Industrial Products
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This document discusses various topics related to industrial products and product development. It defines industrial products as goods purchased by companies for business use, as opposed to consumer goods for personal use. New products are goods and services that differ significantly from a company's previous offerings through new technologies or intended uses. The document also discusses product development and services, product policy which guides a company's product decisions, and the typical product lifecycle stages of introduction, growth, maturity, and decline.
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PRODUCT CONCEPT ; NEW PRODUCT CONCEPT ; TYPES OF NEW PRODUCTS; STAGES OF NEW PRODUCT DEVELOPMENT, ADOPTION - CONCEPT AND TYPES OF ADOPTERS
New product planning and development
This document outlines the key steps in the new product planning and development process: idea generation, idea screening, project planning, product development, test marketing, and commercialization. It discusses factors that contribute to new product success or failure such as adequate market research, developing products that customers need, and cross-functional team collaboration. Common sources of new product ideas are discussed as well as different types of new products such as new-to-the-world products, line extensions, and product improvements.
New pdt development ppt
New Product development is a journey. It's the road which leads to the actual product and then the actual product to the market.
NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market.
It is generally used to discuss the complete process of introducing a new product in the market.
The creation of products with new or different characteristics that offer new or additional benefits to the customer.
Products & its components
The document discusses various topics related to products and services, including:
1. It defines what constitutes a product and different types of products such as consumer goods, industrial goods, durable goods, and nondurable goods.
2. It outlines the new product development process which involves idea generation, concept development and testing, marketing strategy development, and commercialization.
3. It describes the product life cycle which consists of introduction, growth, maturity, and decline stages.
4. Additional topics covered include product attributes, branding, packaging, and labeling.
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This document discusses product management and new product development. It defines a product, classifies products based on different factors, and describes levels of a product. It also discusses product line and mix decisions, factors influencing new product development, and the process for developing new products. The document notes that new product development is important for meeting changing demands but that new products can fail due to issues like weak distribution, insufficient marketing, higher costs, or defects.
New product development
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
An introduction to product planning and development
The document provides an overview of product planning and development. It discusses key concepts such as defining a product, product classification, branding, packaging, the product life cycle, and introducing new products. The stages of new product development include idea generation, screening, concept development and testing, developing a marketing strategy, business analysis, product development, test marketing, and commercial launch.
Different kind of advertisements
The document provides 9 examples of different types of advertisements:
1. Print advertisements like Jeep's print ad that engages audiences.
2. Billboard advertisements like one for Dracula that had different designs for day and night.
3. Digital advertisements like an Uber billboard promoting their on-demand ride service.
4. Television advertisements like a Head & Shoulders ad featuring an NFL star to promote the brand's benefits.
5. Poster advertisements like a Whiskas ad that dramatizes the brand's irresistibility through compelling imagery.
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New product development [ CALCUTTA UNIVERSITY PAPER 2 PRODUCT AND PRICING MAN...
PRODUCT CONCEPT ; NEW PRODUCT CONCEPT ; TYPES OF NEW PRODUCTS; STAGES OF NEW PRODUCT DEVELOPMENT, ADOPTION - CONCEPT AND TYPES OF ADOPTERS
New product planning and development
This document outlines the key steps in the new product planning and development process: idea generation, idea screening, project planning, product development, test marketing, and commercialization. It discusses factors that contribute to new product success or failure such as adequate market research, developing products that customers need, and cross-functional team collaboration. Common sources of new product ideas are discussed as well as different types of new products such as new-to-the-world products, line extensions, and product improvements.
New pdt development ppt
New Product development is a journey. It's the road which leads to the actual product and then the actual product to the market.
NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market.
It is generally used to discuss the complete process of introducing a new product in the market.
The creation of products with new or different characteristics that offer new or additional benefits to the customer.
Products & its components
The document discusses various topics related to products and services, including:
1. It defines what constitutes a product and different types of products such as consumer goods, industrial goods, durable goods, and nondurable goods.
2. It outlines the new product development process which involves idea generation, concept development and testing, marketing strategy development, and commercialization.
3. It describes the product life cycle which consists of introduction, growth, maturity, and decline stages.
4. Additional topics covered include product attributes, branding, packaging, and labeling.
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This document discusses product management and new product development. It defines a product, classifies products based on different factors, and describes levels of a product. It also discusses product line and mix decisions, factors influencing new product development, and the process for developing new products. The document notes that new product development is important for meeting changing demands but that new products can fail due to issues like weak distribution, insufficient marketing, higher costs, or defects.
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An introduction to product planning and development
The document provides an overview of product planning and development. It discusses key concepts such as defining a product, product classification, branding, packaging, the product life cycle, and introducing new products. The stages of new product development include idea generation, screening, concept development and testing, developing a marketing strategy, business analysis, product development, test marketing, and commercial launch.
Different kind of advertisements
The document provides 9 examples of different types of advertisements:
1. Print advertisements like Jeep's print ad that engages audiences.
2. Billboard advertisements like one for Dracula that had different designs for day and night.
3. Digital advertisements like an Uber billboard promoting their on-demand ride service.
4. Television advertisements like a Head & Shoulders ad featuring an NFL star to promote the brand's benefits.
5. Poster advertisements like a Whiskas ad that dramatizes the brand's irresistibility through compelling imagery.
Product decision
A product is defined as a collection of tangible and intangible attributes that provide satisfaction to users. Key product decisions include design, production, launch location, product mix, and specifications. Design decisions involve initial or changed designs. Production decisions cover manufacturing processes. Launch decisions consider local, international, multinational, or global markets. The product mix encompasses breadth, depth, consistency, and inconsistency of product lines. Additional decisions involve packaging, labeling, branding, and adapting to cultural requirements.
product decisions
This document discusses product decisions, including the three levels of product classification. It defines products and services, and describes how consumer and industrial products are classified. Consumer products are further broken down into convenience products, shopping products, specialty products, and unsought products. The document also discusses quality dimensions for goods and services, branding decisions, packaging decisions, managing product lines, new product development strategies and processes, and the product life cycle model.
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The slideshow discusses about the product, product classification, product mix, new product development process, product life cycle (PLC) etc and other related concepts
New product development ppt
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4 product decisions
The document discusses the 4 main product decisions that must be made: 1) product attributes such as features, design, and quality, 2) branding as either a generic or branded product, 3) packaging and labeling to contain, protect, describe, and attract attention to the product, and 4) product support through booklets, phone numbers, websites, and repair shops. Branding involves choosing a symbol or name, building legal protection and customer loyalty, and communicating brand attributes, benefits, and values. Packaging and labeling contains and protects products while providing instructions and details about other products under the same brand.
Product Concept
- A product concept is an idea for a new product that includes its form, the technology behind it, and the customer benefit it provides. All three elements are needed for a viable product concept.
- There are two main approaches to generating product concepts: gathering existing ideas from sources like customers, employees, and vendors, or using a managed process run by a new products team.
- The best way to develop a product concept is to start with identifying a customer benefit and need, then developing the technology to enable it, and finally determining the product form. This helps ensure the concept actually solves a problem for customers.
New Product Development
This document outlines the new product development process. It defines new product development and identifies six categories of new products based on newness. The new product development process involves idea generation, screening, concept development and testing, marketing strategy, business analysis, product development, test marketing, and commercialization. Each stage is described in one to two sentences. The goal is to develop successful new products by systematically evaluating ideas and obtaining customer feedback before full commercialization.
Chapter 12 Product Launch
This document discusses strategies for launching a new product, including defining objectives and target markets, analyzing the competitive environment and company strengths, and determining product, pricing, promotion, and distribution strategies. It explains that the success of a new product launch depends on intelligence, creativity, knowledge, experience, and risk-taking ability. Pricing strategies discussed are skimming pricing, which starts high to cover costs, and penetration pricing, which starts low to gain market share. Promotion and distribution must be considered together with pricing.
Product And Product Lines 8
1. The document discusses various aspects of product planning and management, including product classification, product life cycles, and strategies for different stages of the life cycle.
2. It describes core and augmented product features, and different types of products including generic, expected, potential, consumer, and industrial products.
3. The document also covers product mix strategies, managing product lines, and discusses whether companies should focus more on designing long-lasting products that meet consistent human needs rather than frequent new launches.
STAGES OF NEW Product Development
The document outlines the 8 stages of new product development: 1) Idea generation, 2) Idea screening, 3) Concept development and testing, 4) Marketing strategy development, 5) Business analysis, 6) Product development, 7) Test marketing, and 8) Commercialization. It describes each stage in the process and notes that new product development requires significant investment but is necessary for a firm's survival as new products are their means of growth. The overall process transforms product ideas into commercially viable products through evaluation, testing, and market launch.
New Product development presentation
The document discusses product development and new product development. It covers the key stages in developing new products including idea generation, screening, concept development, business analysis, prototyping, and commercialization. It then provides an example of KFC introducing a new product - chocolate brownies. The summary includes pricing the brownies at Rs. 99 after accounting for costs and margins, targeting customers interested in desserts, and using promotion and word-of-mouth to market the new product.
Product mix strategies
- A company's product mix includes all products offered for sale, organized into product lines which are groups of related products.
- Product mix strategies include trading up/down by adding higher/lower priced products, line stretching to enter new price points, line filling to add more variations, and line pruning to remove underperforming products.
- Companies extend their product lines for reasons such as reducing costs, increasing shelf space and market share, and making sales forecasts easier. However, overextending lines can weaken brands and lower loyalty through super saturation.
Product line
The document discusses key concepts related to product management including product support services, social responsibility, product line and mix decisions, branding, packaging, positioning, and the product life cycle. It also defines service marketing and discusses strategies for marketing services. New product development involves identifying market needs, establishing timelines, and following steps such as idea generation and commercialization. The main stages of the product life cycle are introduction, growth, maturity, and decline.
Product descision
This document discusses various levels of product decisions including product classification, consumer and industrial product types, branding strategies, packaging, new product development process, and product life cycle. It provides details on the three levels of a product - the actual product, the product line, and the product assortment. It also explains the eight stages of new product development from idea generation to commercialization and the five stages of a product's life cycle from development to decline.
Product mix / marketing management
This document discusses Parle's product mix. It defines a product as anything that satisfies a customer's needs, including physical goods, services, organizations, and ideas. A company's product mix refers to all the product lines it carries at a given time. The document outlines Parle's wide range of biscuit, sweet, and snack products. It notes that Parle has 43 total products across these categories. The consistency of Parle's product mix is that it only includes food items.
New product development
This power point presentation contain brief explanation of new product development process and product life cycle management.
PRODUCT LIFE CYCLE IN MARKETING
The document discusses different lifecycles including the product lifecycle, innovation adoption lifecycle, and customer lifecycle.
The product lifecycle has four stages: introduction, growth, maturity, and decline. The innovation adoption lifecycle describes five categories of adopters: innovators, early adopters, early majority, late majority, and laggards.
The customer lifecycle also has four stages: new customers, existing customers who can be ideal, unhappy, or in silent attrition, exiting customers looking for alternatives, and exited customers who have left.
Product
The marketing mix document discusses the 7Ps framework used to develop marketing strategies and activities. It focuses on the "Product" P, explaining that the product refers to the functions, features, and branding of a good or service. It also discusses the product life cycle model, which looks at how sales and profits change over time as a product is developed, launched, grows, reaches maturity, and eventually declines. Extension strategies are discussed as ways to maintain sales in later stages by modifying the product, price, features, or target markets.
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Marketing mix is one of the major concepts in modern marketing. It is the combination of various elements which constitutes the company’s marketing system. It is set of controllable marketing variables that the firm blends to produce the response it wants in the target market. Though there are many basic marketing variables.
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This document discusses key concepts related to product management. It defines a product and outlines three levels of a product: core product, actual product, and augmented product. It then discusses a product's life cycle, including the introduction, growth, maturity, and decline phases. Finally, it covers product portfolio analysis and management, which involves assessing a company's product mix, improving market performance, and setting goals.
Marketing Management Unit 3
Product management is an important organizational role that typically involves analyzing market conditions, laying out a product vision, and providing cross-functional leadership between different departments like engineering, sales, and marketing. The role spans both strategic and tactical activities. At its best, product management bridges gaps within a company to deliver unique customer value based on demands.
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A product is defined as a collection of tangible and intangible attributes that provide satisfaction to users. Key product decisions include design, production, launch location, product mix, and specifications. Design decisions involve initial or changed designs. Production decisions cover manufacturing processes. Launch decisions consider local, international, multinational, or global markets. The product mix encompasses breadth, depth, consistency, and inconsistency of product lines. Additional decisions involve packaging, labeling, branding, and adapting to cultural requirements.
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This document discusses product decisions, including the three levels of product classification. It defines products and services, and describes how consumer and industrial products are classified. Consumer products are further broken down into convenience products, shopping products, specialty products, and unsought products. The document also discusses quality dimensions for goods and services, branding decisions, packaging decisions, managing product lines, new product development strategies and processes, and the product life cycle model.
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The slideshow discusses about the product, product classification, product mix, new product development process, product life cycle (PLC) etc and other related concepts
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New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
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The document discusses the 4 main product decisions that must be made: 1) product attributes such as features, design, and quality, 2) branding as either a generic or branded product, 3) packaging and labeling to contain, protect, describe, and attract attention to the product, and 4) product support through booklets, phone numbers, websites, and repair shops. Branding involves choosing a symbol or name, building legal protection and customer loyalty, and communicating brand attributes, benefits, and values. Packaging and labeling contains and protects products while providing instructions and details about other products under the same brand.
Product Concept
- A product concept is an idea for a new product that includes its form, the technology behind it, and the customer benefit it provides. All three elements are needed for a viable product concept.
- There are two main approaches to generating product concepts: gathering existing ideas from sources like customers, employees, and vendors, or using a managed process run by a new products team.
- The best way to develop a product concept is to start with identifying a customer benefit and need, then developing the technology to enable it, and finally determining the product form. This helps ensure the concept actually solves a problem for customers.
New Product Development
This document outlines the new product development process. It defines new product development and identifies six categories of new products based on newness. The new product development process involves idea generation, screening, concept development and testing, marketing strategy, business analysis, product development, test marketing, and commercialization. Each stage is described in one to two sentences. The goal is to develop successful new products by systematically evaluating ideas and obtaining customer feedback before full commercialization.
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This document discusses strategies for launching a new product, including defining objectives and target markets, analyzing the competitive environment and company strengths, and determining product, pricing, promotion, and distribution strategies. It explains that the success of a new product launch depends on intelligence, creativity, knowledge, experience, and risk-taking ability. Pricing strategies discussed are skimming pricing, which starts high to cover costs, and penetration pricing, which starts low to gain market share. Promotion and distribution must be considered together with pricing.
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1. The document discusses various aspects of product planning and management, including product classification, product life cycles, and strategies for different stages of the life cycle.
2. It describes core and augmented product features, and different types of products including generic, expected, potential, consumer, and industrial products.
3. The document also covers product mix strategies, managing product lines, and discusses whether companies should focus more on designing long-lasting products that meet consistent human needs rather than frequent new launches.
STAGES OF NEW Product Development
The document outlines the 8 stages of new product development: 1) Idea generation, 2) Idea screening, 3) Concept development and testing, 4) Marketing strategy development, 5) Business analysis, 6) Product development, 7) Test marketing, and 8) Commercialization. It describes each stage in the process and notes that new product development requires significant investment but is necessary for a firm's survival as new products are their means of growth. The overall process transforms product ideas into commercially viable products through evaluation, testing, and market launch.
New Product development presentation
The document discusses product development and new product development. It covers the key stages in developing new products including idea generation, screening, concept development, business analysis, prototyping, and commercialization. It then provides an example of KFC introducing a new product - chocolate brownies. The summary includes pricing the brownies at Rs. 99 after accounting for costs and margins, targeting customers interested in desserts, and using promotion and word-of-mouth to market the new product.
Product mix strategies
- A company's product mix includes all products offered for sale, organized into product lines which are groups of related products.
- Product mix strategies include trading up/down by adding higher/lower priced products, line stretching to enter new price points, line filling to add more variations, and line pruning to remove underperforming products.
- Companies extend their product lines for reasons such as reducing costs, increasing shelf space and market share, and making sales forecasts easier. However, overextending lines can weaken brands and lower loyalty through super saturation.
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The document discusses key concepts related to product management including product support services, social responsibility, product line and mix decisions, branding, packaging, positioning, and the product life cycle. It also defines service marketing and discusses strategies for marketing services. New product development involves identifying market needs, establishing timelines, and following steps such as idea generation and commercialization. The main stages of the product life cycle are introduction, growth, maturity, and decline.
Product descision
This document discusses various levels of product decisions including product classification, consumer and industrial product types, branding strategies, packaging, new product development process, and product life cycle. It provides details on the three levels of a product - the actual product, the product line, and the product assortment. It also explains the eight stages of new product development from idea generation to commercialization and the five stages of a product's life cycle from development to decline.
Product mix / marketing management
This document discusses Parle's product mix. It defines a product as anything that satisfies a customer's needs, including physical goods, services, organizations, and ideas. A company's product mix refers to all the product lines it carries at a given time. The document outlines Parle's wide range of biscuit, sweet, and snack products. It notes that Parle has 43 total products across these categories. The consistency of Parle's product mix is that it only includes food items.
New product development
This power point presentation contain brief explanation of new product development process and product life cycle management.
PRODUCT LIFE CYCLE IN MARKETING
The document discusses different lifecycles including the product lifecycle, innovation adoption lifecycle, and customer lifecycle.
The product lifecycle has four stages: introduction, growth, maturity, and decline. The innovation adoption lifecycle describes five categories of adopters: innovators, early adopters, early majority, late majority, and laggards.
The customer lifecycle also has four stages: new customers, existing customers who can be ideal, unhappy, or in silent attrition, exiting customers looking for alternatives, and exited customers who have left.
Product
The marketing mix document discusses the 7Ps framework used to develop marketing strategies and activities. It focuses on the "Product" P, explaining that the product refers to the functions, features, and branding of a good or service. It also discusses the product life cycle model, which looks at how sales and profits change over time as a product is developed, launched, grows, reaches maturity, and eventually declines. Extension strategies are discussed as ways to maintain sales in later stages by modifying the product, price, features, or target markets.
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Development economics focuses on improving fiscal, economic, and social conditions in developing countries. It considers factors like health, education, markets, and policies. Economic development is the growth of a nation's standard of living from low-income to high-income. Strategies for transforming developing economies vary due to differences in social and political backgrounds across countries. Common traits of developing countries include low productivity, dependence on agriculture, high population growth and unemployment. Economic growth increases production over time, while development improves life expectancy, education and reduces poverty. The Human Development Index ranks countries based on education, life expectancy and income levels.
Preconditions of Economic Development
According to Rostow's model of economic development, there are five stages that countries pass through:
1. Traditional society, where the economy is based on subsistence agriculture and barter trade.
2. Transitional stage, where specialization and trade emerge along with basic infrastructure and entrepreneurs.
3. Take-off, where industrialization increases and the economy transitions from agriculture to manufacturing.
4. Drive to maturity, where the economy diversifies into new industries driven by technological innovation.
5. High mass consumption, where the economy is focused on mass production and consumption of consumer goods and services.
Inequality of Wealth
This document discusses inequality of wealth around the world. It begins by defining wealth inequality and comparing it to income inequality. Wealth inequality is more pronounced in some countries like the United States. The document notes that two people can have the same income but different levels of wealth depending on assets inherited. It projects that China will account for 27% of the world's wealth in the future while wealth in Africa and Eastern Europe is predicted to decrease. Several countries are highlighted where the top 10% of citizens own the majority of wealth. Problems caused by unequal wealth and power are discussed along with some potential solutions like universal healthcare and inheritance taxes.
Globalization
This document discusses the impacts of globalization across several domains:
1. Economic impacts include limitations on growth for some economies and exacerbating the global economic crisis.
2. Political impacts involve globalization enabling American influence, increasing power of transnational corporations, and reducing sovereignty.
3. Environmental impacts range from damage by transnational corporations to facilitating the spread of invasive species and increasing greenhouse gas emissions from transportation.
Manager Vs Leader
The document compares and contrasts managers and leaders. It states that managers are responsible for planning, organizing, and coordinating work, while leaders inspire and motivate others. Managers focus on systems and structure and have a short-term view, whereas leaders focus on people and have a long-term perspective. The document also outlines the different roles of managers and leaders in planning, organizing, leading, and controlling.
Presentation (gray)
This document discusses four major approaches to management: classical, behavioral, quantitative, and contingency. The classical approach includes scientific management theorists like Taylor and general administrative theorists like Fayol and Weber. The behavioral approach focuses on individuals and organizational behavior, influenced by researchers like Mary Parker Follett. The quantitative approach applies statistics and other analytical tools to management problems and decisions, exemplified by total quality management. Finally, the contingency approach believes the best management approach depends on the specific circumstances of an organization.
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
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Industrial Products
- 1. INDUSTRIAL PRODUCTS Presented By: Amir Javed Ahmed Zeeshan Arsalan Zareen
- 2. An industrial product is a good used by a company for business consumption. It is distinct from a consumable good, which is purchased by individuals for personal and family consumption. One company selling goods to another for business consumption is a prime example of business-to-business, or B2B.
- 3. New products are goods and services that differ significantly in their characteristics or intended uses from products previously produced by the firm. Context: The first microprocessors and digital cameras were examples of new products using new technologies. New Products
- 5. Examples of New Products
- 6. Development and Services The systematic use of scientific and technical knowledge to meet specific objectives or requirements . Example… New ideas like Iphone X The action of helping or doing work for someone. Example.. Car services DEVELOPME NT SERVICES
- 7. Product policy is concerned with defining the type, volume and timing of products a company offers for sale. The product policies are general rules set up by the management itself in making product decisions. Good product policies are the basis on which the right products are produced and marketed successfully. PRODUCT POLICY A product policy generally covers the following: • Product Planning and Development • Product Line • Product Mix • Product Branding • Product Positioning • Product Packaging
- 8. PRODUCT LIFE CYCLE The product life cycle describes the period of time over which an item is developed, brought to market and eventually removed from the market. The cycle is broken into four stages: introduction, growth, maturity and decline. Stages of Product life Cycle :- • Introduction • Growth • Maturity • Decline
- 10. Introduction – when the product is introduced and struggles to gain brand recognition Growth – advertising and word of mouth helps the product to increase sales. As sales growth, more firms are willing to stock the product which helps the product to grow even further. Maturity – When the product reaches peak market penetration. Decline – the product gets eclipsed by new products