This document discusses millennials' consumer behavior and how digital strategies and tools can be applied. It notes that millennials want products and services to be better, faster, cheaper and emphasizes the importance of a two-way conversation on social media. It also provides examples of how to analyze consumer data and trends using tools like Google Analytics, Instagram Analytics, Facebook Analytics, Google Trends and word clouds to understand key topics of discussion and inform strategies. The focus is on understanding millennial consumers in the digital era through data-driven insights.
smart Nation initiative was launched by Prime Minister Lee Hsien Loong on 24 November 2014. The aim is to build a “nation where people live meaningful and fulfilled lives, enabled seamlessly by technology, o ering exciting opportunities for all.”1 It is an environment where, in our daily living, networks of sensors and smart devices enable us to live sustainably and comfortably; in our communities, technology will enable more people to connect to one another more easily and intensely; and in our future, we can create possibilities for ourselves beyond what we imagined possible.
This conference explored technological innovation across the financial services sector, from developments in leading tier 1 institutions to the disruptive innovators within the start-up community that are reshaping the FS market. The agenda also contextualised the impact of key technology trends such as: Cloud, Mobile, Big Data and Block Chain technology.
Indonesian Tech Ecosystem Report - Bits by BricksRama Manusama
Bits x Bricks is MDI Ventures' initial publication on Indonesia's tech startup and corporate innovation ecosystem
- Industry landscape and profile, including the latest investment and M&A activities.
- Corporate perspectives on leading the role to unlock the ecosystem's potential to the next level.
- Case studies on partnerships between startups and corporates in delivering business impact.
What if we could hardcode economics into the fabric of The Web to literally change the rules of the game to the benefit of citizens?
Creating systems that are enhancing not extractive.
smart Nation initiative was launched by Prime Minister Lee Hsien Loong on 24 November 2014. The aim is to build a “nation where people live meaningful and fulfilled lives, enabled seamlessly by technology, o ering exciting opportunities for all.”1 It is an environment where, in our daily living, networks of sensors and smart devices enable us to live sustainably and comfortably; in our communities, technology will enable more people to connect to one another more easily and intensely; and in our future, we can create possibilities for ourselves beyond what we imagined possible.
This conference explored technological innovation across the financial services sector, from developments in leading tier 1 institutions to the disruptive innovators within the start-up community that are reshaping the FS market. The agenda also contextualised the impact of key technology trends such as: Cloud, Mobile, Big Data and Block Chain technology.
Indonesian Tech Ecosystem Report - Bits by BricksRama Manusama
Bits x Bricks is MDI Ventures' initial publication on Indonesia's tech startup and corporate innovation ecosystem
- Industry landscape and profile, including the latest investment and M&A activities.
- Corporate perspectives on leading the role to unlock the ecosystem's potential to the next level.
- Case studies on partnerships between startups and corporates in delivering business impact.
What if we could hardcode economics into the fabric of The Web to literally change the rules of the game to the benefit of citizens?
Creating systems that are enhancing not extractive.
Building your future in High Tech - City of Toronto's Engineering Career Foru...Marc Lijour, OCT, BSc, MBA
An overview of economic and job market trends in the high tech sector. Looking at the Internet of Things (or Internet of Everything), we discussed how that affects the way we live and the way we work. We discussed data from ICTC and Ryerson to understand labour market trends, and we share tips to build a rewarding career.
Johannes Bauer, Director of the Quello Center at Michigan State University, covers various aspects of the digital economy including opportunities and challenges, technological and economic drivers, value creation in the digital economy, harnessing benefits and minimizing risks, and measuring the digital economy.
Building a digital enterprise – some practitoner views M.Skilton may 2015 v2Mark Skilton
The session discusses current digital maturity readiness, followed by three examples of digital business models and concludes with an exploration of next generation spatial-temporal transformational thinking for digital ecosystem design.
• “Digital barometer” showing the leadership, cultural and organizational challenges facing businesses and practitioners as they grapple with the “digital economy” paradigm shift.
• Examples of a Digital Business Model and its ramifications for the marketplace and the wider technological, economic and social ecosystem. - Hilton International, Coca Cola Enterprise, MasterCard
• Some concluding remarks will explore the challenges and opportunities that practitioners are looking for answers and direction for best practices in digital business.
IRIS World 2018 - Keynote 2 - Thrive in the Digital EconomyIRIS
In these slides from IRIS World 2018, Steve Cox, Chief Evangelist at IRIS Accountancy, expands on the IRIS product strategy and describes how the technologies of tomorrow are being embraced in the IRIS accountancy eco-system.
Tencent: Business & Product Development Timeline (1998 - 2015)Dario de Wet
A contextual timeline representation of Tencent's business & product development evolution from origination (1998) to becoming the most valuable company in Asia (2015).
On-switch: Applied Lessons on Moving up the Digital Maturity CurveCognizant
What separates digital beginners from leaders? No matter what your starting point is, our recent research sheds light on where and how much to invest, and the ROI and performance gains to expect.
Building your future in High Tech - City of Toronto's Engineering Career Foru...Marc Lijour, OCT, BSc, MBA
An overview of economic and job market trends in the high tech sector. Looking at the Internet of Things (or Internet of Everything), we discussed how that affects the way we live and the way we work. We discussed data from ICTC and Ryerson to understand labour market trends, and we share tips to build a rewarding career.
Johannes Bauer, Director of the Quello Center at Michigan State University, covers various aspects of the digital economy including opportunities and challenges, technological and economic drivers, value creation in the digital economy, harnessing benefits and minimizing risks, and measuring the digital economy.
Building a digital enterprise – some practitoner views M.Skilton may 2015 v2Mark Skilton
The session discusses current digital maturity readiness, followed by three examples of digital business models and concludes with an exploration of next generation spatial-temporal transformational thinking for digital ecosystem design.
• “Digital barometer” showing the leadership, cultural and organizational challenges facing businesses and practitioners as they grapple with the “digital economy” paradigm shift.
• Examples of a Digital Business Model and its ramifications for the marketplace and the wider technological, economic and social ecosystem. - Hilton International, Coca Cola Enterprise, MasterCard
• Some concluding remarks will explore the challenges and opportunities that practitioners are looking for answers and direction for best practices in digital business.
IRIS World 2018 - Keynote 2 - Thrive in the Digital EconomyIRIS
In these slides from IRIS World 2018, Steve Cox, Chief Evangelist at IRIS Accountancy, expands on the IRIS product strategy and describes how the technologies of tomorrow are being embraced in the IRIS accountancy eco-system.
Tencent: Business & Product Development Timeline (1998 - 2015)Dario de Wet
A contextual timeline representation of Tencent's business & product development evolution from origination (1998) to becoming the most valuable company in Asia (2015).
On-switch: Applied Lessons on Moving up the Digital Maturity CurveCognizant
What separates digital beginners from leaders? No matter what your starting point is, our recent research sheds light on where and how much to invest, and the ROI and performance gains to expect.
G20 “Digital Economy” Task Force Meeting - Andrew Wyckoffinnovationoecd
The OECD Background Report: “Key Issues for the Digital Transformation in the G20”. G20 “Digital Economy”
Task Force Meeting, 13 January 2017, Berlin, Germany
The 10 accelerators of broadband growth for digital indiaMerry D'souza
Entrepreneurship is going to cover major era in broadband services who help to make the growth of digital India and hence Insights Success firm found the top 10 business accelerators that are responsible for cover digital India in broadband services.
OECD Digital Economy Outlook 2017: Setting the foundations for the digital tr...innovationoecd
The Digital Economy Outlook 2017 shows how Internet infrastructure and usage varies across countries and firms in the OECD area. It looks at policy implications of the digital transformation as well as a wide array of trends. Report available at http://oe.cd/deo2017 - See also the OECD Going Digital project: www.oecd.org/going-digital
Delivered Key Note Address in National Seminar on
"Digital India: Use of Technology For Transforming Society" organized at Gaya College, Gaya on 28th & 29th January, 2017.
Gaya college-gaya-28-29.01.2017-presentation
Paradigm Shift in
Computing Technology, ICT & its Applications: Technical, Social, Economic and Environmental Perspective
Loh Siew Meng presented a comparative study of ICT planning and development in Singapore and Nigeria to an audience at the prestigious Ahmadu Bello University, Zaria.
This presentation covers some of the main aspects of the current smart city discussions: definitions, market drivers, analyses and trends as well as best practice examples of what the concept of smart city means in practice. It examines the importance of using data and software to improve and optimise infrastructure (including lighting) performance. It also gives an overview of barriers and obstacles to smart city deployment, and offer some resources and links for further reading.
Talk by David Gillingham, GE Lighting
Similar to Millennial and digital consumer behavior (20)
How to Improve as esport players by Aegis Esports Indonesia. Interviews with hundred of esports players conclude 6 ways on how to improve as esports players.
Digital Marketing and Growth Hacking Best Practices in TelkomFaza Faikar Cordova
As an employee of Telkom I deliver the talk on Perbanas college students.
My talk is mainly about digital marketing and growth hacking concept. I also provides best practice on what we've done and experimented along the way
Exploring gamification perspective within the business in indonesiaFaza Faikar Cordova
A comprehensive research on literature, case studies, and primary data (interviews) of gamification, especially in the context of business in Indonesia
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
1. Millennials consumer
behavior
And how to Apply digital strategy and tools
Faza Faikar Cordova - 2019 - @fazafc @aegis.gg
Aka … understanding the change, adapt faster through growth hacking
3. World’s 15th largest country
Total area 1,919,440 km2
World's 16th among G20
members
34 Provinces and 514 Districts
Internet users 132,7 mio
Penetration 50%
Active SocMed users 130 mio
Penetration 49%
Mobile users 177,9 mio
Penetration 67%
Mobile Social users 120 mio
Penetration 45%
World's 4th most populous
country>266Mio population
Source: wearesocial.org(2018), Indonesia DigitalLandscape (2018)
Indonesia Key Digital Stats
4. Telkom Digital Ecosystem
BUSINESS
E-LOGISTIC
E-COMMERCE
E-PAYMENT
E-PROCUREMENT
E-PAYMENT
B2B B2B2C/B2C
CONSUMER
DEVELOPMENT OF TECH TALENTINFRASTRUCTURE
INDONESIA DIGITAL
NETWORK (IDN)
BUSINESS E-HEALTH
Digital Goods
Services Physical Goods
Logistic
Partners
Digital Goods
Services Physical Goods
Logistic
Partners
E-GOVT
E-LOGISTIC
E-BOOK
E-TOURISM
• TECH ADOPTION
• ICT SKILL
• OPEN DATA RIGHT
• E-GOV SERVICE
• TECH ADOPTION
• ICT SKILL
• OPEN DATA RIGHT
DIGITALISASI
PERTANIAN
BUSINESS & REGULATORY ENVIRONMENT
(VC, TX/LEGAL, INVESTMENT, DATA RIGHT, INTERNATIONAL ACCES, eGOV)
ENDUSERS
ENDUSERS
2
3
1
4
4
E-
EDUCATION E-
EDUCATION
5. Indonesia Digital Network
Indonesia Digital Convergence
Data Center
Digital
Platform
Data Center: 102,2 ribu m2
Domestic: 52,2 ribu m2
International: 50 ribu m2
1. Big Data & Analytics
2. API Factory
3. Internet of Things
Indonesia Digital Ring
Panjang 160,7 ribu km (4x
keliling bumi) dan menjangkau
456 Kabupaten/Kota (90%),
termasuk koneksi ke luar negeri
Fiber Optic
Backbone
Network
Telkom-2
(24 TPE)
Telkom-3S
(49 TPE)Satellite
Telkom-1
(36 TPE)
Merah Putih
(60 TPE)
Indonesia Digital Access
Mobile
Network
183 ribu BTS
99% populasi
Fiber Optic
Access
Network
FTTH Homepassed
22,1 juta
4,7 juta
LIS Indihome
Indonesia
WiFi
376 ribu
AP
SATELIT MERAH PUTIH
Satelit komunikasi geostasioner
yang orbitnya berlokasi di 1080 bujur
timur memiliki kapasitas 60
transponder dengan jangkauan
sebagai berikut:
▪ 24 C-band Southeast Asia
▪ 12 Ext-C band Southeast Asia
▪ 24 C-band South Asia
Join Innovation
5G
Telkom-2
(1570BT)
Telkom-3S
(1180BT)
Telkom Merah
Putih
(1080BT)
Merah Putih
(60 TPE)
7. Business Environment Enabler
END USERS
TELKOM
ENVIRONMENT
Access to customer
Access to
enterprises &
International
Digital Enabler Network coverage Investment capital
Large base of
corporates & SMEs
and 8 international
footprint
Dedicated
investment for
digital(Big Data)
IoT
Individuals SMBs Governments Enterprise
s