
http://www.creativeskillset.org/radio/industry/

4. Television Industry
 Broadcast Television is going through an
extraordinary time of change and
challenge.
 It is still one of the most popular forms of
entertainment and information, with the
average British viewer still watching
twenty hours or more per week. But the
rapid growth of the internet and
interactive media is competing strongly
for audiences and revenues.
 http://www.creativeskillset.org/tv/industry/

5. Print Industry
 The Print Industry is basically
just company's that make
newspapers, magazines, books
etc. for example the Printing
Den, Catholic Printing Co, UK
Printing Company and more.

6. Advertising & Marketing
Industry
 The marketing, advertising, and public relations (PR)
industry covers a range of functions from the technical
elements of market research to the more creative
product/brand development, promotion, media
relations, reputation management, public affairs, direct
marketing and sponsorship. Digital roles (creative,
design and production) are increasing significantly.
 Marketing budgets, particularly social-media budgets,
are increasing again as the global recession eases,
and opportunities are available for graduates with
exceptional communication skills, organisational skills
and creative flair.
 http://www.prospects.ac.uk/industries_advertising_over
view.htm

7. Press
 A press release, news release, media
release, press statement or video release
is a written or recorded communication
directed at members of the news media
for the purpose of announcing something
ostensibly newsworthy. Typically, they
are mailed, faxed, or e-mailed to
assignment editors at newspapers,
magazines, radio stations, television
stations, or television networks.
http://en.wikipedia.org/wiki/Press_release