The document outlines essential components for delivering an effective pitch, emphasizing the importance of engaging with the audience, conveying a clear and compelling message, and using storytelling techniques. It details proposed slide topics including vision, problem, solution, and call to action, along with tips for each section to enhance impact. Clarity on the business model, competition, and financials is also highlighted as critical to persuading stakeholders.

1. Indi Singh
Commercial Programme Manager
Cheshire & Warrington

2. Task
What makes a good pitch?

3. Delivery and Content

4. Delivery
• Show your Passion and Connect with your
Audience - engage
• Focus on your Audience’s Needs & Priorities
• Keep it Simple: Concentrate on your Core
Message
• Smile and Make Eye Contact with your
Audience
• Start Strongly

5. Delivery
• Tell Stories
• Avoid the hard sell – understand what is in it
for the NHS, Patients, Citizens
• Use your Voice Effectively
• Use your Body Too – non verbal
communication
• Relax, Breathe and Enjoy – slow it down

6. Task
In a Pitch Less is More !!!

7. Content - Slide topics - Task
1. Vision
2. Problem
3. Solution
4. Demo
5. Team
6. Traction & Roadmap
7. Business Model
8. Finance and Funding
9. Competition
10. Summary
11. Call to action

8. Slide 1: The Vision
• Why did you start the business?
• What is the value proposition?
Tips
• State it in lay terms
– No assumptions
– No acronyms
– Aim it at your Parents/Grandparents
• Refer to Value Proposition

9. Slide 2: The Problem
• If you’re not solving a real world problem why do
you exist?
• How are you going to make a difference?
Tips
• State who is the target market and what their
problem is
• Say it as a story
• Refer to Pains in the system

10. Slide 3: Solution
• How do you solve the problem?
• How do people use your service/product?
• Think about barriers try to identify those?
• How do you come to the rescue?
• Tips
• Focus on the people not the tech
• Again, tell a story
• Refer to Gain and Pain

11. Slide 4: Demo
• People love a demo! (but be careful)
• It shows that there is substance to your claims
Tips
• Use screen shots or hand outs
• Walk through the solution

12. Slide 5: The Team
• What relevant experience do you have?
• Show the positions you want to fill
• Why are you and your team the best people to deliver
this solution and grow the company?
• Tips
• Highlight the key team members and their expertise
• Highlight their previous roles and relevant successes
• People buy from people (they Like or Trust – discuss!)

13. Slide 5a: Partnerships
• Who have you partnered with?
• Why did you partner?
• Tips
• Support provided
• Duration
• Intellectual property

14. Slide 6: Traction
• What is the impact and evidence?
• What are your successes to date?
• What have you achieved?
• Who are the early adopters?
Tips
• Talk about the journey to date
• Promote your successes, partnerships, case
studies
• Next major steps?

15. Slide 6a: Roadmap
• What are your milestones?
• Where do you want to be?
• Any barriers to achievement?
Tips
• Your journey going forward
• Set out future plans
• Building on achievements to date

16. Slide 7: Business Model
• How do you make money?
• What are the charges, how often, who pays?
• Are you a premium product (why/why not?)
• Consumables?
Tips
• Consider your revenue
• Consider you costs
• Compare to competitors
• Refer to the Business Model Canvas

17. Slide 8: Finance & Funding
• How much money have you made?
• What is the profitability?
• How much do you need now and future?
Tips
• Consider your revenue
• Consider you costs
• Compare to competitors
• Refer to the Business Model Canvas

18. Slide 9: Competition
• Who else is out there doing this?
• There is always someone!
• Can you quantify why you are better?
Tips
• Show you understand the market and your place
in it
• Why choose you?
• Don’t “slag off” the competition

19. Slide 10: Summary
• Your KEY messages!
• Exit plan
Tips
• Summarise your vision, successes and what
you will deliver for them
• Don’t mention the pricing or the competition
• Be upbeat and positive

20. Slide 11: Call to action
• What is your ask?
• What do you want to happen next?
• Who else do you need to speak to?
Tips
• Don’t fade at this point!
• Ask for the money (or at least ask about it)
• Be 100% clear
• Get a date in the diary

21. Go create and pitch!