This document provides advice on increasing a company's profitability by focusing on revenue, costs, and cash flow. It recommends: 1) Benchmarking revenue, profit, and expenses against similar companies to set targets. 2) Reviewing the top five expense categories and developing a plan to cut costs through lean management practices and outsider reviews. 3) Ensuring revenue is stable or increasing to offset cost control efforts and compounding cash flow issues. 4) Creating a monthly financial forecast, weekly cash flow model, and comparing actuals to the plan regularly to stay on track.