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MOBILE NETWORK OPERATORS, MARKET, DEVICES AND USERS DATA IN INDONESIA
This document summarizes mobile network and smartphone usage statistics in Indonesia. It finds that Telkomsel has the largest market share of subscribers at 40%. Android is the dominant operating system, comprising 53% of smartphones. Samsung is the top selling smartphone manufacturer, and the Samsung Galaxy Y is the best selling individual device. Mobile internet users are predominantly male, aged 18-35, full-time employees with at least a high school education. Gaming, video, and music are the most commonly downloaded content.
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MOBILE NETWORK OPERATORS, MARKET, DEVICES AND USERS DATA IN INDONESIA
- 1. MOBILE NETWORK OPERATORS,MARKET, DEVICES AND USERS DATA IN INDONESIA
- 2. TECHNOLOGY OPERATOR SUBSRIBER (in million) CUSTOMER DATA SERVICE GSMCDMA Telkomsel 128 60 Halo GSM-900/1800 (GPRS, EDGE, 3G) 2100 MHz UMTS, HSPA Simpati AS Indosat 56,5 27,9 Matrix GSM-900/1800 (GPRS, EDGE, 3G) 2100 MHz UMTS, HSPAIM3 Mentari StarOne CDMA2000 1x, EV-DO Rev 0 XL Telecom 58,1 34,8 XL GSM-900/1800 (GPRS, EDGE, 3G) 2100 MHz UMTS, HSDPAHauraa Axis Telkom 11,60 5,2 Telkom Flexi CDMA2000 1x, EV-DO Rev B Hutchison 38 11,4 3 (tri) GSM-900/1800 (GPRS, EDGE, 3G) 2100 MHz UMTS, HSPA Bakrie Telecom 13,7 0,7 Esia CDMA2000 1x, EV-DO Rev A Ceria mCDMA2000 1x, EV-DO Rev A Smartfren Telecom 13,5 2.7 Smartfren CDMA2000 1x, EV-DO Rev B Internux 0.3 0.3 Bolt Super GSM-900/1800 (GPRS, EDGE, 3G) 2100 MHz UMTS, HSPA 4G LTE Source: press release , partners (Q42013) List of Mobile Network Operator MOBILE OPERATOR
- 3. Telkomsel 40% Indosat 18% XL Telecom 18% Telkom 4% Hutchison 12% Bakrie Telecom 4% SmartfrenTelecom 4% Internux 0% Market Share based on Total Subscriber MOBILE OPERATOR
- 4. 3G Network CoverageArea and User Population Density Network types used by TELKOMSEL Top 5 android devices using TELKOMSEL 1. Galaxy Y 8% 2. Galaxy Note 7% 3. Galaxy Tab 5% 4. Galaxy Mini 5% 5. Galaxy Ace 2 4% OPERATOR TELKOMSEL 128M SUBSCRIBERS Sources: opensignal, cellmapper.
- 5. 3G Network CoverageArea and User Population Density Network types used by XL Top 5 Android devices using XL 1. Galaxy Tab 7% 2. Galaxy Note II 4% 3. Galaxy Mini 4% 4. Galaxy Ace 2 3% 5. Galaxy Tab 7.0 3% OPERATOR XL 51.8M SUBSCRIBERS Sources: opensignal, cellmapper.
- 6. 3G Network CoverageArea and User Population Density Network types used by Indosat Top 5 android devices using INDOSAT 1. Galaxy Y 10% 2. Galaxy Mini 7% 3. Galaxy Tab 3% 4. Galaxy S4 3% 5. Galaxy Grand Duos 3% OPERATOR INDOSAT 56.5M SUBSCRIBERS Sources: opensignal, cellmapper.
- 7. 3G Network CoverageArea and User Population Density Network types used by 3 Hutchison Top 5 android devices using 3 Hutchison 1. ZTE Light Tab 14% 2. Galaxy Y 6% 3. Galaxy Tab 6% 4. Galaxy Mini 4% 5. Galaxy Ace 2 3% OPERATOR 3 HUTCHISON 38M SUBSCRIBERS Sources: opensignal, cellmapper.
- 8. 3G Network CoverageArea and User Population Density Network types used by Smartfren Top 5 android devices using SMARTFREN 1. Andromax AD683G 20% 2. Andromax C 15% 3. Andromax U 14% 4. Smartfren Tab 7 11% 5. Hisense EG98 6% OPERATOR SMARTFREN 13.5M SUBSCRIBERS Sources: opensignal, cellmapper.
- 9. 3G Network CoverageArea and User Population Density Network types used by ESIA Top 5 android devices using ESIA 1. HTC Desire 24% 2. Ideos 17% 3. Ideos S7 slim 13% 4. Evdo1000` 11% 5. HTC One Sc 9% OPERATOR ESIA/AHA 13.7M SUBSCRIBERS Sources: opensignal, cellmapper.
- 10. MOBILE STATISTIC 251MTOTAL POPULATION 319M MOBILE SUBSCRIPTION PENETRATION 51% :49% MOBILE SUBSCRIBTION 127% 80.1M MOBILE BROADBAND SUBSCRIPTION 46.1M MOBILE 3G/4G SUBSCRIPTION Source: emarketer, vmobi, mobileplanet , Informa, World Bank (Q2-Q42013) URBAN RURAL INDONESIA MOBILE STATISTIC OVERVIEW
- 11. Featured Phone 77% Smartphone 23% Device Type 164.1M MobilePhone Users 126.3M 37.7M Featured Phone Smartphone Source: Nielsen (Q2013) MOBILE STATISTIC
- 12. Source: emarketer(Q2013) MOBILE STATISTIC SMARTPHONE USERSAND PENETRATION FORECAST IN INDONESIA -eMarketer- Year 2011 2012 2013 2014 2015 2016 2017 Smartphone Users 11,7 23,8 38,5 57,7 74,8 89,8 103,6 ...% change 174% 103% 62% 50% 22,10% 20,20% 15,30% ...% Smartphone/Mobile phone 9% 16% 24% 34% 40% 47% 53% ...% Smartphone users of population 4,80% 9,60% 15,40% 22,80% 29,20% 34,80% 39,80%
- 13. Android 53% Blackberry 35% IOS 9% Windows 3% Smartphone OS MarketShare Android Blackberry IOS Windows Android 12% IOS 2% Blacberry 8% Windows 2% Java/others 76% Mobile Phone OS Market Share Android IOS Blacberry Windows Java/others Sources: Nielsen, emarketer(Q22013) DEVICE STATISTIC
- 14. Sources: IDC(Q22013) Samsung Smartfren Blackberry Lenovo Evercross Sony Mito Apple Nokia LG Top SellingPhone in Indonesia by Manufacture 1. Samsung 2. Smartfren 3. Blackberrry 4. Lenovo 5. Evercross 6. Sony 7. Mito 8. Apple 9. Nokoa 10. LG DEVICE STATISTIC
- 15. Sources: Jawa Post(Q42013) Samsung Galaxy Y Samsung Galaxy Note II Samsung Galaxy Ace Andromax AD683 Blackberry Gemini Samsung Galaxy Mini Lenovo A390 Cross Andromeda BB Bold Andromax Top Selling Phone in ITC Roxy Jakarta. (the biggest phone wholesale center in indonesia) 1. Samsung Galaxy Y 2. Samsung Galaxy Note II 3. Samsung Galaxy Ace 4. Andromax AD683 5. Blackberry Gemini 6. Samsung Galaxy Mini 7. Lenovo A390 8. Cross Andromeda 9. Blackberry Bold 10. Andromax C DEVICE STATISTIC
- 16. MOBILE USERS Female 29% Male 71% BY GENDER Sources: apjii,Profile Internet Indonesia (Q12013) MOBILE INTERNET USERS DEMOGRAPHICS <18, 21% 18-24, 32% 23-35, 33% >35, 14% BY AGE
- 17. MOBILE USERS Sources: mma &Vserv Mobi (Q12013) MOBILE INTERNET USERS DEMOGRAPHICS 39% 16% 9% 12% 16% 4% 4% BY ACTIVITY Full-time Job Business Enterpreneur Part-time Student Housewife Retired BY EDUCATION Graduated Under-Grad. High School Other s 30% 29% 31% 9%
- 18. Game App VideoMusic Themes 70% 49% 44% 33% MOBILE PHONE USAGE : CONTENT DOWNLOADED MOBILE USERS Sources: apjii, Profile Internet Indonesia (Q12013)
- 19. 90% 71% 64% 41% 32% 27% 26% 25%24% 17% MOBILE PHONE USAGE : ACTIVITY MOBILE USERS Sources: inMobi (Q22013)
- 20. 69% 35% 14% 29% 6% 6% 17% 5% 5% Lying in Bed Waiting Commuting WatchingTV Meeting or in Class In Bathroom Spend time with Family Social Event Shopping MOBILE PHONE USAGE : LOCATION / WHILE: MOBILE USERS Sources: inMobi (Q22013)
- 21. MOBILE USERS Sources: Our MobilePlanet (Q2 2013), Nielsen (Q12013) 18 8 7 Numbers of AppNumber of actively used Apps (last 30 days)Number of paid apps Average number of Apps on Smartphone 58% 41% 25% 23% 15% 13% 16% 4% 6% 14% General Browsing in App Store Recomendation from Friends or Family Browsing Top Rated App List in Appstore Default Apps on phone On social network General Browsing on Website Search via Internet Ad's on mobile phone Reading Blogs Others How Users Discovering New Apps
- 22. Sources: Our MobilePlanet (Q2 2013), Nielsen (Q12013) THANKS YOU