People have limited time to make purchasing decisions, so they often rely on brands they trust. Brands build trust over time through consistent labeling and packaging design that creates an emotional experience and perception of value for customers. This branding strategy can then be extended to retail store design to further immerse customers in the brand experience.

1. Andi S. Boediman
Digital Studio

2. People have too many choices
and too little time

3. Most offerings have
similar quality and features

5. We tend to base our
buying choices on trust

6. Label started as a
symbol of reliability and trust

8. Brands are created through
labeling commodity products.

13. It is then creating
the perception of value

17. It becomes the trigger of an
emotional experiences

18. Chocki-Choki
Packaging Design
(PT Mayora Indah)

21. In-Home Activation Wall’s
2 in 1
Chocolate & Vanilla
2 in 1
Strawberry & Chocolate
3 in 1
Chocolate, Vanilla & Strawberry

22. Clarity Wall’s
Chocolate Heaven Honey Caramel
Strawberry

23. And can be translated
into bigger ambience &
environment

24. Wall’s Branding
Island Cabinet Matahari

25. And to remind this message…

28. Andi S. Boediman
Creative entrepreneur
Chief Innovation Consultant