The Tipping Point Book Review
•Download as PPTX, PDF•
1 like•532 views
This is a presentation regarding the main point of Malcolm Gladwell's book, "The Tipping Point." I added a little Halloween flair since we presented a few days before the candy-laden holiday. Title page created by me in Adobe Photoshop CS6. I'm the zombie in the middle up top.
Report
Share
Report
Share
Recommended
オンライン2オフライン特集
This document discusses various social media marketing campaigns conducted by companies between 2005-2015. It categorizes the campaigns as focusing on social-only, local-only, or a mix of social and local. The campaigns span industries like retail, automotive, music and more. Metrics like reach and engagement are provided for some examples. The document appears to be analyzing trends in location-based and socially driven promotional campaigns over a 10 year period.
Morricone's Bubble
A presentation on Enio Morricone, the rise of the spaghetti western, and the curse of serial entrepeneurship.
A Gov 2.0 Postcard from Headshift, London
This document is a Gov 2.0 presentation from Headshift in London that discusses using social media and collaboration in government. It references a speech from an Australian Senator about no longer living in a world of filing cabinets. It also promotes the book "The Collaborative State" and encourages designing government for collaboration. It provides contact information for Headshift and acknowledges images and inspiration used in the presentation.
Pitching power
Blink tends to win its pitches for creative campaigns and online strategies. We came to a set of best practices and formed these into a set of rules which we follow. Everytime. We want to share some of our secrets with you. Just ad genius people, a creative spirit (and to utmost secret rules).
Er is een reden waarom Blink pitches wint. We hebben namelijk onze eigen regels en door de practices te verzamelen. Alle sexy voorbeelden (en 2 regels) delen we natuurlijk niet. Dat zijn tenslotte onze gouden eieren. Maar, ben je uitgenodigd om te pitchen dan is dit een best handig spiekblaadje. Vooral als je tegen Blink mag pitchen &;-)
The world is flat
The document discusses five concepts from the book "The World is Flat" and the role of communication in implementing them: outsourcing, offshoring, workflow software, supply chaining, and uploading. For each concept, it describes what the concept is and provides examples of how effective communication can help with implementing changes required by the concept, such as communicating with employees about outsourcing and using various technologies for communication.
Tipping point by dr. roel tolentino
Roel S. Tolentino is a general surgery professor who specializes in surgical oncology. The document summarizes key points from Malcolm Gladwell's book "The Tipping Point" including:
- Epidemics can start from small changes due to a tipping point being reached
- Social epidemics are driven by connectors, mavens, and salesmen who spread ideas
- For an idea to spread widely it needs stickiness, like how Sesame Street used techniques to engage children
- Context plays a role as groups can influence social norms and magnify the spread of an idea.
The World is Flat
The document summarizes Thomas Friedman's book "The World Is Flat" which discusses how globalization in the early 21st century has leveled the global playing field for business. It identifies 10 "flatteners" such as outsourcing, offshoring, supply chaining, and digital technologies that have driven global integration. Friedman believes these forces created a new platform for global collaboration. The book also discusses remedies for American workers to adapt their skills and for the government to make job switching easier to compete in the new flat world.
[Book];[The world is flat]
The document discusses the concept of globalization and how it has evolved over time. It describes three phases of globalization: Globalization 1.0 where countries were the main players, Globalization 2.0 defined by the rise of multinational companies, and Globalization 3.0 which is characterized by empowered individuals. It also outlines 10 forces that have flattened the world and accelerated globalization, such as falling telecom costs, outsourcing, and workflow software. The forces have converged to create new business platforms and opportunities for emerging countries.
Recommended
オンライン2オフライン特集
This document discusses various social media marketing campaigns conducted by companies between 2005-2015. It categorizes the campaigns as focusing on social-only, local-only, or a mix of social and local. The campaigns span industries like retail, automotive, music and more. Metrics like reach and engagement are provided for some examples. The document appears to be analyzing trends in location-based and socially driven promotional campaigns over a 10 year period.
Morricone's Bubble
A presentation on Enio Morricone, the rise of the spaghetti western, and the curse of serial entrepeneurship.
A Gov 2.0 Postcard from Headshift, London
This document is a Gov 2.0 presentation from Headshift in London that discusses using social media and collaboration in government. It references a speech from an Australian Senator about no longer living in a world of filing cabinets. It also promotes the book "The Collaborative State" and encourages designing government for collaboration. It provides contact information for Headshift and acknowledges images and inspiration used in the presentation.
Pitching power
Blink tends to win its pitches for creative campaigns and online strategies. We came to a set of best practices and formed these into a set of rules which we follow. Everytime. We want to share some of our secrets with you. Just ad genius people, a creative spirit (and to utmost secret rules).
Er is een reden waarom Blink pitches wint. We hebben namelijk onze eigen regels en door de practices te verzamelen. Alle sexy voorbeelden (en 2 regels) delen we natuurlijk niet. Dat zijn tenslotte onze gouden eieren. Maar, ben je uitgenodigd om te pitchen dan is dit een best handig spiekblaadje. Vooral als je tegen Blink mag pitchen &;-)
The world is flat
The document discusses five concepts from the book "The World is Flat" and the role of communication in implementing them: outsourcing, offshoring, workflow software, supply chaining, and uploading. For each concept, it describes what the concept is and provides examples of how effective communication can help with implementing changes required by the concept, such as communicating with employees about outsourcing and using various technologies for communication.
Tipping point by dr. roel tolentino
Roel S. Tolentino is a general surgery professor who specializes in surgical oncology. The document summarizes key points from Malcolm Gladwell's book "The Tipping Point" including:
- Epidemics can start from small changes due to a tipping point being reached
- Social epidemics are driven by connectors, mavens, and salesmen who spread ideas
- For an idea to spread widely it needs stickiness, like how Sesame Street used techniques to engage children
- Context plays a role as groups can influence social norms and magnify the spread of an idea.
The World is Flat
The document summarizes Thomas Friedman's book "The World Is Flat" which discusses how globalization in the early 21st century has leveled the global playing field for business. It identifies 10 "flatteners" such as outsourcing, offshoring, supply chaining, and digital technologies that have driven global integration. Friedman believes these forces created a new platform for global collaboration. The book also discusses remedies for American workers to adapt their skills and for the government to make job switching easier to compete in the new flat world.
[Book];[The world is flat]
The document discusses the concept of globalization and how it has evolved over time. It describes three phases of globalization: Globalization 1.0 where countries were the main players, Globalization 2.0 defined by the rise of multinational companies, and Globalization 3.0 which is characterized by empowered individuals. It also outlines 10 forces that have flattened the world and accelerated globalization, such as falling telecom costs, outsourcing, and workflow software. The forces have converged to create new business platforms and opportunities for emerging countries.
Design Matters
This document discusses the importance of usability and aesthetics in design. It summarizes Donald Norman's view that usability need not conflict with aesthetics, and that designers must find a harmony between the two. The document then provides examples of design principles from Norman's book "The Design of Everyday Things", such as visibility, affordances, mapping, constraints, and feedback. It emphasizes that good design should follow these principles to ensure intuitive use, rather than violating them for aesthetic reasons. The document concludes by outlining iterative and user-centered design processes that focus on learning through creation and reworking.
My favorite "Tipping Point" quotes
This document summarizes key quotes and concepts from Malcolm Gladwell's book "The Tipping Point". It discusses the tipping point phenomenon where everything can change all at once due to small changes. It also covers topics like the strength of weak ties, how ideas can tip by changing context or presentation, and how behaviors can spread through communities like broken windows or fashion trends.
Indonesia 2.0 – Mobile & Internet Adoption in Indonesia
This document discusses mobile and internet adoption in Indonesia. It outlines the typical adoption lifecycle, from innovators to early adopters to the early majority and late majority. For mobile, over 50% of Indonesians have adopted mobile phones, while internet adoption lags behind at around 30%. Key to further adoption is developing affordable and useful content like mobile banking, entertainment and information services. Mobile advertising is growing but consumer goods brands have yet to fully utilize it. eCommerce adoption remains low due to lack of trusted payment solutions. Case studies on iMode in Japan and cash-based e-payment systems in developing markets provide lessons for Indonesia.
Creative Camp 2014 - Handout Pitching Do's don'ts
Pitching Do's don'ts: pratical tipps to pitch your business idea in front of investor
Document owner: Peggy Stinson
7 habits-of-highly-effective-teens
The document discusses skills and principles to help teens make effective choices, including the 7 Habits of Highly Effective Teens. It describes the habits of being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand then to be understood, synergizing, and sharpening the saw. Teens are encouraged to take responsibility for their choices and life, prioritize actions, communicate to solve problems, work as a team, and continuously improve themselves. The document provides tools to help teens navigate life's decisions and make choices based on principles rather than reactions.
Monetizing indonesia internet & Mobile
Mobile is the dominant technology platform in Indonesia, with over 150 million mobile subscribers compared to only 30 million internet users. This represents a major opportunity to monetize the Indonesian mobile and internet markets. Key strategies include bundling value-added digital content and services with mobile carriers and handset makers for quick wins. Long term, digital advertising and the growth of e-commerce/e-payments will provide larger monetization opportunities. Case studies of companies like Plasa demonstrate how to reach broader audiences through internet/mobile and offer both digital and physical products. The takeaway is to pursue both quick bundling deals as well as long term branding and monetization models like advertising and e-commerce.
Lessons From The Tipping Point
USeful extracts from the amazing book 'The tipping Point'.
If you are starting a new venture, you will love this.
Please give me feedback at nsnarang@gmail.com
Habit 4 think win win
The document outlines the 7 Habits of Highly Effective Teens which are principles to help teens make better choices. The habits teach teens to be proactive, have goals and priorities, seek mutual understanding with others, continuously improve themselves, and make decisions based on principles rather than reactions. Following the habits can result in teens being more engaged, responsible, confident, and able to work with others to solve problems and achieve more.
Seven habits-presentation
The document provides an overview of the 7 Habits of Highly Effective Teens. It discusses what habits are and how they are formed. It then describes each of the 7 habits in detail: 1) Be Proactive, 2) Begin with the End in Mind, 3) Put First Things First, 4) Think Win-Win, 5) Seek First to Understand, Then to Be Understood, 6) Synergize, and 7) Sharpen the Saw. Exercises and examples are provided for applying each habit to improve effectiveness and relationships. The habits teach skills like time management, goal-setting, communication, teamwork and continual self-improvement.
Who Am I ?
A Short Journey to Discover Yourself .Talk to yourself and find your life purpose in order to achieve real happiness.Find your Life Purpose-Discover Yourself (A Short Motivational Slideshow to Discover Yourself )
Creative Industry Trend 2009
The creative industry in Indonesia generates $8.7 billion annually and employs over 4.5 million workers, making it one of the largest in Southeast Asia. Distribution through retail chains, cinemas, internet cafes, and telcos is critical to success due to Indonesia's geography spanning over 17,500 islands. Major segments include music, comics, film, television, games, and advertising. The mobile industry has seen especially strong growth with over 120 million users and the rise of services like ringback tones. Meanwhile, the education system is building talent through dozens of design and technology schools nationwide.
7 habits final presentation
The document summarizes the 7 Habits of Highly Effective Teens which are: 1) Be Proactive, 2) Begin with the End in Mind, 3) Put First Things First, 4) Think Win-Win, 5) Seek First to Understand Then to Be Understood, 6) Synergize, and 7) Sharpen the Saw. For each habit, there is a scenario describing a situation and two choices that represent applying the habit effectively or ineffectively. The document encourages adopting behaviors aligned with the effective choices to achieve goals and work well with others.
The tipping point @ax tantawy 2011
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
The World is Flat by Thomas Friedman
The document discusses Thomas Friedman's book "The World is Flat" which analyzes the history of globalization. It describes globalization occurring in three eras, with the third era from 2000 to present being defined by connectivity and software enabling more individuals to collaborate globally. This flattens the world by shrinking it and allowing more diverse people to plug in and compete internationally. Two major flattening forces are described - the fall of the Berlin Wall in 1989 which led to the rise of personal computers and the internet's launch in 1995, which together created a "Flat World Platform" enabling people anywhere to work together digitally.
The World Is Flat
The document summarizes Thomas Friedman's book "The World is Flat" which discusses three phases of globalization and ten factors that have flattened the global economic playing field. Globalization 1.0 from 1492-1800 shrank the world from large to medium as countries globalized. Globalization 2.0 from 1800-2000 shrank the world from medium to small as companies globalized. Globalization 3.0 from 2000 onward shrank the world from small to tiny as individuals can collaborate and compete globally through technologies like the internet.
Engage 9 Blocks Business Model case study
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
Game Landscape & The Future
Game has exceed movie box office. Looking into the game industry and its potential growth by learning from US and Japan, from casual games to mobile.
5 Ways to Find Your Life Purpose
Find out what You Were Meant to Do? Have you ever taken a break between your busy schedule to think about that one burning question that seems to always be sitting at the back of your head?
Write An Essay On My Best Friend Essay Writing English - YouTube
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the paper. It emphasizes that original, high-quality content is guaranteed or a full refund will be provided.
Engineer Girl Essay Competition
The essay evaluates the design chosen for a wild rice processing machine project. Metrics like quality, efficiency, cost, and safety were used to critically analyze and compare different design options. The chosen design was determined to best achieve the project goals of processing wild rice based on its superior performance across the key metrics.
Sample Of An Argumentative Essay For Middle School
The document provides instructions for creating an account and submitting a paper writing request on the website HelpWriting.net, describing the 4 step process of registering an account, submitting a request form with instructions and sources, choosing a writer based on their bid, and then reviewing and authorizing payment for the completed paper once revisions are completed. It explains that the website utilizes a bidding system from writers and allows for unlimited revisions to ensure customer satisfaction.
The Fundamentals of Market Share | Kyle Findlay
This presentation outlines how market share forms from a network perspective.
It is based on an oldish paper I wrote for the 2009 Southern African Marketing Research Association (SAMRA) Conference. It subsequently won the WPP Atticus "Research in Practice" award.
Please drop me an e-mail if you have any questions, comments or would like a copy of the deck.
Note that the SlideShare conversion process has corrupted some of the slides (e.g. slides 20, 26)
More Related Content
Viewers also liked
Design Matters
This document discusses the importance of usability and aesthetics in design. It summarizes Donald Norman's view that usability need not conflict with aesthetics, and that designers must find a harmony between the two. The document then provides examples of design principles from Norman's book "The Design of Everyday Things", such as visibility, affordances, mapping, constraints, and feedback. It emphasizes that good design should follow these principles to ensure intuitive use, rather than violating them for aesthetic reasons. The document concludes by outlining iterative and user-centered design processes that focus on learning through creation and reworking.
My favorite "Tipping Point" quotes
This document summarizes key quotes and concepts from Malcolm Gladwell's book "The Tipping Point". It discusses the tipping point phenomenon where everything can change all at once due to small changes. It also covers topics like the strength of weak ties, how ideas can tip by changing context or presentation, and how behaviors can spread through communities like broken windows or fashion trends.
Indonesia 2.0 – Mobile & Internet Adoption in Indonesia
This document discusses mobile and internet adoption in Indonesia. It outlines the typical adoption lifecycle, from innovators to early adopters to the early majority and late majority. For mobile, over 50% of Indonesians have adopted mobile phones, while internet adoption lags behind at around 30%. Key to further adoption is developing affordable and useful content like mobile banking, entertainment and information services. Mobile advertising is growing but consumer goods brands have yet to fully utilize it. eCommerce adoption remains low due to lack of trusted payment solutions. Case studies on iMode in Japan and cash-based e-payment systems in developing markets provide lessons for Indonesia.
Creative Camp 2014 - Handout Pitching Do's don'ts
Pitching Do's don'ts: pratical tipps to pitch your business idea in front of investor
Document owner: Peggy Stinson
7 habits-of-highly-effective-teens
The document discusses skills and principles to help teens make effective choices, including the 7 Habits of Highly Effective Teens. It describes the habits of being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand then to be understood, synergizing, and sharpening the saw. Teens are encouraged to take responsibility for their choices and life, prioritize actions, communicate to solve problems, work as a team, and continuously improve themselves. The document provides tools to help teens navigate life's decisions and make choices based on principles rather than reactions.
Monetizing indonesia internet & Mobile
Mobile is the dominant technology platform in Indonesia, with over 150 million mobile subscribers compared to only 30 million internet users. This represents a major opportunity to monetize the Indonesian mobile and internet markets. Key strategies include bundling value-added digital content and services with mobile carriers and handset makers for quick wins. Long term, digital advertising and the growth of e-commerce/e-payments will provide larger monetization opportunities. Case studies of companies like Plasa demonstrate how to reach broader audiences through internet/mobile and offer both digital and physical products. The takeaway is to pursue both quick bundling deals as well as long term branding and monetization models like advertising and e-commerce.
Lessons From The Tipping Point
USeful extracts from the amazing book 'The tipping Point'.
If you are starting a new venture, you will love this.
Please give me feedback at nsnarang@gmail.com
Habit 4 think win win
The document outlines the 7 Habits of Highly Effective Teens which are principles to help teens make better choices. The habits teach teens to be proactive, have goals and priorities, seek mutual understanding with others, continuously improve themselves, and make decisions based on principles rather than reactions. Following the habits can result in teens being more engaged, responsible, confident, and able to work with others to solve problems and achieve more.
Seven habits-presentation
The document provides an overview of the 7 Habits of Highly Effective Teens. It discusses what habits are and how they are formed. It then describes each of the 7 habits in detail: 1) Be Proactive, 2) Begin with the End in Mind, 3) Put First Things First, 4) Think Win-Win, 5) Seek First to Understand, Then to Be Understood, 6) Synergize, and 7) Sharpen the Saw. Exercises and examples are provided for applying each habit to improve effectiveness and relationships. The habits teach skills like time management, goal-setting, communication, teamwork and continual self-improvement.
Who Am I ?
A Short Journey to Discover Yourself .Talk to yourself and find your life purpose in order to achieve real happiness.Find your Life Purpose-Discover Yourself (A Short Motivational Slideshow to Discover Yourself )
Creative Industry Trend 2009
The creative industry in Indonesia generates $8.7 billion annually and employs over 4.5 million workers, making it one of the largest in Southeast Asia. Distribution through retail chains, cinemas, internet cafes, and telcos is critical to success due to Indonesia's geography spanning over 17,500 islands. Major segments include music, comics, film, television, games, and advertising. The mobile industry has seen especially strong growth with over 120 million users and the rise of services like ringback tones. Meanwhile, the education system is building talent through dozens of design and technology schools nationwide.
7 habits final presentation
The document summarizes the 7 Habits of Highly Effective Teens which are: 1) Be Proactive, 2) Begin with the End in Mind, 3) Put First Things First, 4) Think Win-Win, 5) Seek First to Understand Then to Be Understood, 6) Synergize, and 7) Sharpen the Saw. For each habit, there is a scenario describing a situation and two choices that represent applying the habit effectively or ineffectively. The document encourages adopting behaviors aligned with the effective choices to achieve goals and work well with others.
The tipping point @ax tantawy 2011
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
The World is Flat by Thomas Friedman
The document discusses Thomas Friedman's book "The World is Flat" which analyzes the history of globalization. It describes globalization occurring in three eras, with the third era from 2000 to present being defined by connectivity and software enabling more individuals to collaborate globally. This flattens the world by shrinking it and allowing more diverse people to plug in and compete internationally. Two major flattening forces are described - the fall of the Berlin Wall in 1989 which led to the rise of personal computers and the internet's launch in 1995, which together created a "Flat World Platform" enabling people anywhere to work together digitally.
The World Is Flat
The document summarizes Thomas Friedman's book "The World is Flat" which discusses three phases of globalization and ten factors that have flattened the global economic playing field. Globalization 1.0 from 1492-1800 shrank the world from large to medium as countries globalized. Globalization 2.0 from 1800-2000 shrank the world from medium to small as companies globalized. Globalization 3.0 from 2000 onward shrank the world from small to tiny as individuals can collaborate and compete globally through technologies like the internet.
Engage 9 Blocks Business Model case study
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
Game Landscape & The Future
Game has exceed movie box office. Looking into the game industry and its potential growth by learning from US and Japan, from casual games to mobile.
5 Ways to Find Your Life Purpose
Find out what You Were Meant to Do? Have you ever taken a break between your busy schedule to think about that one burning question that seems to always be sitting at the back of your head?
Viewers also liked (18)
Indonesia 2.0 – Mobile & Internet Adoption in Indonesia
Indonesia 2.0 – Mobile & Internet Adoption in Indonesia
Similar to The Tipping Point Book Review
Write An Essay On My Best Friend Essay Writing English - YouTube
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the paper. It emphasizes that original, high-quality content is guaranteed or a full refund will be provided.
Engineer Girl Essay Competition
The essay evaluates the design chosen for a wild rice processing machine project. Metrics like quality, efficiency, cost, and safety were used to critically analyze and compare different design options. The chosen design was determined to best achieve the project goals of processing wild rice based on its superior performance across the key metrics.
Sample Of An Argumentative Essay For Middle School
The document provides instructions for creating an account and submitting a paper writing request on the website HelpWriting.net, describing the 4 step process of registering an account, submitting a request form with instructions and sources, choosing a writer based on their bid, and then reviewing and authorizing payment for the completed paper once revisions are completed. It explains that the website utilizes a bidding system from writers and allows for unlimited revisions to ensure customer satisfaction.
The Fundamentals of Market Share | Kyle Findlay
This presentation outlines how market share forms from a network perspective.
It is based on an oldish paper I wrote for the 2009 Southern African Marketing Research Association (SAMRA) Conference. It subsequently won the WPP Atticus "Research in Practice" award.
Please drop me an e-mail if you have any questions, comments or would like a copy of the deck.
Note that the SlideShare conversion process has corrupted some of the slides (e.g. slides 20, 26)
Essays On Walmart.pdf
Business Issues Of Walmart - Free Essay Example | PapersOwl.com. ≫ Walmart Marketing Analysis Free Essay Sample on Samploon.com. Walmart Problems and Solutions Essay - 1081 Words. Wal Mart Case Study Analysis Essays : — Case Study Walmart.
Counsel: Skim Culture
The document discusses how information overload and online dependence are changing how people process information. It notes the rise of a "skim culture" where people expect information to be pre-digested and edited down. This has implications for how decisions are made and how people view the world. Memory storage is also changing as people rely less on their own memories and more on digital devices and online storage. Story structures are shifting away from traditional linear formats to accommodate shorter attention spans.
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
This document provides an overview and summary of changes in Silicon Valley from 2000 to 2010 based on a presentation by Tom Kosnik and Lena Ramfelt. It discusses the major players and stakeholders in Silicon Valley, how they have changed over time, trends in areas like venture capital funding, the rise of incubators and accelerators, and how entrepreneurs have adapted to challenges.
Essay Introduction About Climate Change
The document discusses whether Jean-Jacques Rousseau's social contract theory in his work "Du Contrat Social" signals the advent of modern democracy or represents a dangerous suppression of individual freedom. While Rousseau aimed to develop an ideology that maintains individual freedom in a social context, his theory has flaws and is missing key aspects for real-world implementation. An analysis of the features of Rousseau's social contract theory reveals issues with his prioritization of the general will over individual rights and differences between his model and modern democratic ideals.
Custom Writing Service Usa Ess
The document discusses Puerto Rican culture and how it is influenced by Taino Indian, Spanish, African, and American cultures. It is described as unique and diverse due to this blending of cultures. Some aspects of Puerto Rican culture that are mentioned include music, clothing, food, traditions, and holidays.
[heaven] Digital cheating on social media 2012
1) The document discusses digital cheating on social media, such as creating fake accounts and followers to artificially inflate metrics.
2) It describes an experiment called "Mars Kebab" where a company spent 999 euros to purchase fake social media engagement, such as likes and followers.
3) The conclusion is that this black market for fake engagement benefits advertisers and agencies looking to quickly increase reputation and metrics, but it segments social media and misleads audiences, so companies should avoid purchasing fake fans or engagement.
Wind Turbine Essay Conclusion. Online assignment writing service.
The document discusses the steps to request and receive writing assistance from HelpWriting.net. It outlines 5 steps: 1) Create an account with valid email and password. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Receive the paper and ensure it meets expectations before authorizing payment. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
Marketing Information AASL 2009
This is the PPT I gave in Charlotte. Many people have asked me for it. I do hope the videos uploaded also. If not, I will try to re-do those. Warning: this presentation uses copyright protected materials used under the Multimedia guidelines and fair use exemptions of the U.S Copyright law. Further use is prohibited.
Ma cultural policy and tourism - Social Media Class
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
What's your story? Designing a holistic customer experience
An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior.
How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?
What\'s your story? Designing a holistic customer experience
Silo\'d approaches result in fragmented experiences and dissatisfied company was superior. How can we craft a cross-silo content strategy designed
How Museums Can Thrive in a New Media Age
Presentation (07.02.2007) on the role of museums in the new media age and the challenge confronting them.
Designing south africa’s creative economy final
This document discusses the importance of diverse experiences and having a broad perspective for creative design. It notes that creativity comes from connecting different experiences in new ways. However, many people lack diverse experiences and a broad view of problems, leading to more linear solutions. The document calls for maximizing not just the market share but also the "mind and emotions share" of the creative economy. It discusses how brands can build emotional connections and how objects are part of complex social interactions.
Essay DonT You Know I Loco
The article discusses human trafficking in the United States. It notes that while no country is exempt, the US faces unique challenges in combating trafficking. It outlines characteristics of trafficking such as recruitment methods, percentages of victims by gender, and situations victims are forced into. Through statistical data and first-hand accounts, the authors aim to shed light on human trafficking occurring within the US and persuade readers of its existence.
Curiosity Stop: Innovate or Die
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...
The document discusses strategies for connecting with lurkers, who make up 90% of online communities. It defines lurkers as those who are "just looking" rather than actively contributing. The document then presents 11 "laws" for attracting lurkers and turning them into active leads and customers. These laws include presenting an imperfect image to seem more human, adding value so lurkers can contribute, acting in ways that project the desired culture, and providing content in small "info snacks" to keep lurkers engaged. The goal is to get lurkers involved and participating in order to capitalize on this largely untapped segment of users.
Similar to The Tipping Point Book Review (20)
Write An Essay On My Best Friend Essay Writing English - YouTube
Write An Essay On My Best Friend Essay Writing English - YouTube
Sample Of An Argumentative Essay For Middle School
Sample Of An Argumentative Essay For Middle School
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
Silicon Valley 2010- Changes in the Circles of Influence from Prof Tom Kosnik
Wind Turbine Essay Conclusion. Online assignment writing service.
Wind Turbine Essay Conclusion. Online assignment writing service.
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
What's your story? Designing a holistic customer experience
What's your story? Designing a holistic customer experience
What\'s your story? Designing a holistic customer experience
What\'s your story? Designing a holistic customer experience
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...
Recently uploaded
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Recently uploaded (20)
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
The Tipping Point Book Review
- 2. IT IS SPREADING! ! C.D.C. has a Zombie Plan Where would a zombie outbreak take place? How does i t spread?
- 3. How Does an Epidemic Spread? Laws of Epi demi c s Law of the Few The St i c k ines s Fac tor
- 4. THE THREE RULES OF EPIDEMICS
- 5. THE LAW OF THE FEW Law of the Few - only takes a few people for something to happen
- 6. THE STICKINESS FACTOR Stickiness Factor - a message makes an impact
- 7. THE POWER OF CONTEXT 20/20 – What would you do?
- 8. LAW OF THE FEW: Connectors Highly Connected Social Network Hubs Centers of Social Gravi ty Popular People Wi th Vi ral Capaci ty
- 9. A PERFECT EXAMPLE STEVE JOBS
- 10. LAW OF THE FEW: Mavens Opinion Leaders Inf luencers "Data Banks" Gate Keepers of Innovat ion Di f fusion
- 11. A PERFECT EXAMPLE STEVE JOBS
- 12. LAW OF THE FEW: Salesmen Power of Persuasion Charismat ic in Nature Look at Non Verbal and Hidden Cues
- 13. SEE A TREND? THE ALL POWERFUL STEVE JOBS
- 14. CONNECT THE ZOMBIE DOTS CONNECTORS MAVENS SALESMEN
- 15. Guess the logo
- 16. SO STICKY...
- 17. The stickiness factor Uniquenes s : c lear one -of-a- k ind di f ferent iat ion As soc iat ion: generates pos i t i ve as soc iat ions Engagement : fos ter s emot ional invol vement Ex cel lence: per cei ved as bes t of breed
- 18. The stickiness factor Expres s i ve value: v i s ible s ign of user values Func t ional value: helps goal at tainment Nos talgi c value: evokes sent imental l inkages Per soni f i cat ion: has charac ter, per sonal i t y Cos t : per cei ved value for money
- 19. THE STICKINESS FACTOR VOLKSWAGEN MCDONALD’ S MONOPOLY
- 20. Why is it sticky? Interes t ing game/ format Cal l s for cont inuous pur chas ing/ps y chology fac tor s I t rai ses soc ial di s cus s ion / rare pieces Huge pr i ze: $1 mi l l ion
- 21. QUESTION HOW CAN THE STICKINESS FACTOR RELATE TO A ZOMBIE EPIDEMIC?
- 22. THANK YOU!