This document discusses key topics related to media production, distribution, and audiences. It provides sample past exam questions focusing on how media products reach audiences within specific media areas. Key areas to study include production, distribution, marketing, exhibition, the impact of new technologies, convergence, and specific film industries. The importance of cross-media convergence and synergy for institutions and audiences is emphasized. Digital screens are growing in number, and case studies of films like Avatar, The Dark Knight, Harry Brown, and Street Dance 3D are presented to illustrate these concepts.