The World Is Flat
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The document summarizes Thomas Friedman's book "The World is Flat" which discusses three phases of globalization and ten factors that have flattened the global economic playing field. Globalization 1.0 from 1492-1800 shrank the world from large to medium as countries globalized. Globalization 2.0 from 1800-2000 shrank the world from medium to small as companies globalized. Globalization 3.0 from 2000 onward shrank the world from small to tiny as individuals can collaborate and compete globally through technologies like the internet.
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This document summarizes Thomas Friedman's book "The World is Flat" which discusses how globalization and advances in technology have led to a more connected global community. It outlines 10 factors ("flatteners") that have contributed to this phenomenon, including the fall of barriers like the Berlin Wall, the rise of the internet and connectivity, outsourcing, and knowledge/brainpower becoming a source of wealth. The document also provides a brief history of globalization in three eras and discusses how the convergence of these flatteners has created new opportunities for collaboration, innovation, and competition on a global scale.
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Indonesia 2.0 – Mobile & Internet Adoption in Indonesia
This document discusses mobile and internet adoption in Indonesia. It outlines the typical adoption lifecycle, from innovators to early adopters to the early majority and late majority. For mobile, over 50% of Indonesians have adopted mobile phones, while internet adoption lags behind at around 30%. Key to further adoption is developing affordable and useful content like mobile banking, entertainment and information services. Mobile advertising is growing but consumer goods brands have yet to fully utilize it. eCommerce adoption remains low due to lack of trusted payment solutions. Case studies on iMode in Japan and cash-based e-payment systems in developing markets provide lessons for Indonesia.
Creative Industry Trend 2009
The creative industry in Indonesia generates $8.7 billion annually and employs over 4.5 million workers, making it one of the largest in Southeast Asia. Distribution through retail chains, cinemas, internet cafes, and telcos is critical to success due to Indonesia's geography spanning over 17,500 islands. Major segments include music, comics, film, television, games, and advertising. The mobile industry has seen especially strong growth with over 120 million users and the rise of services like ringback tones. Meanwhile, the education system is building talent through dozens of design and technology schools nationwide.
Bali – international gateway for Indonesia creative industry
Bali is a true destination brand. And Bali can become a brand by itself. This presentation explore the thesis why Bali is potentially can become the gateway for Indonesia creative industry.
A New Opportunity in Digital Publishing
Trend in digital publishing that will shape the future of publishing industry.
Presented at EDGE–East Design & Graphic Expo, Surabaya, Indonesia
Digital Studio College Profile
Digital Studio College - School of Visual Communication The pioneer in creative education, offering international program in design, animation and filmmaking
Animation & Content Industry in Indonesia
Animation & Content Industry – Strategic Use of IP to Promote Innovation and Competitiveness in Indonesia
Google Searching Technique for Education
The document provides tips for finding relevant information online through effective search techniques such as using the right keywords, filtering by file type or site, and searching specifically for videos, images, or other file formats on platforms like YouTube, Google Images, and Yahoo. It also recommends tools for downloading search results efficiently onto a computer.
McDonalds
McDonald's started as a hamburger stand in 1954 and has since grown to become a global franchise with over 23,500 restaurants in 109 countries. Some key events in McDonald's history include Ray Kroc opening the first franchise location in 1955, going public on the stock market in 1965, and introducing popular menu items such as the Big Mac in 1968 and Happy Meal in 1979. McDonald's has sold over 100 billion hamburgers since 1955 and prepares millions of pounds of fries daily.
Starbucks Presentation
Starbucks was founded in 1971 as a coffee, tea, and spice store named after the first mate in Moby Dick. In the 1980s, Howard Schultz joined as head of marketing and later became CEO after acquiring the company. Under Schultz's leadership, Starbucks grew rapidly and introduced new products like coffee ice cream, bottled Frappuccinos, and lighter coffee options. By the 2000s, Starbucks had extended its brand into grocery stores and offered in-store CD burning services to customers.
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- 3. 1492-1800 Globalization 1.0 Shrank world from a size Large to Medium Countries globalizing
- 4. 1800-2000 Globalization 2.0 Shrank world from a size Medium to Small Companies globalizing
- 5. 2000+ Globalization 3.0 Shrank world from a size Small to Tiny Individuals collaborating competing globally
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