The media sector includes various industries such as print media, film, radio, and advertising/marketing. Print media is responsible for gathering and publishing news through newspapers and magazines. The film industry centers film production in the United States, India, and Hong Kong, with major European countries also leading in production. The radio industry involves companies that broadcast radio stations and employs a skilled workforce, some on short-term contracts. Advertising brings products to potential customers' attention through various methods like signs and mailings, while marketing ensures customer needs continue to be met.

1. Task 1 – Understand the structure and ownership of the media sector

2. This industry is still one of the most popular
forms of entertainment and information,
with the average British viewer still
watching twenty hours or more per week.
The rapid growth of the internet and
interactive media is competing strongly for
audiences and revenues.

3. The definition of press in the media is the
collecting and publishing or broadcasting
of news and journalism in general. It can
be the whole of the media and agencies
that collect, publish, transmit or
broadcast the news. It also includes the
people involved in the media, as news
reporters, photographers, publishers,
and broadcasters. As well as commentary
or coverage especially in print media.

4. The film industry consists of the technological
and commercial institutions of film making. The
major business centres of film making are in
the United States, India and Hong Kong. In
Europe, France, Germany and United
Kingdom are the countries that lead movie
production. The first movie studio in the
Hollywood area, Nestor Studios, was founded in
1911 by Al Christie for David Horsley.

5. The print media responsible for gathering
and publishing news in the form of
newspapers or magazines. It is a rather
commonly used term referring to the
medium that distributes printed matter. In
everyday life we refer to print media as the
industry associated with the printing and
mostly with the distribution of news
through a network of media, such as
newspapers and journals.

6. The radio industry is a generic term
for any companies or public service
providers who are involved with the
broadcast of radio stations. It has
a highly skilled and well qualified
workforce of which almost two thirds
are graduates. About a quarter of the
workforce is freelance or employed
on contracts of less than a year.

7. Advertising is bringing a product to the attention of
potential and current customers. Advertising is focused on
one particular product or service. Thus, an advertising plan
for one product might be very different than that for
another product. Advertising is typically done with signs,
brochures, commercials, direct mailings or e-mail messages,
personal contact, etc.
Marketing is the wide range of activities involved in making
sure that you're continuing to meet the needs of your
customers and getting value in return. It is usually focused on
one product or service. Also includes promoting a product
through continued advertising, promotions, public relations
and sales.