This app is all about selling and buying of vegetables, pulses by the farmers to the direct consumers without intermediaries.If we create awareness about this app to the people it will create a new trend in the agricultural sector

1. MANDI TRADE
By
G.Sujith kumar
Presented

3. Develop a plan to Increase the user base of the app by
20% every year.

4. Profitable organisation Non profitable organisation

5. 2) Increase in popularity and develop a revenue earning model
to make it profitable for the developers???

6. How to Increase the popularity of Mandi app???

7. According to 2011 census there are 118.9 million
population
In that 24.6% of 118.9 are cultivators=
2,92,49,400(cultivators)

8. Farmers Middle men Retailers
F-M-R
BENEFICIARY

9. Farmers death rate in India
In 2012, the National
Crime records bureau
of India reported 13,754
farmer suicides

10. Why Mandi app is introduced.
with an example?
Suppose a farmer is producing 100 kgs of onions
Total production cost of 100 kgs of onions = 1500 Rs
Farmers are selling onions to the intermediaries(middle men) for=2000 Rs
Profit for the farmer for producing 100 kgs of onions is = Rs 500(2000-1500)
Intermediaries are selling these onions to the retailers for 40 rs per kg=4000Rs
Profit for the intermediaries for selling 100 kgs of onions to the retailers = 2000 Rs(4000-2000)
Retailers are selling these onions to consumers at a price of 60 Rs per kg = 6000Rs
Profit for the Retailer for 100 kgs of onions = 2000 (6000-4000)
So to cut the middle men out and give benefits to the farmers this app was introduced

11. Its not about the literacy or illiteracy of farmers
Farmers should acquire proper knowledge on the Mandi app

12. How to Increase the
popularity of Mandi app???

13. Increase in Popularity of mandi app is done through following steps
1) Campaign about the mandi app in villages through

14. Local farmer heads

15. By keeping stalls in villages and promoting about the app

16. Touching an item on the screen for a second or two illiterate users could start an
audio program that read the information to them

17. As agriculture is playing a major role in India government should undertake
and encourage these kind of apps which will be helpful to the farmers and
also to the economy

18. Revenue earning model to make it
profitable for the developers???

19. Revenue earning model
Freemium

20. Trail free version for 3 months