One of the biggest challenges universities and student unions’ face today when enhancing the student experience is closing the feedback loop between students and staff. With a constant stream of survey and systems, university staff struggle to demonstrate how they are acting on student feedback in a timely and relevant manner. As a result this leads to students feeling further disengaged and dissatisfied as they feel their voice is not heard or do not adequately supported. Unitu aims to provide an effective way for universities to engage with the student voice and close the feedback loop. We will present findings, best practices, potential consequences of an ineffective feedback system and how we've discovered a great way to close the feedback loop and improve the student experience.