The document discusses 6 ideas for data innovation proposed by Craig Milroy, Chief Data Architect. The ideas are: 1) Establishing key leadership roles like Chief Data Officer, Chief Digital Officer, and Chief Analytics Officer to drive an organization's transformation to a data-centric model. 2) Leveraging new sources of customer data from online activities. 3) Shifting from data silos to a customer-centric view of data. 4) Performing customer-centric data analysis. 5) Adapting to real-time analysis and engagement. 6) Enhancing customer engagement by understanding customers before they interact with the organization.