The document discusses the promotion of data competency in various sectors orchestrated by the Digital Analytics Association (DAA), which supports the professionalization of data-driven roles like data scientists. It highlights the significance of integrated industrial analytics as a competitive factor in Industry 4.0, emphasizing the need for organizations to develop relevant competencies and adapt to rapidly changing tools and methods. Key challenges include data quality, system interoperability, and the skill gap in digital professions crucial for Europe's industrial strategy.