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Welcome
Introduction to Seminar
What do you hope to learn in the next two hours:
Burning issues?
Topics of interest?
Opportunity to network
Have fun!
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Financial Health Check
Why?
Understand your business better
Use financial statements to improve business
performance
Make informed decisions on fact not fiction
Assess the financial health of your business
Be aware of financial warning signs
Take a proactive approach to managing your
business through difficult times
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Topics for today’s seminar
What is your profit and loss statement telling
you?
How to read a balance sheet – it’s easy!
Easy ways to do the numbers
Are your business finances as good as your
competitors?
The five financial warning signs – solve the
problems before they happen
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Profit and Loss statement
Summary of income, costs and expenses
Also referred to as:
Income statement
Revenue statement
Statement of performance
Reflects past performance of your business
Tracks how a business is performing
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Profit and Loss statement
Why?
Understand how much profit you are making
review sales, margins, expenses
Make decisions on fact not fiction
Assist with BAS and other tax requirements
Compare your business performance to other
businesses in the same or similar industries
Provide information on the business performance
to lenders or investors
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Profit and Loss Statement
Total all types of revenues
Deduct the costs of the goods that have been
sold (purchases + beginning stocks – ending
stocks)
Deduct all the costs and expenses of
operating the business
What remains is profit (or perhaps a loss)
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Gross Profit
Less
Sales Discounts
Sales
Commissions
Equals
Gross Profit
Cost of Goods Sold
Less
Equals
Sales
Net Sales
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Cost of Goods Sold
Opening
Stock
Plus
Stock Purchases
Equals
Stock available
for sale
Less
Closing Stock
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Profit and Loss statement
Equals
Gross Profit
Less
Expenses
(Fixed & Variable)
Cost of Goods
Sold
Less
Net Sales
Net Profit
Equals
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Reading the Profit and Loss statement
Use a financial system
Have the information set up to provide
meaningful information
Chart of accounts allocates transactions into
categories
Chart of accounts dictates how the information will
be presented in these financial statements
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Reading the Profit and Loss
statement
Let’s look at the Profit and Loss Statement
on page 7.
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Balance Sheet
Shows the financial position of the business at
a point in time
Items listed in terms of immediacy – short
term and longer term
Used to analyse the financial health of the
business
Shows the net worth of the business to the
owners
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Balance Sheet Hint
Assets
$122,400
Liabilities
$101,200Funded
Through
Shareholders’
Funds
$21,200
This diagram shows
how the Balance Sheet
works
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Balance Sheet Classifications
Current Assets
All assets that will be turned into cash within 12 months
Current Liabilities
All liabilities that have to be repaid within 12 months
Non Current Assets
All assets other than current assets
Non Current Liabilities
All liabilities other than current liabilities
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Balance Sheet
Let’s look at the Balance Sheet on page 10.
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Easy ways to do the numbers
Analysing financial statements can be used to
predict the success, potential failure and
progress of your business
Spot trends in your business
Compare your business with similar
businesses in the same industry
Don’t worry about the calculations – it is more
important to understand the results
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Financial Statement Ratios
Liquidity: The ability of the business to pay the
bills as they fall due
Solvency: The ability of the business to meet all
debt obligations
Profitability: Measure business performance and
ultimate success of operations
Management: How effectively working capital is
being managed
Balance Sheet: How efficient the business is using
assets and equity
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Liquidity Ratios
The ability of the business to pay the bills as they fall due
Current Ratio: Measures of financial strength
Total current assets
Total current liabilities
Quick Ratio: Best measure of liquidity
Current assets – stock
Current liabilities
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Solvency Ratios
The ability of the business to meet all debt obligations
Leverage: How assets are being funded
Total liabilities
Equity
Debt to asset: Percentage of assets being
financed by liabilities
Total liabilities
Total assets
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Profitability Ratios
Measure business performance
Gross Margin: % of sales dollars remaining
(after obtaining or manufacturing the
goods sold) available to pay the
overhead expenses of the business
Gross profit
Net Sales
Net Margin: % of sales dollars left after all expenses
Net profit
Net Sales
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Management Ratios
Days stock: How well your stock is being managed?
Average Stock x 365
Cost of goods sold
Days debtors: How quickly cash from customers is
being collected?
Debtors x 365
Net Sales
Days creditors: How well accounts payable are being
managed?
Creditors x 365
Cost of goods sold
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Balance Sheet Ratios
How efficient the business is using assets and equity
Return on assets: How efficiently profits are being
(ROA) generated from the assets of
the business
Net profit before tax x 100
Total assets
Return on investment: Measures the return on
(ROI) equity in the business
Net profit before tax x 100
Total Equity
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Benchmarking
Are your finances as good as your competitors?
Use benchmark data
ATO
SBV IBISWorld
FRMC
Industry associations
Industry averages by
Turnover
Geographical placement CBD vs regional
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Benchmarking
Let’s have a look at the benchmarks (PDF).
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Five Warning signs
1. Inability to pay your debts
Prepare weekly cashflow forecasts
Sell old or excess stock
Solid procedures for collecting outstanding
debts
Others?
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Five Warning signs
2. Poor Profitability
Regularly check gross and net margins
Sales – are your measures to retain and
attract new customers working?
Discounting –differentiate your offer based on
non-monetary traits
Others?
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Five Warning signs
3. No access to finance - could be the start of
the end
Seek finance facility when business is going well
Extending supplier terms
Monitoring cashflow through forecasts to rectify
cashflow issues before they happen
Others?
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Five Warning signs
4. High staff turnover
Be an employer of choice
Involve staff in managing the
business
Look at the culture of your
business
Others?
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Five Warning signs
5. Inadequate financial records
Set aside time each week
Understand what the key financial areas are of
your business
Update your financial management training
Knowing what the warning signs are is the first
step to taking control of your business in tough
times!
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Appendix One
CPA Australia Managing in tough times fact
sheet Appendix One page 27
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Todays Top Tips
Profit and Loss statement and Balance Sheet
Know how to read them
Understand your business better
Use these to improve business performance
Make informed decisions on fact not fiction
Analyse the financial ratios
Use benchmarks to compare your business
Be aware of financial warning signs
Take a proactive approach to managing your
business through difficult times
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List 3 actions you will follow
through with as a result of this
workshop
Then
List 3 things that you’ve learned
in this seminar
List 3 actions you will follow
through with as a result of this
seminar
List 3 things that you’ve learned in
this seminar
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Business mentors help you to identify a clear direction
for you and your business.
Business mentors can also advise you on how to:
conduct market research
work out your break-even point
price and/or cost your products or services
develop an effective marketing strategy
use other business management tools
To arrange a free mentoring session with a business mentor complete
the evaluation form and select FREE Mentoring Session on page 2. You
will then receive an email with details on claiming your free mentoring
session.
FREE mentoring session
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Questions?
Thank you for attending
Check out
business.vic.gov.au/events
for more workshop information

Financial Health Check seminar