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1. Industrial Marketing
Y ou r Com pany N am e

2. Website
01
Email
02
Social
03
Direct Mail
04
SEO/PPC
05
Business Promotion Channels2
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3. Business Promotion Tools3
Current marketing Channels
being used
Most
influential Channels
Other Businesses 9.3%
TV, Radio, & Print ads 3.1%
Video advertising 9.1%
Display advertising 9.1%
Partner marketing 22.0%
Retargeting 9.1%
Outbound calling 6.7%
PR 1.2%
Paid search 10.8%
Conference / trade show booth 0.8%
Word-of-mouth / referrals 6.6%
SEO 8.3%
Content marketing 0.8%
Social media 9.5%
Email marketing 5.9%88.6
82
81.2
78
74.9
74.5
59.6
59.2
58
52.5
48.6
47.5
22
12.5
5.5
This is a framework
for loyalty lifecycle,
you can modify it
basis your
requirements
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4. Promotion Cost by Channel4
0
50
100
150
200
250
300
350
400
450
Social media TV, Radio, &
Print ads
SEO Video
advertising
Email
marketing
Content
marketing
Text Here Text Here Text Here Text Here
Cost by Channel
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5. Promotion Campaigns5
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Target Audience
We have listed
down a few ways
through which you
can acquire
customers, you can
choose any basis
your requirements
Social Media
SEO
Blogs
Email
PPC
Affiliates
Online
Marketing
This is a representative image and should
be replaced by your own image. Just right
click and replace image.
Events
Print Ad
Sponsorships
Radio
Offline
Marketing
This is a representative image and should
be replaced by your own image. Just right
click and replace image.

6. Business Promotional Roadmap6
Q1 2018 Q2 2018 Q3 2018 Q4 2018
First-class Product Launches
Update Website
Maximize Strategic Partnerships
International Expansion
Event Sponsorships
Expand Advertising
Facebook
YouTube
Annual user conference
Google AdWords
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
New iOS landing Pages
Maintenance Remin..
iOS 2.0 Android 2.0 Race friends Badges & awards
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7. Word of Mouth Marketing (WOM)7
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Brand Advocates
Promoter
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Neutral
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Saboteur
Experience
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8. Social Media and Word-of-Mouth Metrics8
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0 10 20 30 40 50 60 70 80 90 100
Daily or monthly active users
Click-throughs
Re-tweets
Reach
Likes
Conversation
Cost per Conversation
ROI
Net Promotor Score
Conversation Volume
Coversation Share
Sentiment
Cost per Conversation
Topicallity
Influence
Cost Deflection
Conversation Value
Velocity
Advocasy
Value of a Fan/Follower
Momentum Effect
August 2019

9. 9
Growth
Strategies
o Growth portfolio mapping
o New growth sourcing
Marketing &
Sales Strategies
o Marketing ‘New Ps’ Strategies –
offering Solution, Access, value,
Education, Communities
o Brand / Portfolio strategy
Go – to – Market
o Build marketing capabilities
o Metricing & dashboards
o Sustained organizational
improvement
o Sales-channels effectiveness
Marketing
Growth Strategy
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10. Customer
Acquisition Cost
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Ideal Acquisition Cost Model
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Cost Model for Web Based Business
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and capture your audience's attention.
Cost Model for Direct Salesforce
10

11. Ideal Acquisition Cost Model11
o High Churn Rates
o Low Customer Satisfaction
o Resourcing Revenue
o Scalable Pricing
o Cross Sell / Upsell
o Product Line Expansion
o Lead Gen for 3rd Parties
o Viral Effects
o Inbound Marketing
o Free or Freemium
o Open Source
o Free Trials
o Touchless Conversation
o Inside Sales
o Channels
o Strategic Partnerships
o Field Sales
o Outbound Marketing
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Cost to Acquire a
Customer CAC
Monetization
(LTV)

12. Customer Acquisition Cost (1 of 2)12
Acquisition Cost = $0.10 X 100 = $10 Customers Acquired = 100 x 25% = 40
Cost per click = $0.10, Customers that Click Ad = 100, Conversion Rate = 25%
$0.40
$10
Divided by
#25Customers
Acquisition Cost
(Per Campaign)
$ Total Campaign Spend
Divided by
# of Customers Acquired
Via Campaign
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13. Customer Acquisition Cost (2 of 2)13
Sales ($)
Team composition 1
On target earnings 230,000
Salary Cost 230,000
Salary + Overhead 310,500
Total Team Cost 560,250
Avg. team Failure Rate 25%
Adjusted Team Cost 747,000
No. of Marketing people 0.5
Average cost per person 200,000
Marketing programs spend 150,000
Total Marketing Costs 350,000
Total Sales & Marketing spend 1,097,000
No of deals per team per year 10
Cost of Customer Acquisition 109,700
For a direct salesforce
These are some of
the factors
undertaken to
calculate the
Customer Acquisition
Cost, you can modify
them as per your
requirements

14. Customer Retention14
Customer Retention Strategies
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Customer Retention Benefits
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Customer Retention Impact
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15. Customer Retention Strategies15
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Initial overall score
for your brand
Emotional
commitment
to brand
Intention or propensity
to repurchase, change
spend/ share
Intention or
propensity to
recommend
Do customers feel
you offer value
for money?
Customer
Retention
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.

16. Customer Retention Benefits16
Increasing customer retention
rates by 5% increases Profits
by 25% to 95%
A 2% increase in
customer retention has the
same effect Decreasing
cost by 10%
Worth 10X as much On
average, loyal customers are
worth up to 10 times as much
as their first purchase
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17. Customer Retention Impact17
How it can be Achieved
o Improved operational efficiency
o Deeper
o Business & Market Intelligence
o Better Customer
o Experience
Impact
Example
o Pinpoint compliance & Process Issues
Example
o Timely Analysis of Customer Feedback
Example
o Standardize call Quality for coaching &
Recognition Purposes
Capabilities
o Reduce costs, mitigate risks
o Increase Incremental Revenues
o Improve product quality react to
market opportunity
o Increase customer satisfaction,
Retention & Loyalty
Results
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18. 18
Customer Loyalty
Customer Loyalty Lifecycle
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capture your audience's attention.
Loyalty Program Performance Dashboard
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capture your audience's attention.

19. Customer Loyalty Lifecycle19
This is a
framework for
loyalty lifecycle,
you can modify it
basis your
requirements
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
Attract

20. Loyalty Program Performance Dashboard20
Average Sale by Loyalty Member Type
Active Contents
0
1000
2000
3000
4000
No Yes
Enrolled in awards program
Average Award by Customer
Active Award Transactions
0
3000000
6000000
9000000
12000000
15000000
Peter
Smith
Carlo
Wilson
Melody
Alim
Blank
Sum
Customer
Average Sale by Loyalty Segment
Active Contents
0 1000 2000 3000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
All Orders by Promotions
All Orders Products
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
Sales by Channel
Award Related Orders
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of
Sale
Web Phone
Sum(TotalAvg.)
Channel
Top $ loyalty Program Members by Lifetime Sales
Active Loyalty Contact Members
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
This slide evaluates
the loyalty
performance on the
basis of certain
parameters, you can
alter them as per your
requirements
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

21. 21
Coffee Break
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be replaced by your own image. Just right
click and replace image.
10:15 To 10:30 am.

22. Industrial Marketing Icons Slide22

23. 23
Additional
Slides

24. Line Chart24
Year 2019
10
15
35
45
80
40 40
10
65
42
75
15
20
5
40
60
10
80
20
32
28
48
92
20
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
Profit(InThousands)
92%
80%
Product 01
Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

25. Our Mission25
Our Vision
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Our Mission
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Our Goal
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26. 26
Our Team
Name Here
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Designation
Name Here
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Designation
Name Here
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Designation

27. About Us
Target Audiences
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audience's attention.
Value Clients
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audience's attention.
Preferred by Many
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audience's attention.
27

28. 28
Financial
$30
Minimum
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$60
Medium
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Maximum
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$90

29. Comparison29
Instagram Users
45%
Male
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55%
Female
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30. Quotes
It’s not just about
being better. It’s
about being
different. You need
to give people a
reason to choose
your business.
-Tom Abbott
30

31. 31
Our Target
Text Here
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Text Here
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32. Text Here
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Text Here
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audience's attention.Text Here
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Text Here
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32
Idea
Generation

33. Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
33