Mobile search overtook desktop search in less than five years... Mobile searches are inherently local, yet most digital marketers don't use Local SEO tactics. In this epic keynote session, Greg will cover the rise of mobile searches and how the landscape has changed for both organic and paid search. He'll share specific tactics to help you succeed in mobile searches in 2018. Even more shocking than the fast rise of mobile search, voice search went from zero to 10% in less than one year. Google recently announced that 20% of all mobile searches are voice based. Greg will share specific examples and tactics for voice search to help you prepare for the massive shift in search behavior that's already started. Are you ready for a Star Trek world where users simply talk to their mobile computers? We're living in that world already, and this session will make sure you're able to compete in 2018 and beyond.
● We are already living in a Star Trek world
● The rise of mobile searches and voice search causes massive changes
● Implications for organic and paid search, and how to compete in the future
Presented at the Innovative Dealer Summit in Denver, Colorado on March 14, 2016.
SEO is absolutely vital to the success of your dealership - don't risk your business by not investing time and money in your biggest source of traffic and leads. This presentation explains how a #1 ranking isn't what it used to be, and how local targeting is what dealerships should be focusing on in 2016.
Specific local ranking factors are covered, with examples showing how to optimize each individual element.
Some bonus tips about beacons and Facebook retargeting are thrown in at the end...
Includes 119 comedy movie references, with at least one movie for every year in the last 50 years (and 21 movies from 1985, the high point of American film comedy)
Marketing to Local Customers: Moving Beyond Local SEO to Win the RaceGreg Gifford
Presented at Brighton SEO (that's in the UK, for those of you who don't know) on April 22, 2016.
Marketing to local businesses takes so much more than Local SEO. In this presentation, I walk through a few important tips for Local SEO, then move on to share helpful tips for other marketing strategies that will help businesses market to local clients.
Learn tips for email marketing, video marketing, Facebook ads, and beacon marketing.
As always, this presentation has a movie theme - this time, it's all car movies (movies where cars featured as a major plot point). I've got 88 movie references from the last 54 years, including every James Bond movie, every Batman movie, every Fast & Furious movie, and more...
Hey You Guys! Sloth's Superman Tips for Automotive SEOGreg Gifford
Presented at the Chicago Region Toyota Digital Learning Lab on May 20, 2016 (in a SWEET meeting room at Google HQ in Chicago).
Learn all about how to get your dealership to rank higher in local searches, so you'll get more traffic and more leads. Local SEO is different from traditional SEO - so learn what's different and why it matters.
Specific tips are shared for optimizing your website, building links, working on citations, and getting reviews.
Automotive SEO - Don't Risk Your BusinessGreg Gifford
Presented at the Digital Marketing Strategies Conference in Napa Valley, May 23, 2016.
Want your dealership to dominate local search results? Stop targeting a #1 ranking - everyone sees different search results now... you need to target local visibility instead. Learn how Local SEO differs from traditional SEO and why it's important to your dealership. Learn exactly how to optimize your website for Local SEO, including creating awesome content, great blogs, building relevant local links, cleaning up and building citations, and working on reputation management. Learn how to boost local visibility with Facebook ads and beacon marketing, so your dealership is taking advantage of every possible medium and method for local domination.
Presented at the Innovative Dealer Summit in Denver, Colorado on March 14, 2016.
SEO is absolutely vital to the success of your dealership - don't risk your business by not investing time and money in your biggest source of traffic and leads. This presentation explains how a #1 ranking isn't what it used to be, and how local targeting is what dealerships should be focusing on in 2016.
Specific local ranking factors are covered, with examples showing how to optimize each individual element.
Some bonus tips about beacons and Facebook retargeting are thrown in at the end...
Includes 119 comedy movie references, with at least one movie for every year in the last 50 years (and 21 movies from 1985, the high point of American film comedy)
Marketing to Local Customers: Moving Beyond Local SEO to Win the RaceGreg Gifford
Presented at Brighton SEO (that's in the UK, for those of you who don't know) on April 22, 2016.
Marketing to local businesses takes so much more than Local SEO. In this presentation, I walk through a few important tips for Local SEO, then move on to share helpful tips for other marketing strategies that will help businesses market to local clients.
Learn tips for email marketing, video marketing, Facebook ads, and beacon marketing.
As always, this presentation has a movie theme - this time, it's all car movies (movies where cars featured as a major plot point). I've got 88 movie references from the last 54 years, including every James Bond movie, every Batman movie, every Fast & Furious movie, and more...
Hey You Guys! Sloth's Superman Tips for Automotive SEOGreg Gifford
Presented at the Chicago Region Toyota Digital Learning Lab on May 20, 2016 (in a SWEET meeting room at Google HQ in Chicago).
Learn all about how to get your dealership to rank higher in local searches, so you'll get more traffic and more leads. Local SEO is different from traditional SEO - so learn what's different and why it matters.
Specific tips are shared for optimizing your website, building links, working on citations, and getting reviews.
Automotive SEO - Don't Risk Your BusinessGreg Gifford
Presented at the Digital Marketing Strategies Conference in Napa Valley, May 23, 2016.
Want your dealership to dominate local search results? Stop targeting a #1 ranking - everyone sees different search results now... you need to target local visibility instead. Learn how Local SEO differs from traditional SEO and why it's important to your dealership. Learn exactly how to optimize your website for Local SEO, including creating awesome content, great blogs, building relevant local links, cleaning up and building citations, and working on reputation management. Learn how to boost local visibility with Facebook ads and beacon marketing, so your dealership is taking advantage of every possible medium and method for local domination.
The Top 10 Mistakes on Local Websites & How to Fix ThemGreg Gifford
Presented at the Local Search Advantage workshop before SMX West in San Jose, February 29, 2016 (yay, leap year!). Learn about the most common Local Search errors seen on websites and how to avoid them. From on-site content to off-site signals, the presentation shows several examples of the common pitfalls, then walks through exactly how to avoid those common problems.
Turn Your Affiliate Marketing Up To 11 With Local SEOGreg Gifford
Keynote presentation for Affiliate Summit West 2016, presented in Las Vegas on January 12, 2016. Learn how to take your affiliate marketing to the next level with Local SEO. Whether you have a physical storefront or not, Local SEO can help your site show up at the top of local searches, and this presentation shows you exactly how to do it. Learn how it's easier to create content and get links when you're working on a locally-oriented site.
Presented at the Kain Automotive Digital Success Workshop in Lexington, Kentucky on November 11, 2015.
Want your dealership to be an SEO champion in 2016? This presentation walks you through exactly how to optimize your dealership's online presence to push out the right relevancy signals to Google - so your dealership will dominate local search results.
Based on the recently released 2015 Local Search Ranking Factors study by Moz, the presentation explains the most important on-site and off-site signals and how they relate to local visibility - and exactly how to optimize each signal.
If you prefer to use a third party SEO vendor, the presentation also shares several tips for spotting the shady providers who won't really do much (besides take your money).
Local SEO is Serious Business - Ausome 2015Greg Gifford
Presented at the Ausome Meetup in Austin, Texas, on February 4, 2015.
Local SEO is absolutely vital for any business with a physical storefront, but most business owners don't know what it is. This presentation walks through the differences between traditional and Local SEO and provides a solid roadmap for gaining online visibility in 2015. Topics include on-site optimization, link building, citations, reviews and social media.
Local SEO - A Seriously Awesome BlueprintGreg Gifford
Presented at Brighton SEO in Brighton, UK on September 18, 2015.
Learn all about Local SEO - how it's different from traditional SEO, how it matters to your business (or your clients' businesses), and how to actually do it... This presentation walks through the most important signals that influence how websites will rank in local searches, then explains exactly how to optimize those signals.
Covered in the presentation: on site signals, link signals, off site location signals, Google My Business pages, and reviews.
For additional entertainment value, the movie theme for this presentation is comedy movies. The background of each slide is a scene from a comedy movie... The presentation includes 112 comedy movie references, including at least one movie for every year in the last 50 years - and 19 movies fro 1985, the high point in American film comedy.
Gnarly Advanced Tips for Righteous Local VisibilityGreg Gifford
Presented at Digital Dealer 21 in Las Vegas on Monday, August 8, 2016. Learn how Local SEO is different from traditional SEO, and why that's incredibly important for your dealership. The presentation explains the most important elements of Local SEO, along with specific tips for optimizing each element. Learn about content creation, link building, citation cleanup and building, Google My Business listings, and reviews. The presentation finishes with advanced tips for Local SEO dominance that I've never shared at an automotive conference before!
Presented at Confluence Conference on September 10, 2015, in Oklahoma City.
Local SEO is more difficult than traditional SEO - there are additional signals involved that most SEO agencies ignore... Learn what makes Local SEO different, which signals Google pays attention to, and exactly how to optimize those signals to help your site show up higher in local searches.
This presentation covers on-site optimization, off-site optimization, Google My Business page optimization, and reviews and reputation management.
Local SEO - Front line tips from the War RoomGreg Gifford
Presented at the Toyota Digital Learning Lab for Denver area dealers on October 21, 2015 (Back to the Future day!).
The presentation shares front line tips from the battle for top placement in local search results. Learn how Local SEO is different from traditional SEO and why it's absolutely vital for your dealership's online success.
The presentation shares exact instructions about how to optimize both on-site and off-site signals to help your dealership dominate local search results.
Local SEO - How to beat your clueless competitorsGreg Gifford
Presented on September 22, 2015 at the Internet Battle Plan 18 conference in Detroit, Michigan.
If you're an auto dealer, SEO is no longer a luxury. Dealers track the ROI on everything - but they shy away from SEO because it's complicated and expensive... BUT, organic search traffic is the #1 traffic and lead source for a dealership!
It's time to get serious about SEO - and this deck shows why you need it now, and shows you exactly how to do it.
If you use a third party SEO provider, we'll show you how to spot the shady guys who prey on auto dealers and just take their money. If you do your own SEO, we'll show you exactly which signals matter, and how to optimize those signals so your dealership will gain more local visibility.
Learn about on-site content optimization, link building, citations, Google My Business, and reviews - and how they all play together to create your dealership's online profile in Google.
And, as always, it's based on a movie theme - this time, I did comedy movies... I included 165 references to comedy movies, including at least one movie for every year in the last 50 years - AND including 19 movies from 1985, the high point of American film comedy.
SearchLove San Diego 2017 | Greg Gifford | Dr. Evil’s Guide to Utter World Do...Distilled
With the rise of mobile, everyone needs Local SEO. Using his own extensive research, Greg will discuss how Local is more necessary than ever before, and share his latest tips on local optimization and advanced tips for getting maximum visibility in local searches. He’ll also dig into Facebook Ads for local SEO ending with some of his most creative and unique ideas for better ad performance.
Don't Laugh At Local SEO - Every Dealer Needs It!AutoRevo
Presented at Digital Dealer 16 in Atlantic City, NJ on May 6, 2014.
Auto Dealers need help with SEO, and this deck is meant to help educate about the important points of Local SEO... and also how to spot shady SEO providers.
SearchLove Boston 2016 | Greg Gifford | X Marks the SpotDistilled
Finding a local business online is no longer as easy as following a simple map to the big X; local search is changing at an incredible pace, and the ranking factors are becoming more and more complicated. In this session, Greg will explain how Local Search has changed in the last year, then walk through the most important current ranking factors. He'll explain exactly how to optimize both on-site and off-site signals to help your website gain more visibility in local searches, using detailed examples.
Nigel Tufnel's Guide to Local SEO That RocksGreg Gifford
Presented at Internet Battle Plan 21 in Atlanta, GA on January 11, 2017. Learn all about Local SEO - what it is, how it works, and why it's important to the success of your dealership. Based off of the annual Local Search Ranking Factor study, this session covers the signals that matter the most for local search dominance - then explains exactly how to optimize each signal.
The Top 10 Mistakes on Local Websites & How to Fix ThemGreg Gifford
Presented at the Local Search Advantage workshop before SMX West in San Jose, February 29, 2016 (yay, leap year!). Learn about the most common Local Search errors seen on websites and how to avoid them. From on-site content to off-site signals, the presentation shows several examples of the common pitfalls, then walks through exactly how to avoid those common problems.
Turn Your Affiliate Marketing Up To 11 With Local SEOGreg Gifford
Keynote presentation for Affiliate Summit West 2016, presented in Las Vegas on January 12, 2016. Learn how to take your affiliate marketing to the next level with Local SEO. Whether you have a physical storefront or not, Local SEO can help your site show up at the top of local searches, and this presentation shows you exactly how to do it. Learn how it's easier to create content and get links when you're working on a locally-oriented site.
Presented at the Kain Automotive Digital Success Workshop in Lexington, Kentucky on November 11, 2015.
Want your dealership to be an SEO champion in 2016? This presentation walks you through exactly how to optimize your dealership's online presence to push out the right relevancy signals to Google - so your dealership will dominate local search results.
Based on the recently released 2015 Local Search Ranking Factors study by Moz, the presentation explains the most important on-site and off-site signals and how they relate to local visibility - and exactly how to optimize each signal.
If you prefer to use a third party SEO vendor, the presentation also shares several tips for spotting the shady providers who won't really do much (besides take your money).
Local SEO is Serious Business - Ausome 2015Greg Gifford
Presented at the Ausome Meetup in Austin, Texas, on February 4, 2015.
Local SEO is absolutely vital for any business with a physical storefront, but most business owners don't know what it is. This presentation walks through the differences between traditional and Local SEO and provides a solid roadmap for gaining online visibility in 2015. Topics include on-site optimization, link building, citations, reviews and social media.
Local SEO - A Seriously Awesome BlueprintGreg Gifford
Presented at Brighton SEO in Brighton, UK on September 18, 2015.
Learn all about Local SEO - how it's different from traditional SEO, how it matters to your business (or your clients' businesses), and how to actually do it... This presentation walks through the most important signals that influence how websites will rank in local searches, then explains exactly how to optimize those signals.
Covered in the presentation: on site signals, link signals, off site location signals, Google My Business pages, and reviews.
For additional entertainment value, the movie theme for this presentation is comedy movies. The background of each slide is a scene from a comedy movie... The presentation includes 112 comedy movie references, including at least one movie for every year in the last 50 years - and 19 movies fro 1985, the high point in American film comedy.
Gnarly Advanced Tips for Righteous Local VisibilityGreg Gifford
Presented at Digital Dealer 21 in Las Vegas on Monday, August 8, 2016. Learn how Local SEO is different from traditional SEO, and why that's incredibly important for your dealership. The presentation explains the most important elements of Local SEO, along with specific tips for optimizing each element. Learn about content creation, link building, citation cleanup and building, Google My Business listings, and reviews. The presentation finishes with advanced tips for Local SEO dominance that I've never shared at an automotive conference before!
Presented at Confluence Conference on September 10, 2015, in Oklahoma City.
Local SEO is more difficult than traditional SEO - there are additional signals involved that most SEO agencies ignore... Learn what makes Local SEO different, which signals Google pays attention to, and exactly how to optimize those signals to help your site show up higher in local searches.
This presentation covers on-site optimization, off-site optimization, Google My Business page optimization, and reviews and reputation management.
Local SEO - Front line tips from the War RoomGreg Gifford
Presented at the Toyota Digital Learning Lab for Denver area dealers on October 21, 2015 (Back to the Future day!).
The presentation shares front line tips from the battle for top placement in local search results. Learn how Local SEO is different from traditional SEO and why it's absolutely vital for your dealership's online success.
The presentation shares exact instructions about how to optimize both on-site and off-site signals to help your dealership dominate local search results.
Local SEO - How to beat your clueless competitorsGreg Gifford
Presented on September 22, 2015 at the Internet Battle Plan 18 conference in Detroit, Michigan.
If you're an auto dealer, SEO is no longer a luxury. Dealers track the ROI on everything - but they shy away from SEO because it's complicated and expensive... BUT, organic search traffic is the #1 traffic and lead source for a dealership!
It's time to get serious about SEO - and this deck shows why you need it now, and shows you exactly how to do it.
If you use a third party SEO provider, we'll show you how to spot the shady guys who prey on auto dealers and just take their money. If you do your own SEO, we'll show you exactly which signals matter, and how to optimize those signals so your dealership will gain more local visibility.
Learn about on-site content optimization, link building, citations, Google My Business, and reviews - and how they all play together to create your dealership's online profile in Google.
And, as always, it's based on a movie theme - this time, I did comedy movies... I included 165 references to comedy movies, including at least one movie for every year in the last 50 years - AND including 19 movies from 1985, the high point of American film comedy.
SearchLove San Diego 2017 | Greg Gifford | Dr. Evil’s Guide to Utter World Do...Distilled
With the rise of mobile, everyone needs Local SEO. Using his own extensive research, Greg will discuss how Local is more necessary than ever before, and share his latest tips on local optimization and advanced tips for getting maximum visibility in local searches. He’ll also dig into Facebook Ads for local SEO ending with some of his most creative and unique ideas for better ad performance.
Don't Laugh At Local SEO - Every Dealer Needs It!AutoRevo
Presented at Digital Dealer 16 in Atlantic City, NJ on May 6, 2014.
Auto Dealers need help with SEO, and this deck is meant to help educate about the important points of Local SEO... and also how to spot shady SEO providers.
SearchLove Boston 2016 | Greg Gifford | X Marks the SpotDistilled
Finding a local business online is no longer as easy as following a simple map to the big X; local search is changing at an incredible pace, and the ranking factors are becoming more and more complicated. In this session, Greg will explain how Local Search has changed in the last year, then walk through the most important current ranking factors. He'll explain exactly how to optimize both on-site and off-site signals to help your website gain more visibility in local searches, using detailed examples.
Nigel Tufnel's Guide to Local SEO That RocksGreg Gifford
Presented at Internet Battle Plan 21 in Atlanta, GA on January 11, 2017. Learn all about Local SEO - what it is, how it works, and why it's important to the success of your dealership. Based off of the annual Local Search Ranking Factor study, this session covers the signals that matter the most for local search dominance - then explains exactly how to optimize each signal.
Dr. Evil's Guide to Utter World Domination Through Local SEO (and frickin' sh...Greg Gifford
Presented at SearchLove San Diego on February 24, 2017. Learn the latest updates in Local Search, including how you'll need to update your strategies after the Possum update from 4 months ago. Learn exactly how to optimize both on site and off site signals to help boost your local relevance, so you'll be visible in more search results. Also, learn a few awesome tips about Facebook ads and how to use them to target additional local customers.
Presented at DealerOn's regional conference series all across the US. Learn how Local SEO is different from traditional SEO, and why that's incredibly important for your dealership. The presentation explains the most important elements of Local SEO, along with specific tips for optimizing each element. Learn about content creation, link building, citation cleanup and building, Google My Business listings, and reviews. The presentation finishes with advanced tips for running Facebook ads to help boost local reach of your dealership.
McLovin's Super Bad SEO Tips for Toyota Dealers in the Portland RegionGreg Gifford
Presented at the Portland Region Toyota Digital Learning Lab on Sunday, August 7, 2016. Learn how Local SEO is different from traditional SEO, and why that's incredibly important for your dealership. The presentation explains the most important elements of Local SEO, along with specific tips for optimizing each element. Learn about content creation, link building, citation cleanup and building, Google My Business listings, and reviews. The presentation finishes with advanced tips for running Facebook ads to help boost local reach of your dealership.
Axel Foley's Guide to SEO for Car DealersGreg Gifford
Presented at the 2016 NCADA meeting in Raleigh, North Carolina, on December 13, 2016. Learn all about Local SEO - what it is, how it works, and why it's important to the success of your dealership. Based off of the annual Local Search Ranking Factor study, this session covers the signals that matter the most for local search dominance - then explains exactly how to optimize each signal.
Presented at PubCon New Orleans 2014. Local Search is more complicated than ever - especially with the huge update that hit at the end of last year. If you know what to do, and how to do it correctly, you can absolutely kill it in local search results. In fact, it's possible to own several spots in the organic results on page one.
This comedy movie-themed presentation explains how the Local Search arena has changed over the past few months, then dives in to specific tips for local optimization. Both on-site and off-site tactics are covered, and there are a few quick hits at the end for businesses that are showing up in the Local Carousel.
The presentation includes 142 movie references, all comedies - and even includes 19 comedies from 1985, arguably the greatest year for film comedy.
Presented at PubCon Las Vegas 2016. Learn how Local SEO is different from traditional SEO, and why it's important to any business with a physical location. The presentation covers the basics of Local SEO, then dives in to various signal areas with explanations of how to optimize each area. Learn about on site content, link building, citations, Google My Business, and reviews. The presentation finishes with advanced tips for local visibility.
Local SEO session presented at the Dallas Digital Summit 2014 On December 10. Learn the difference between traditional and Local SEO, how things have changed recently in Google, what signals are most important for local search success, and exactly what to do to optimize your website for local searches.
Data Science at Roche: From Exploration to Productionization - Frank BlockRising Media Ltd.
The excitement about the potential opportunities for leveraging data by means of advanced analytics is huge. But, the honeymoon between business and data science is over. Stakeholders want to see value generation from data science. At Roche Diagnostics the Data Science Lab was created. Its mission is to explore business opportunities for data science across the company and to deliver productive, algorithm based systems that create impact. In his keynote, Frank presented some examples of data science initiatives going from data exploration over predictive modelling to productionization. Some of the challenges encountered were addressed as well as the learnings.
Cost-Effective Personalisation Platform for 30M Users of Ringier Axel Springe...Rising Media Ltd.
Profit margins in the digital publishing business leave no place for flirting with expensive experiments. How to choose an appropriate approach to personalization that works well not only in theory but in the real world? How to ensure cost-efficiency & future-proofness not covered by academic research? How to respond to changing business requirements in no time? Draw from the experience of building a pragmatic, real-world personalization platform for 30M users of Ringier Axel Springer.
Uplift Modelling as a Tool for Making Causal Inferences at Shopify - Mojan HamedRising Media Ltd.
For many businesses, it is not enough to model the probability of an outcome but rather, “given a predictive model, what can we do to change the probability of this outcome?” The goal of this talk is to present how uplift modelling is used to make causal inferences that guide acquisition strategy at Shopify. Mojan will walk through a case study focused on the statistics and experimental design behind uplift modelling, in addition to the learnings gained from bringing this model to production. The python implementation of this presentation will be made available to attendees.
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Rising Media Ltd.
Customer Data Platform (CDP) systems are the newest answer to an old question: how to assemble a complete view of each customer. This session explores the reality of what CDPs can and cannot do, how CDPs differ from other systems, the types of CDP systems available, and how to find the right CDP for your purpose, especially with regard to data science projects and predictive modeling. You will come away with a clear understanding of where CDP fits into the larger data management landscape, what distinguishes CDP from older approaches to customer data management, and the state of the CDP industry in Europe.
Data Science Development Lifecycle - Everyone Talks About it, Nobody Really K...Rising Media Ltd.
Data science is rapidly becoming the primary catalyst for product innovation. However, most of the projects are stuck in the Proof-of-Concept (POC) phase. Christian and René had the chance to be part of GfK’s journey from a traditional market research company to a prescriptive data analytics provider. In order to build end-to-end data-driven products successfully, it is necessary to blend what existing frameworks like SCRUM and CRISP provide with the best practices from software engineering. You will learn about how they gradually established a data science development lifecycle that overcomes the POC-trap by considering production realities from day 1. Leveraging core concepts like KPI-driven development and micro-services they are able to successfully develop, deploy, scale and maintain data science models in production.
Creating Community at WeWork through Graph Embeddings with node2vec - Karry LuRising Media Ltd.
Embeddings have become a powerful tool for representing discrete entities as continuous vectors. Recent advances have extended the original text embedding framework to accommodate new types of data. Of particular interest is a novel algorithm called “node2vec” that learns embeddings for nodes in a network. This is an especially pertinent use case for our team, since WeWork’s member community can conveniently be expressed in graphical form. In this talk, we’ll discuss how we use “node2vec” to create rich feature representations of WeWork communities, and then build recommendation services that are powered by these trained models.
More than 10 Blue Links: Advanced-Level SERP OptimisationRising Media Ltd.
In his talk at SMX Munich 2019, Dan Petrovic highlighted one emerging aspect of Google search - no search at all! We're talking about Google Discover, a machine learning content delivery platform that provides, "queryless" results served to users based on their interests, location and user behaviour. Discover already brings enormous traffic to those who show up on the feed, but remarkably remains largely under the radar by majority of the marketing community. Only days after Dan's presentation, Google started rolling out Discover performance report in Search Console.
Find out more: https://dejanseo.com.au/discover/
How to Get Great Results Across Every Marketing ChannelRising Media Ltd.
By now, most companies are doing Google & Facebook marketing (both paid and organic)-yet 99% of these marketing efforts end up going nowhere. This session will explore data that explains why the vast majority of internet marketing efforts fail. And now? Larry will provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond.
● 99% of marketing efforts end up going nowhere
● Beat the Facebook & Google algorithms in 2018 and beyond
● Unusual, repeatable workflow
The Scout24 Data Landscape Manifesto: Building an Opinionated Data PlatformRising Media Ltd.
The Scout24 Data Landscape Manifesto is the formalization of our opinions on how a successful data-driven company should approach data. In a truly data-driven company, no manager, no salesperson, no engineer and no data scientist can do their job properly without easy access to large amounts of high-quality data. It is Sean's mandate to create a platform that encourages the production of high-quality data and enables engagement with data by all employees. He and his team are opinionated about how all producers and consumers of data need to be active participants in the data platform, to make data-driven decisions and to be responsible for the data they produce. And he built the data platform with 'nudges' that reward data usage that matches his vision for a data-driven company. In this talk, Sean will present the Scout24 Data Landscape Manifesto and will show how the strong opinions it contains enabled him to successfully migrate from a classic centralized data warehouse to a decentralized, scalable, cloud-based data platform at AutoScout24 and ImmobilienScout24 that is core to their analytics and machine learning activities.
Prescriptive ohne Predictive: Regression ist noch nicht tot! ROMI bei UnitymediaRising Media Ltd.
Wo investieren wir die nächsten 100.000 €? Wenn wir das Marketingbudget in diesem Monat kürzen, was werden die Auswirkungen auf unsere Sales-Aktivitäten sein und für wie lange? Welche Botschaften sollen wir in unseren TV-Spots platzieren, welche im Bereich Out-of-Home? Wie wirkt sich das Fernsehen auf unseren Kanal-Mix aus und wann und wo lohnt sich die Investition am meisten?
Das sind die Fragen, die sich Unitymedia gestellt hat. Das Advanced Analytics-Team hat einen Baukasten aus fortgeschrittenen Regressionsmodellen entwickelt, um solche Fragen beantworten zu können, eine Diskussionsgrundlage zu bieten wie Marketing-Mittel optimal zu reallokieren sind und damit langfristig die Marktbearbeitung zu optimieren.
Die Case Study des Projekts erklärt die Modellierung und den Projektansatz, warum Predictive Analytics hier nicht funktionieren würde und wie wir uns darauf konzentriert haben präskriptiv zu handeln (und das nicht nur im Hinblick auf die Modellierung).
Reinforcement Learning - Learning from Experience like a HumanRising Media Ltd.
Reinforcement learning is in addition to (un)-supervised learning a major machine learning technology, which has a huge potential in a broad field of applications like robotics, autonomous driving, gaming and general control. This talk describes the major concepts, algorithms and software environments of it and gives a detailed overview of its capabilities. It addresses people with a reasonable background of other AI/ML technologies and therefore requires a good technical background.
Mindful Analytics - Wie Achtsamkeit uns noch besser machtRising Media Ltd.
Digitalisierung und Achtsamkeit sind zwei Trends, die unsere Gesellschaft und unsere Unternehmen beeinflussen. Im Rahmen der Digitalisierung und insbesondere mit der zunehmenden Nutzung von Daten, erzielen wir seit vielen Jahren große Fortschritte. Der Achtsamkeitstrend hingegen ist in den Unternehmen heute noch kaum spürbar. Dabei gibt es mittlerweile zahlreiche empirische Belege für die positiven Effekte eines achtsamen Arbeitsalltags und es wird Zeit, auch diesen Hebel zur Optimierung unseres digitalisierten Geschäfts zu nutzen.
In dem Vortrag werden grundlegende Konzepte der Achtsamkeit und Möglichkeiten zu deren Integration in den Arbeitsalltag gezeigt. Im Detail wird das Achtsamkeitsprinzip des „Nicht Bewertens“ mit Blick auf „Predictive Analytics“ analysiert. Außerdem werden die positiven Wirkungen der Achtsamkeit auf unsere täglichen und ganz praktischen Probleme der zunehmend datengetriebene Unternehmenskultur aufgezeigt.
Organizations across the globe ramp up Data Science teams and invest tremendous amounts in ambitious development initiatives. Hardly any CEO left who is not into developing a data driven organization or – even better – activating AI to become a true disruptor. Despite the highly motivated key stakeholders and rapidly growing data assets, many Data Science projects ultimately go wrong. Some of them produce impressive prototypes or MVPs and yet, fail to generate real impact. Data Science development with impact and at scale needs to address the differences between pure software development and development with analytical focus and high invention risk.
Predictive Analytics World for Business Deutschland 2018Rising Media Ltd.
Die Predictive Analytics World for Business ist die führende anbieter-unabhängige Fachkonferenz für anwendungsorientierte Predictive Analytics. Anwender, Entscheider und Experten von Predictive Analytics treffen sich am 13 bis 14. November in Berlin, um sich über die neuesten Erkenntnisse und Fortschritte zu informieren, sich untereinander fachlich und persönlich auszutauschen und sich von den Erfolgen inspirieren zu lassen.
Predictive Analytics World for Business Germany 2018Rising Media Ltd.
Predictive Analytics World for Business is the leading provider of independent specialized conferences in applied predictive analytics. Users, decision makers and experts in predictive analytics will meet in Berlin in order to discover the latest findings and progress, to exchange among specialists and in person and to be inspired by the success stories.
The Centrality of a Detailed Understanding of your AudienceRising Media Ltd.
For media organizations an understanding of one's audience is key to delivering optimal content. The path to this understanding often runs through logged behavioral data, but can we leverage methods from the world of polling to generate additional insights?
Der steinige Weg zum automatisierten Data Science Produkt – Empfehlungen und ...Rising Media Ltd.
„Irgendwie müsste es doch möglich sein, unsere Marketing-Entscheidungen automatisiert und datengestützt zu optimieren. Bauchgefühl ist ja gut, aber auf Dauer? Wir haben da doch diesen Riesenberg an Daten. Nein, eigentlich sind es ganz viele Berge. Und eine Idee habe ich auch – lass uns unsere Preissetzung optimieren! Oder doch die Vertriebstätigkeiten?“
In unserer Deep-Dive Session zeigen wir im Detail, wie wir von einem unklaren „Ideenwust“ und einem bestenfalls rudimentären Verständnis von Datenerfordernissen und –realitäten schrittweise zu einer komplett datengetriebenen Software zur Optimierung von Marketing-Aktivitäten kommen. Interaktive Elemente machen den kompletten Prozess erlebbar – von der Priorisierung der Use Cases über die Erstellung erster Design Scribbles in Design Studio Workshops bis hin zur agilen Entwicklung der webbasierten Softwarelösung. Ein besonderes Augenmerk wird dabei auf der Herausforderung liegen, komplexe Data Science Modelle im agilen Setup – welches auf stetige Software-Inkremente abzielt – zu entwickeln. Konkrete Praxisbeispiele ziehen wir aus unseren noch laufenden Entwicklungen von Data Science Webapplikationen zur Retail Store Optimierung, Promotion-Optimierung und zur Produkt-Launch-Optimierung.
The “Big Data” and “Data Science” rhetoric of recent years seems to focus mostly on collecting, storing and analysing existing data. Data which many seem to think they have “too much of” already. However, the greatest discoveries in both science and business rarely come from analysing things that are already there. True innovation starts with asking Big Questions. Only then does it become apparent which data is needed to find the answers we seek.
In this session, we relive the true story of an epic voyage in search of data. A quest for knowledge that will take us around the globe and into the solar system. Along the way, we attempt to transmute lead into gold, use machine learning to optimise email marketing campaigns, experiment with sauerkraut, investigate a novel “Data Scientific” method for sentiment analysis, and discover a new continent.
This ancient adventure brings new perspectives on the Big Data and Data Science challenges we face today. Come and see how learning from the past can help you solve the problems of the future.
Seit Mitte 2014 hat David fast 100.000 Artikel von Spiegel Online systematisch gespeichert.
Zum einen gelingt dadurch Reverse Engineering von Spiegel Online: Der Datensatz wird auseinander genommen und Spiegel Online aus vielen völlig neuen Blickwinkeln betrachtet. Das Ganze wird bunt, unterhaltsam und anschaulich, so dass sowohl Techies als auch Nicht-Techies profitieren. Warum sind manche Artikel lang, manche kurz? Kann man Artikeln ansehen, ob die Redakteure wirklich dahinter stehen oder nicht? Welche Redakteure sind enger miteinander verbandelt als andere? Welche Inhalte hält der Spiegel selbst für politisch inkorrekt?
Zum anderen gibt David zum Konferenzabschluss einen Überblick darüber, was Data Science für ihn bedeutet und über die gesellschaftlichen Implikationen, die sich aus dem Hype ergeben - zum Nachdenken und meditieren. Nicht nur die Vorgehensweise, sondern auch die Möglichkeiten und gesellschaftlichen Gefahren der Datensammelwut und Auswerterei werden betrachtet und das anhand bunter Grafiken anstatt von Formeln.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.