1. The document discusses opportunities for marketing in rural India. It notes that rural India has a large population and market potential.
2. Key points covered include reasons for companies to target rural markets like rising incomes, infrastructure growth, and education levels. It also outlines some challenges for marketers in rural areas like lack of infrastructure, seasonal incomes, traditional mindsets, and language barriers.
3. The document presents research on rural consumer spending and technology usage. It describes the methodology used in a study that interviewed 200 rural respondents to understand rural marketing environments and consumer behaviors.
It's one of the largest markets. It's growing like crazy, it's growing young and it's growing in dichotomies. The mystery that is India - the same India which buys a million dollar car and then worries about how much fuel it will consume. This is a short study of the Indian consumer mindset culled out from a book that captures it beautifully. It's a short version, for more entertainment you can't miss the book.
It's one of the largest markets. It's growing like crazy, it's growing young and it's growing in dichotomies. The mystery that is India - the same India which buys a million dollar car and then worries about how much fuel it will consume. This is a short study of the Indian consumer mindset culled out from a book that captures it beautifully. It's a short version, for more entertainment you can't miss the book.
to measure the Impact of sales promotion on personal care products vs consume...Sunny Gandhi
impact of sales promotion, communications, consumer electronics, personal care products, aida model research, cognition affection and behaviour with sales promoton, demographics and response to sales promotion.
Opportunities and challenges in indian rural marketSAMEER LAKHANI
To study the current scenario of Rural Market in India
To study the scope, need & features of Rural Market in India
To study the reasons why Rural Markets are becoming important destination for Marketing companies
To study the reasons for greater business confidence in Rural India
To study the innovative practices adopted in Rural Market
To study the major Challenges faced by Marketers in Rural Market
To identify major opportunities available in Rural Market
To find the strategies for improving business in Rural India
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
Understanding Indian Consumer Buying Behavior - Social Media InfluenceMoses Gomes
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
SRF THEORY BASED STATCOM FOR COMPENSATION OF REACTIVE POWER AND HARMONICSIAEME Publication
The power electronic devices like converters and inverters inject harmonic currents into AC
system due to their non linear characteristics. These devices draw high amount of reactive power
from source. The commencement of Nonlinear Load into the ac power system will have the effect of
harmonics. The presence of harmonics in system it will effected with power quality problems. Due
to this high amount of power losses and disoperation of power electronics devices is caused, along
with this Harmonics have a number of undesirable effects like Voltage disturbances. These
harmonics are needed to mitigate for Power Quality Enhancement in distributed system. Here the
device called STATCOM is one of the FACTS Devices which can be used to mitigate the harmonics
and reactive power compensation. The voltage source converter is core of the STATCOM and the
hysteresis current control is indirect method of controlling of VSC. In this paper we implement with
SRF based STATCOM control. SRF theory is implemented for the generation of controlling
reference current signals for controller of STATCOM. The Matlab\Simulink based model is
developed and simulation results are showed for linear and nonlinear load conditions.
to measure the Impact of sales promotion on personal care products vs consume...Sunny Gandhi
impact of sales promotion, communications, consumer electronics, personal care products, aida model research, cognition affection and behaviour with sales promoton, demographics and response to sales promotion.
Opportunities and challenges in indian rural marketSAMEER LAKHANI
To study the current scenario of Rural Market in India
To study the scope, need & features of Rural Market in India
To study the reasons why Rural Markets are becoming important destination for Marketing companies
To study the reasons for greater business confidence in Rural India
To study the innovative practices adopted in Rural Market
To study the major Challenges faced by Marketers in Rural Market
To identify major opportunities available in Rural Market
To find the strategies for improving business in Rural India
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
Understanding Indian Consumer Buying Behavior - Social Media InfluenceMoses Gomes
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
SRF THEORY BASED STATCOM FOR COMPENSATION OF REACTIVE POWER AND HARMONICSIAEME Publication
The power electronic devices like converters and inverters inject harmonic currents into AC
system due to their non linear characteristics. These devices draw high amount of reactive power
from source. The commencement of Nonlinear Load into the ac power system will have the effect of
harmonics. The presence of harmonics in system it will effected with power quality problems. Due
to this high amount of power losses and disoperation of power electronics devices is caused, along
with this Harmonics have a number of undesirable effects like Voltage disturbances. These
harmonics are needed to mitigate for Power Quality Enhancement in distributed system. Here the
device called STATCOM is one of the FACTS Devices which can be used to mitigate the harmonics
and reactive power compensation. The voltage source converter is core of the STATCOM and the
hysteresis current control is indirect method of controlling of VSC. In this paper we implement with
SRF based STATCOM control. SRF theory is implemented for the generation of controlling
reference current signals for controller of STATCOM. The Matlab\Simulink based model is
developed and simulation results are showed for linear and nonlinear load conditions.
This paper presents the design and the implementation of a new microcontroller-based solar
Power inverter. The aim of this paper is to design single phase inverter which can convert DC voltage
to AC voltage at high efficiency and low cost. Solar and wind powered electricity generation are
being favored nowadays as the world increasingly focuses on environmental concerns. Power
inverters, which convert solar-cell DC into domestic-use AC, are one of the key technologies for
delivering efficient AC power The hardware and software design are oriented towards a single-chip
microcontroller-based system, hence minimizing the size and cost. With this new approach the
modularization of the conversion from solar power to electric power at its maximum power point can
be made more compact and more reliable.
FIRING ANGLE SVC MODEL FOR ANALYZING THE PERFORMANCE OF TRANSMISSION NETWORK ...IAEME Publication
This paper deals with Power flow, which is necessary for any power system solution and carry
out a comprehensive study of the Newton- Raphson method of power flow analysis with and without
SVC. Voltage stability analysis is the major concern in order to operate any power system as
secured. This paper presents the investigation on N-R power flow enhancement of voltage stability
and power loss minimization with & without FACTS controllers such as Static Var Compensator
(SVC) device. The Static Var Compensator (SVC) provides a promising means to control power
flow in modern power systems. In this paper the Newton-Raphson is used to investigate its effect on
voltage profile and power system lossess with and without SVC in power system.. Simulations
investigate the effect of voltage magnitude and angle with and without SVC on the power flow of
the system. This survey article will be very much useful to the researchers for finding out the
relevant references in the field of Newton-Raphson power flow control with SVC in power systems.
In order to reach the above goals, these devices must be located optimally. In this paper the
Optimal placement of SVC is carried out by Voltage collapse Prediction Index (VCPI).The size of
the SVC is determined by suitable firing angle which reduces the losses in the system. Simulations
have been implemented in MATLAB Software and the IEEE 14 and IEEE 57-bus systems have been
used as case studies.
NON-ISOLATED SOFT SWITCHING DC-DC CONVERTER AND LOAD AT FULL RANGE OF ZVS IAEME Publication
A non isolated soft switching DC–DC converter and load at full range of zero-voltage
switching (ZVS) characteristic is proposed. The proposed converter consists of an auxiliary circuit,
an inductor, two switches, and 2 diodes to achieving high efficiency at full range of load. At low
and heavy loads, ZVS of switching device is achieved by energy storing component. The inductor
energy stored varies with load and hence results in minimizes conduction loss. This leads to
switching of device for full range of load. The proposed DC - DC converter achieves high
efficiency as switching loss is reduced due to soft switching and ZVS operation which severe to
reduce conduction loss. The efficiency is improved about 4% in boost mode (2.5% in buck mode) at
full range of load. To verify the performance of the proposed converter, experimental results
prototype are presented.
Searching is one of the important operations in computer science. Retrieving information from
huge databases takes a lot of processing time to get the results. The user has to wait till the completion
of processing to find whether search is successful or not. In this research paper, it provides a detailed
study of Binary Search and how the time complexity of Binary Search can be reduced by using Odd
Even Based Binary Search Algorithm, which is an extension of classical binary search strategy. The
worst case time complexity of Binary Search can be reduced from O(log2N) to O(log2(N-M)) where
N is total number of items in the list and M is total number of even numbers if search KEY is ODD
or M is total number of odd numbers if search KEY is EVEN. Whenever the search KEY is given, first
the KEY is determined whether it is odd or even. If given KEY is odd, then only odd numbers from
the list are searched by completely ignoring list of even numbers. If given KEY is even, then only
even numbers from the list are searched by completely ignoring list of odd numbers. The output of
Odd Even Based algorithm is given as an input to Binary Search algorithm. Using Odd Even Based
Binary Search algorithm, the worst case performances in Binary Search algorithm are converted
into best case or average case performance. Therefore, it reduces total number of comparisons, time
complexity and usage of various computer resources.
Hydraulics now a days is a very distinguished area which has lot of major challenges often came in its
progress due to the realistic changes affecting on applicable working fluid viz. Water. Most occasions,
Water can be easily available but in certain times it may be scarce also. The available water vary according
to its properties. It exists in normal conditions as well as salty or hardy due to deposits. Majority of Water
is contaminated with minerals, dust or dirt. Often pure water which may be acidic or alkaline can be used
for making discharges through the Turbines
742 million Indians constituting 138 million households reside in 6, 38,365 villages (Census, 2001). the size of rural market itself speaks of its potential.The current marketing environment and economic scenario have brought the corporate under contemporary roofs of modern India, which is challenging the current standards of segmenting, targeting and reaching the customers. Realistically, India as a nation has come a long way from the place where only urban population which constitutes 20 per cent of customer base for companies are responsible for 80 per cent of their profits. Also rural markets have acquired significance, as the overall growth of economy has resulted into substantial increase in the purchasing power of the rural communities. A survey by India's premier economic research entity, National Council for Applied Economic Research (NCAER) indicates that rise in rural incomes is keeping pace with the rise in urban incomes.
Review of Rural Marketing in India and Innovations in Rural MarketingDr. Amarjeet Singh
The aim of this research is to study the current scenario of Rural Marketing in India, the rural market presents with its various opportunities and challenges, given how diversely populated the rural consumers in India are. The rural market consists of 83.3 crore people and this is what attracts marketers to enter in this market. To market in the territory of rural marketing corporations must understand the rural consumer. There is a shift incoming from urban to the rural marketing as the development and levels of literacy and awareness among the rural consumers is rising and these consumers want value for their money. Marketers when catering to rural consumers need to connect with them and also undertake demonstrations for the better understanding of the rural people. Many innovations in the strategy to market into the rural markets have been undertaken in the past years. This paper aims to understand these innovations and strategies and to understand the rural consumer of India. The future of rural marketing and the development in rural areas is promising in development of rural economies and for the people living in these rural areas a better life.
Strategy for rural pharma marketing India_ver2.0Rajesh Kumar M
This presentation briefly describes considerations for design of strategy for success in rural pharmaceutical market of India. This an updated version of earlier presentation
Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
Submission Deadline: 30th September 2022
Acceptance Notification: Within Three Days’ time period
Online Publication: Within 24 Hrs. time Period
Expected Date of Dispatch of Printed Journal: 5th October 2022
MODELING AND ANALYSIS OF SURFACE ROUGHNESS AND WHITE LATER THICKNESS IN WIRE-...IAEME Publication
White layer thickness (WLT) formed and surface roughness in wire electric discharge turning (WEDT) of tungsten carbide composite has been made to model through response surface methodology (RSM). A Taguchi’s standard Design of experiments involving five input variables with three levels has been employed to establish a mathematical model between input parameters and responses. Percentage of cobalt content, spindle speed, Pulse on-time, wire feed and pulse off-time were changed during the experimental tests based on the Taguchi’s orthogonal array L27 (3^13). Analysis of variance (ANOVA) revealed that the mathematical models obtained can adequately describe performance within the parameters of the factors considered. There was a good agreement between the experimental and predicted values in this study.
A STUDY ON THE REASONS FOR TRANSGENDER TO BECOME ENTREPRENEURSIAEME Publication
The study explores the reasons for a transgender to become entrepreneurs. In this study transgender entrepreneur was taken as independent variable and reasons to become as dependent variable. Data were collected through a structured questionnaire containing a five point Likert Scale. The study examined the data of 30 transgender entrepreneurs in Salem Municipal Corporation of Tamil Nadu State, India. Simple Random sampling technique was used. Garrett Ranking Technique (Percentile Position, Mean Scores) was used as the analysis for the present study to identify the top 13 stimulus factors for establishment of trans entrepreneurial venture. Economic advancement of a nation is governed upon the upshot of a resolute entrepreneurial doings. The conception of entrepreneurship has stretched and materialized to the socially deflated uncharted sections of transgender community. Presently transgenders have smashed their stereotypes and are making recent headlines of achievements in various fields of our Indian society. The trans-community is gradually being observed in a new light and has been trying to achieve prospective growth in entrepreneurship. The findings of the research revealed that the optimistic changes are taking place to change affirmative societal outlook of the transgender for entrepreneurial ventureship. It also laid emphasis on other transgenders to renovate their traditional living. The paper also highlights that legislators, supervisory body should endorse an impartial canons and reforms in Tamil Nadu Transgender Welfare Board Association.
BROAD UNEXPOSED SKILLS OF TRANSGENDER ENTREPRENEURSIAEME Publication
Since ages gender difference is always a debatable theme whether caused by nature, evolution or environment. The birth of a transgender is dreadful not only for the child but also for their parents. The pain of living in the wrong physique and treated as second class victimized citizen is outrageous and fully harboured with vicious baseless negative scruples. For so long, social exclusion had perpetuated inequality and deprivation experiencing ingrained malign stigma and besieged victims of crime or violence across their life spans. They are pushed into the murky way of life with a source of eternal disgust, bereft sexual potency and perennial fear. Although they are highly visible but very little is known about them. The common public needs to comprehend the ravaged arrogance on these insensitive souls and assist in integrating them into the mainstream by offering equal opportunity, treat with humanity and respect their dignity. Entrepreneurship in the current age is endorsing the gender fairness movement. Unstable careers and economic inadequacy had inclined one of the gender variant people called Transgender to become entrepreneurs. These tiny budding entrepreneurs resulted in economic transition by means of employment, free from the clutches of stereotype jobs, raised standard of living and handful of financial empowerment. Besides all these inhibitions, they were able to witness a platform for skill set development that ignited them to enter into entrepreneurial domain. This paper epitomizes skill sets involved in trans-entrepreneurs of Thoothukudi Municipal Corporation of Tamil Nadu State and is a groundbreaking determination to sightsee various skills incorporated and the impact on entrepreneurship.
DETERMINANTS AFFECTING THE USER'S INTENTION TO USE MOBILE BANKING APPLICATIONSIAEME Publication
The banking and financial services industries are experiencing increased technology penetration. Among them, the banking industry has made technological advancements to better serve the general populace. The economy focused on transforming the banking sector's system into a cashless, paperless, and faceless one. The researcher wants to evaluate the user's intention for utilising a mobile banking application. The study also examines the variables affecting the user's behaviour intention when selecting specific applications for financial transactions. The researcher employed a well-structured questionnaire and a descriptive study methodology to gather the respondents' primary data utilising the snowball sampling technique. The study includes variables like performance expectations, effort expectations, social impact, enabling circumstances, and perceived risk. Each of the aforementioned variables has a major impact on how users utilise mobile banking applications. The outcome will assist the service provider in comprehending the user's history with mobile banking applications.
ANALYSE THE USER PREDILECTION ON GPAY AND PHONEPE FOR DIGITAL TRANSACTIONSIAEME Publication
Technology upgradation in banking sector took the economy to view that payment mode towards online transactions using mobile applications. This system enabled connectivity between banks, Merchant and user in a convenient mode. there are various applications used for online transactions such as Google pay, Paytm, freecharge, mobikiwi, oxygen, phonepe and so on and it also includes mobile banking applications. The study aimed at evaluating the predilection of the user in adopting digital transaction. The study is descriptive in nature. The researcher used random sample techniques to collect the data. The findings reveal that mobile applications differ with the quality of service rendered by Gpay and Phonepe. The researcher suggest the Phonepe application should focus on implementing the application should be user friendly interface and Gpay on motivating the users to feel the importance of request for money and modes of payments in the application.
VOICE BASED ATM FOR VISUALLY IMPAIRED USING ARDUINOIAEME Publication
The prototype of a voice-based ATM for visually impaired using Arduino is to help people who are blind. This uses RFID cards which contain users fingerprint encrypted on it and interacts with the users through voice commands. ATM operates when sensor detects the presence of one person in the cabin. After scanning the RFID card, it will ask to select the mode like –normal or blind. User can select the respective mode through voice input, if blind mode is selected the balance check or cash withdraw can be done through voice input. Normal mode procedure is same as the existing ATM.
IMPACT OF EMOTIONAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT PRACTICES AMONG...IAEME Publication
There is increasing acceptability of emotional intelligence as a major factor in personality assessment and effective human resource management. Emotional intelligence as the ability to build capacity, empathize, co-operate, motivate and develop others cannot be divorced from both effective performance and human resource management systems. The human person is crucial in defining organizational leadership and fortunes in terms of challenges and opportunities and walking across both multinational and bilateral relationships. The growing complexity of the business world requires a great deal of self-confidence, integrity, communication, conflict and diversity management to keep the global enterprise within the paths of productivity and sustainability. Using the exploratory research design and 255 participants the result of this original study indicates strong positive correlation between emotional intelligence and effective human resource management. The paper offers suggestions on further studies between emotional intelligence and human capital development and recommends for conflict management as an integral part of effective human resource management.
VISUALISING AGING PARENTS & THEIR CLOSE CARERS LIFE JOURNEY IN AGING ECONOMYIAEME Publication
Our life journey, in general, is closely defined by the way we understand the meaning of why we coexist and deal with its challenges. As we develop the "inspiration economy", we could say that nearly all of the challenges we have faced are opportunities that help us to discover the rest of our journey. In this note paper, we explore how being faced with the opportunity of being a close carer for an aging parent with dementia brought intangible discoveries that changed our insight of the meaning of the rest of our life journey.
A STUDY ON THE IMPACT OF ORGANIZATIONAL CULTURE ON THE EFFECTIVENESS OF PERFO...IAEME Publication
The main objective of this study is to analyze the impact of aspects of Organizational Culture on the Effectiveness of the Performance Management System (PMS) in the Health Care Organization at Thanjavur. Organizational Culture and PMS play a crucial role in present-day organizations in achieving their objectives. PMS needs employees’ cooperation to achieve its intended objectives. Employees' cooperation depends upon the organization’s culture. The present study uses exploratory research to examine the relationship between the Organization's culture and the Effectiveness of the Performance Management System. The study uses a Structured Questionnaire to collect the primary data. For this study, Thirty-six non-clinical employees were selected from twelve randomly selected Health Care organizations at Thanjavur. Thirty-two fully completed questionnaires were received.
Living in 21st century in itself reminds all of us the necessity of police and its administration. As more and more we are entering into the modern society and culture, the more we require the services of the so called ‘Khaki Worthy’ men i.e., the police personnel. Whether we talk of Indian police or the other nation’s police, they all have the same recognition as they have in India. But as already mentioned, their services and requirements are different after the like 26th November, 2008 incidents, where they without saving their own lives has sacrificed themselves without any hitch and without caring about their respective family members and wards. In other words, they are like our heroes and mentors who can guide us from the darkness of fear, militancy, corruption and other dark sides of life and so on. Now the question arises, if Gandhi would have been alive today, what would have been his reaction/opinion to the police and its functioning? Would he have some thing different in his mind now what he had been in his mind before the partition or would he be going to start some Satyagraha in the form of some improvement in the functioning of the police administration? Really these questions or rather night mares can come to any one’s mind, when there is too much confusion is prevailing in our minds, when there is too much corruption in the society and when the polices working is also in the questioning because of one or the other case throughout the India. It is matter of great concern that we have to thing over our administration and our practical approach because the police personals are also like us, they are part and parcel of our society and among one of us, so why we all are pin pointing towards them.
A STUDY ON TALENT MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN SELECTED...IAEME Publication
The goal of this study was to see how talent management affected employee retention in the selected IT organizations in Chennai. The fundamental issue was the difficulty to attract, hire, and retain talented personnel who perform well and the gap between supply and demand of talent acquisition and retaining them within the firms. The study's main goals were to determine the impact of talent management on employee retention in IT companies in Chennai, investigate talent management strategies that IT companies could use to improve talent acquisition, performance management, career planning and formulate retention strategies that the IT firms could use. The respondents were given a structured close-ended questionnaire with the 5 Point Likert Scale as part of the study's quantitative research design. The target population consisted of 289 IT professionals. The questionnaires were distributed and collected by the researcher directly. The Statistical Package for Social Sciences (SPSS) was used to collect and analyse the questionnaire responses. Hypotheses that were formulated for the various areas of the study were tested using a variety of statistical tests. The key findings of the study suggested that talent management had an impact on employee retention. The studies also found that there is a clear link between the implementation of talent management and retention measures. Management should provide enough training and development for employees, clarify job responsibilities, provide adequate remuneration packages, and recognise employees for exceptional performance.
ATTRITION IN THE IT INDUSTRY DURING COVID-19 PANDEMIC: LINKING EMOTIONAL INTE...IAEME Publication
Globally, Millions of dollars were spent by the organizations for employing skilled Information Technology (IT) professionals. It is costly to replace unskilled employees with IT professionals possessing technical skills and competencies that aid in interconnecting the business processes. The organization’s employment tactics were forced to alter by globalization along with technological innovations as they consistently diminish to remain lean, outsource to concentrate on core competencies along with restructuring/reallocate personnel to gather efficiency. As other jobs, organizations or professions have become reasonably more appropriate in a shifting employment landscape, the above alterations trigger both involuntary as well as voluntary turnover. The employee view on jobs is also afflicted by the COVID-19 pandemic along with the employee-driven labour market. So, having effective strategies is necessary to tackle the withdrawal rate of employees. By associating Emotional Intelligence (EI) along with Talent Management (TM) in the IT industry, the rise in attrition rate was analyzed in this study. Only 303 respondents were collected out of 350 participants to whom questionnaires were distributed. From the employees of IT organizations located in Bangalore (India), the data were congregated. A simple random sampling methodology was employed to congregate data as of the respondents. Generating the hypothesis along with testing is eventuated. The effect of EI and TM along with regression analysis between TM and EI was analyzed. The outcomes indicated that employee and Organizational Performance (OP) were elevated by effective EI along with TM.
INFLUENCE OF TALENT MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE A STUD...IAEME Publication
By implementing talent management strategy, organizations would have the option to retain their skilled professionals while additionally working on their overall performance. It is the course of appropriately utilizing the ideal individuals, setting them up for future top positions, exploring and dealing with their performance, and holding them back from leaving the organization. It is employee performance that determines the success of every organization. The firm quickly obtains an upper hand over its rivals in the event that its employees having particular skills that cannot be duplicated by the competitors. Thus, firms are centred on creating successful talent management practices and processes to deal with the unique human resources. Firms are additionally endeavouring to keep their top/key staff since on the off chance that they leave; the whole store of information leaves the firm's hands. The study's objective was to determine the impact of talent management on organizational performance among the selected IT organizations in Chennai. The study recommends that talent management limitedly affects performance. On the off chance that this talent is appropriately management and implemented properly, organizations might benefit as much as possible from their maintained assets to support development and productivity, both monetarily and non-monetarily.
A STUDY OF VARIOUS TYPES OF LOANS OF SELECTED PUBLIC AND PRIVATE SECTOR BANKS...IAEME Publication
Banking regulations act of India, 1949 defines banking as “acceptance of deposits for the purpose of lending or investment from the public, repayment on demand or otherwise and withdrawable through cheques, drafts order or otherwise”, the major participants of the Indian financial system are commercial banks, the financial institution encompassing term lending institutions. Investments institutions, specialized financial institution and the state level development banks, non banking financial companies (NBFC) and other market intermediaries such has the stock brokers and money lenders are among the oldest of the certain variants of NBFC and the oldest market participants. The asset quality of banks is one of the most important indicators of their financial health. The Indian banking sector has been facing severe problems of increasing Non- Performing Assets (NPAs). The NPAs growth directly and indirectly affects the quality of assets and profitability of banks. It also shows the efficiency of banks credit risk management and the recovery effectiveness. NPA do not generate any income, whereas, the bank is required to make provisions for such as assets that why is a double edge weapon. This paper outlines the concept of quality of bank loans of different types like Housing, Agriculture and MSME loans in state Haryana of selected public and private sector banks. This study is highlighting problems associated with the role of commercial bank in financing Small and Medium Scale Enterprises (SME). The overall objective of the research was to assess the effect of the financing provisions existing for the setting up and operations of MSMEs in the country and to generate recommendations for more robust financing mechanisms for successful operation of the MSMEs, in turn understanding the impact of MSME loans on financial institutions due to NPA. There are many research conducted on the topic of Non- Performing Assets (NPA) Management, concerning particular bank, comparative study of public and private banks etc. In this paper the researcher is considering the aggregate data of selected public sector and private sector banks and attempts to compare the NPA of Housing, Agriculture and MSME loans in state Haryana of public and private sector banks. The tools used in the study are average and Anova test and variance. The findings reveal that NPA is common problem for both public and private sector banks and is associated with all types of loans either that is housing loans, agriculture loans and loans to SMES. NPAs of both public and private sector banks show the increasing trend. In 2010-11 GNPA of public and private sector were at same level it was 2% but after 2010-11 it increased in many fold and at present there is GNPA in some more than 15%. It shows the dark area of Indian banking sector.
EXPERIMENTAL STUDY OF MECHANICAL AND TRIBOLOGICAL RELATION OF NYLON/BaSO4 POL...IAEME Publication
An experiment conducted in this study found that BaSO4 changed Nylon 6's mechanical properties. By changing the weight ratios, BaSO4 was used to make Nylon 6. This Researcher looked into how hard Nylon-6/BaSO4 composites are and how well they wear. Experiments were done based on Taguchi design L9. Nylon-6/BaSO4 composites can be tested for their hardness number using a Rockwell hardness testing apparatus. On Nylon/BaSO4, the wear behavior was measured by a wear monitor, pinon-disc friction by varying reinforcement, sliding speed, and sliding distance, and the microstructure of the crack surfaces was observed by SEM. This study provides significant contributions to ultimate strength by increasing BaSO4 content up to 16% in the composites, and sliding speed contributes 72.45% to the wear rate
ROLE OF SOCIAL ENTREPRENEURSHIP IN RURAL DEVELOPMENT OF INDIA - PROBLEMS AND ...IAEME Publication
The majority of the population in India lives in villages. The village is the back bone of the country. Village or rural industries play an important role in the national economy, particularly in the rural development. Developing the rural economy is one of the key indicators towards a country’s success. Whether it be the need to look after the welfare of the farmers or invest in rural infrastructure, Governments have to ensure that rural development isn’t compromised. The economic development of our country largely depends on the progress of rural areas and the standard of living of rural masses. Village or rural industries play an important role in the national economy, particularly in the rural development. Rural entrepreneurship is based on stimulating local entrepreneurial talent and the subsequent growth of indigenous enterprises. It recognizes opportunity in the rural areas and accelerates a unique blend of resources either inside or outside of agriculture. Rural entrepreneurship brings an economic value to the rural sector by creating new methods of production, new markets, new products and generate employment opportunities thereby ensuring continuous rural development. Social Entrepreneurship has the direct and primary objective of serving the society along with the earning profits. So, social entrepreneurship is different from the economic entrepreneurship as its basic objective is not to earn profits but for providing innovative solutions to meet the society needs which are not taken care by majority of the entrepreneurs as they are in the business for profit making as a sole objective. So, the Social Entrepreneurs have the huge growth potential particularly in the developing countries like India where we have huge societal disparities in terms of the financial positions of the population. Still 22 percent of the Indian population is below the poverty line and also there is disparity among the rural & urban population in terms of families living under BPL. 25.7 percent of the rural population & 13.7 percent of the urban population is under BPL which clearly shows the disparity of the poor people in the rural and urban areas. The need to develop social entrepreneurship in agriculture is dictated by a large number of social problems. Such problems include low living standards, unemployment, and social tension. The reasons that led to the emergence of the practice of social entrepreneurship are the above factors. The research problem lays upon disclosing the importance of role of social entrepreneurship in rural development of India. The paper the tendencies of social entrepreneurship in India, to present successful examples of such business for providing recommendations how to improve situation in rural areas in terms of social entrepreneurship development. Indian government has made some steps towards development of social enterprises, social entrepreneurship, and social in- novation, but a lot remains to be improved.
OPTIMAL RECONFIGURATION OF POWER DISTRIBUTION RADIAL NETWORK USING HYBRID MET...IAEME Publication
Distribution system is a critical link between the electric power distributor and the consumers. Most of the distribution networks commonly used by the electric utility is the radial distribution network. However in this type of network, it has technical issues such as enormous power losses which affect the quality of the supply. Nowadays, the introduction of Distributed Generation (DG) units in the system help improve and support the voltage profile of the network as well as the performance of the system components through power loss mitigation. In this study network reconfiguration was done using two meta-heuristic algorithms Particle Swarm Optimization and Gravitational Search Algorithm (PSO-GSA) to enhance power quality and voltage profile in the system when simultaneously applied with the DG units. Backward/Forward Sweep Method was used in the load flow analysis and simulated using the MATLAB program. Five cases were considered in the Reconfiguration based on the contribution of DG units. The proposed method was tested using IEEE 33 bus system. Based on the results, there was a voltage profile improvement in the system from 0.9038 p.u. to 0.9594 p.u.. The integration of DG in the network also reduced power losses from 210.98 kW to 69.3963 kW. Simulated results are drawn to show the performance of each case.
APPLICATION OF FRUGAL APPROACH FOR PRODUCTIVITY IMPROVEMENT - A CASE STUDY OF...IAEME Publication
Manufacturing industries have witnessed an outburst in productivity. For productivity improvement manufacturing industries are taking various initiatives by using lean tools and techniques. However, in different manufacturing industries, frugal approach is applied in product design and services as a tool for improvement. Frugal approach contributed to prove less is more and seems indirectly contributing to improve productivity. Hence, there is need to understand status of frugal approach application in manufacturing industries. All manufacturing industries are trying hard and putting continuous efforts for competitive existence. For productivity improvements, manufacturing industries are coming up with different effective and efficient solutions in manufacturing processes and operations. To overcome current challenges, manufacturing industries have started using frugal approach in product design and services. For this study, methodology adopted with both primary and secondary sources of data. For primary source interview and observation technique is used and for secondary source review has done based on available literatures in website, printed magazines, manual etc. An attempt has made for understanding application of frugal approach with the study of manufacturing industry project. Manufacturing industry selected for this project study is Mahindra and Mahindra Ltd. This paper will help researcher to find the connections between the two concepts productivity improvement and frugal approach. This paper will help to understand significance of frugal approach for productivity improvement in manufacturing industry. This will also help to understand current scenario of frugal approach in manufacturing industry. In manufacturing industries various process are involved to deliver the final product. In the process of converting input in to output through manufacturing process productivity plays very critical role. Hence this study will help to evolve status of frugal approach in productivity improvement programme. The notion of frugal can be viewed as an approach towards productivity improvement in manufacturing industries.
A MULTIPLE – CHANNEL QUEUING MODELS ON FUZZY ENVIRONMENTIAEME Publication
In this paper, we investigated a queuing model of fuzzy environment-based a multiple channel queuing model (M/M/C) ( /FCFS) and study its performance under realistic conditions. It applies a nonagonal fuzzy number to analyse the relevant performance of a multiple channel queuing model (M/M/C) ( /FCFS). Based on the sub interval average ranking method for nonagonal fuzzy number, we convert fuzzy number to crisp one. Numerical results reveal that the efficiency of this method. Intuitively, the fuzzy environment adapts well to a multiple channel queuing models (M/M/C) ( /FCFS) are very well.
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According to a study by CRISIL and preliminary date released for 2011-12 by
National Sample Survey Organization (NSSO), the consumption of FMCG product, usage of
technology is also enhanced in rural areas. According to a recent survey in December 2012 of
IMRB and Internet and Mobile Association of India (IMAI), “the number of claimed internet
users has witnessed a Compounded Annual Growth Rate (CAGR) of 73 percent since
December 2010. As of June 2012 there are 3.6 million mobile internet users in rural India.
This has grown 7.2 times in the past two years. The penetration of the computer literates
among the rural population is 8.4 percent while the penetration of claimed internet users has
grown from 2.68 percent in 2010 to 4.6 percent in 2012. The penetration of active internet
users has enhanced from 2.13 percent in 2010 to 3.7 percent in 2012.
The data clearly shows that increased levels of media, technology and mobile
penetration have caused a shift in the rural buying decisions and purchasing patterns. The
Indian Companies and MNCs are trying to trigger the growth in rural areas. The marketers
have noticed that rural people are now very much interested to dispose their income and are
in the better position. Other than this the urban markets are matured, competition level is very
high, frequent changes in the taste and preferences of the urban consumers, short product life
cycle are also a few reasons which are encouraging marketers to go for the rural markets. All
what the marketers need is to make a proper research of the rural market environment and
adopt a strategy accordingly.
OBJECTIVES
The research paper consists of following objectives:
1. To study the rural market.
2. To analyze the growth potential of rural markets.
3. To recognize the factors to decide the success of rural promotionalstrategies.
4. To throw light on the improvements to make the right strategy for enhancing the rural
market opportunities.
RESEARCH METHODOLOGY
For making this research successful and worthy, a questionnaire was structured.
Through the help of the questionnaire, primary data has been collected. Informal interviews
have been taken of 200 respondents. The research also includes secondary data which has
been collected from various websites, books etc.
REASONS TO GO FOR INDIAN RURAL MARKETS
1. Large Market: 70% of Indian population lived in 6,27,000 villages in rural areas.
2. High Income: Rural Indians have high income levels. By the advanced technology
and agricultural opportunities, the income level is also enhanced of villagers.
3. Similar Preferences/Choices: Most of the rural people have similarities in their
choice of the products. So it is easy for the marketers to access them. Lack of
frequently changing demand is also a supportive factor why MNCs are shifting
towards rural markets.
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4. Development of Infrastructure Facilities: Most of the rural areas are connected with
roads and railways transportation. By the infrastructural development it is easy to
supply the goods and the products to the rural areas.
5. Awareness of Media: Rural people are much more aware nowadays regarding the
products available in the markets. They are quite aware about new products, product
features, availability, price etc. through the help of media like television, radio,
newspaper etc.
6. Rising Educational and Literacy Level: Due to the efforts of Government in India,
schools have been established for the education of the rural children. Not only this,
the private sector is also establishing and attracting village/rural students to go for
higher studies. Most of the Colleges / Institutions are established on National
Highways, nearly the village areas. With the development of educational standards
there is automatically a great demand to buy and use the new products especially by
the young rural people.
FEW CHALLENGES FOR MARKETERS
While going to the rural markets the marketers are facing challenges, few of them are as
follows:
1. Lack of Infrastructure Facilities: The Government is trying their best to provide the
infrastructure facilities but still there is lot more needed to make the improvement on
that highest level. Still the rural people are not getting proper electricity, banking
services etc.
2. Depended on Seasonable Income: Rural people are dependent on the seasons for
their income. If the season for agriculture is in their favor they have good income
otherwise they are not able to spend amounts for purchasing of many products.
3. Traditional way of Living: Rural people are still living in their own traditional
environment. They don’t want to change and are not ready to accept the modern
products easily.
4. High but Scattered Market Area: Rural Markets are huge but scattered market area,
it creates a difficulty for the marketers to access the rural areas. Due to this, marketers
are unable to adopt many of the promotional tools for promoting their products.
5. Lack of Promotional Tools: Marketers can adopt the advertising as a promotional
tool for the rural areas, but other than this tool, other tools are very difficult to adopt
for marketing like sales promotion, personal selling, which are some of the tools
which are successful in the urban markets but the marketers can not adopt it in the
rural markets.
6. Uses of many Regional Languages: Rural people are using regional languages which
are difficult for the marketers to understand. Most of the rural people fail to
understand the languages which are used in the promotional tools like advertising so it
is impossible to make them aware about the products.
7. Low Level of Education: The education level of rural people is very low in
comparison to urban people.
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SAMPLE SIZE
The respondents in the sample consisted of rural and sub-urban consumers. 200 (two
hundred) respondents around the area of Kota, Bundi (Rajasthan) were interviewed. These
respondents have certain exposure to the urban lifestyle. The samples are further presented in
the tabulation form with their responses.
INFERENCES
Through the help of structured questionnaire, the study has been done. Each of the
question covers the valid reasons to find out the rural environment and its necessities. The
analysis of the table is as follows:
Table 1: Age of Respondents
Response Number of Respondents Percentage (%) of
Respondents
Less than 20 years 24 12
21 – 30 years 32 16
31 – 40 years 65 32.5
41-50 years 49 24.5
50 years above 30 15
Total 200
The first question was designed to find out the age of the respondents from rural areas. The
above table reveals that 32.5% of age group 31-40 years is mainly involved in the research
work for concluding the right market strategy and to find out the rural market environment.
Table 2: Gender of Respondents
Response Number of Percentage (%)
Respondents of Respondents
Male 130 65
Female 70 35
Total 200
The above table defines the gender which the researcher has involved into the research work.
Male respondents were higher than the female respondents.
Table 3 : Monthly Income of Respondents
Response Number of Percentage (%)
Respondents of Respondents
Less than Rs. 2,000 25 12.5
Rs. 2,001 – 5,000 82 41
Rs. 5,001 – 8,000 35 17.5
Rs. 8,001- 10,000 28 14
Rs. 10,001 – 15000 25 12.5
More than 15000 05 2.5
Total 200
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It is analyzed that the monthly income of rural people is in between 2,001-5,000 maximum
and the range is in between 2,001-15,000 which indicates that the respondents are willing to
make expenditure on the purchasing of products.
Table 4 : Education of Respondents
Response Number of Percentage (%)
Respondents of Respondents
Less than Vth 05 2.5
Upto VIIIth 47 23.5
Upto Xth 78 39
Upto XIIth 39 19.5
Graduate 20 10
Post Graduate 11 5.5
Total 200
The said table analyzed the education level of the rural respondents who have been involved
in the research. It clearly shows that most of the respondents are having education upto Xth
standard. So it can be concluded that they are able to understand the language of the product
and the promotional tools used by media.
Table 5 : Preferred Media of Communication Regarding Product
Response Number of Percentage (%)
Respondents of Respondents
Television 62 31
Radio 30 15
Mobile 44 22
Newspaper 12 6
Posters 10 5
Word of Mouth 33 16.5
Drama/Skills 09 4.5
Total 200
The table 5 reveals that the most preferred media to get information and details, regarding the
products, is television.
Table 6 : Adoption of Right Marketing Practice
Response Number of Percentage (%)
Respondents of Respondents
Urban 95 47.5
Rural 43 21.5
Both 62 31
Total 200
In spite of rural developments, the marketers are adopting marketing strategies for the urban
consumers. According to the above table the marketers have to focus on both the markets,
urban as well as rural but they have to make more efforts for the rural markets.
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Table 7 : Buying Decisions Influencers
Response Number of Percentage (%) of
Respondents Respondents
Content 16 8
Price 68 34
Brand Name 84 42
Celebrity Endorsement 32 16
Total 200
Table 7 analyzed that rural people are influenced by the brand name. A brand name can effect
their buying decisions. If they are familiar with a brand name they prefer that again and again.
Table 8 : Purchasing / Buying Decision
Response Number of Percentage (%) of
Respondents Respondents
Self 92 46
Parents 59 29.5
Spouse 32 16
Children 17 8.5
Total 200
The above table number 8 highlights that most of the rural people take the buying decisions on
their own. They prefer to purchase a product with their willingness and own decision.
Interference of parents is also there, but the first choice is their own.
Table 9 : Thinking and Perception of New Product / Brand
Response Number of Percentage (%) of
Respondents Respondents
No effect of new product 62 31
Try new product 50 25
Try to use after feedback of others 88 44
Total 200
The table reveals that most of the respondents prefer to use a new product after getting a feedback
from others who have already used the product. It shows there is a hitch of acceptance of a new
product by the rural consumers.
Table 10: Impact of Language in Purchasing Decision
Response Number of Percentage (%) of
Respondents Respondents
Regional/Local 85 42.5
National 50 25
Both of them 65 32.5
Total 200
The last table number 10 shows that most of the respondents prefer regional or local language
while purchasing a product. The information regarding the product they want is preferred in their
local language.
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CONCLUSION
The research reveals that most of the people who are engaged in making the decision
of purchasing, are in the age group of 31-40 years. While making strategies for rural
marketing, the marketers must be aware about the media selection, proper use of the language
which is understandable by the rural people. Regional language play an important role in
purchasing decision, other than this rural people started recognizing the brand name while
shopping. They rely on the decisions of other people who have already used that product, so
the marketers need to make a proper marketing strategy. There are several opportunities in
rural markets if marketers concentrate properly on the requirements of the rural consumers.
Branding, media, usage of language are the few important factors which must be kept in
mind, while going for rural marketing.
REFERENCES
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www.bmsgroup.blog.co.in/files/2008/07/final-pro.doc
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communication for development”
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Iss. 2; pg. 110, 4 pgs
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6. Kashyap, Predeep and Raut, Siddhartha (2010 ed.), The Rural Marketing Book
7. Lane, Bernard, Kenji Yoshinaga (1994), “Niche markets for the rural world”. The
OECD Observer, Paris: Oct/Nov 1994, Issue no. 190; pp. 14Vishwanathan, Gomathi,
“Challenges in Rural Marketing”, http://EzineArticles.com/?expert=
Dr._Gomathi_Viswanath
8. Jha, Neeraj (2000), "Gung-ho on rural marketing", The Financial Express, June 19
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Opportunities of Marketing in Rural India”, EF, December
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12. Business World, The Marketing Whitebook -2010-2011
13. Mirchandani, Rahul (2006), “Evolving a New Marketing Mix for Selling to Rural
Indians”
14. http://knowledge.wharton.upenn.edu
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