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Business Financials
Made Simple
Presented by

SCORE - Detroit Chapter
And

Detroit Entrepreneur Week
Agenda
Introductions
From checkbooks to Quickbooks

Financial Statements
Analysis made simple

Business Financials Made Simple

2
SCORE - A Volunteer Resource
for Small Businesses
365 Chapters in the US
Detroit Chapter has 84 members
50 years of helping business owners
Mentoring - Free and Confidential
Workshops
Scheduled workshops – small fee
Community presentations like this one
Detroit Chapter: 313-226-7947, www.detroit.score.org
Business Financials Made Simple

3
Importance of Keeping good
financial records
Improves your profitability
Cost control
Analysis and planning
Required for loans

Business Financials Made Simple

4
Checkbooks to Quickbooks
Startup businesses often keep their financials
through their business checkbook
Growing businesses need what big business calls
“Enterprise Software”
Entry level and mid-size business software
Quickbooks by Intuit
Sage 50 (New Name for Peachtree software)
Business Financials Made Simple

5
Checkbooks to Quickbooks
Software is available
On your desktop
In the Cloud
Maintain your financial records
Yourself or someone in your company
An Accountant or bookkeeping service
Pay attention to information security
Business Financials Made Simple

6
Checkbooks to Quickbooks
Financial data are more than just a bank balance
Financial reports for lenders and yourself
Payroll and taxes
Prepare invoices and quotes
Keep inventory and Purchase orders
Enterprise software improves productivity and
your financial control
Business Financials Made Simple

7
Sources of Financial Information
for Planning
Sales Plans >>>>>> >>Revenue Projections
Purchasing Plans>>>>Cost of Goods Sold Estimates
Direct Materials and Direct Labor (for production)
And/or
Finished Goods (for resale)

Budgets >>>>>>>>>>>Operating Expense Estimates
Business Financials Made Simple

8
Sources of Information
for Financial Statements
Revenues:
Customer invoices or POS systems
Their payments
Costs/Expenses:
Vendor/Supplier invoices
Your payments
Chart of Accounts: Account number and name
assigned to invoices and payments
Business Financials Made Simple

9
Bookkeeping
Bookkeeping is simply Data Entry into
financial software (Enterprise software)
Not difficult but can be time consuming
POS retail systems provide automatic
(electronic) sales data entries
Use a professional for setup
Key accounts unique to your business
Transactions, debts and ownership
Business Financials Made Simple

10
Principal Financial Statements
Operating Statements
Profit & Loss – tracking sales and expenses
Cash Flow – your ability to pay bills
Financial Health
Balance Sheet – key document for lenders

Business Financials Made Simple

11
Profit and Loss Statement
Simplified P & L
Revenues

Definitions
Revenues = Sales – net of discounts

Less Cost of goods (COG)

Gross Profit
Expenses
Rent
Utilities
Others

COG = the actual cost of materials,
labor or goods that you sell

Expenses
Common costs to operate your
business
Recorded at time of payment

Net Profit = Gross Profit less
Expenses
Business Financials Made Simple

Or reserve account for future
payments

12
Cash Flow Statement
Period

Month 1

Month 2

Month 3

Revenues

$5,000

$10,000

$2,000

COGS

- $3,000

- $6,000

- $1,200

Gross Profit

$2,000

$4,000

$800

Expenses

- $1,200

- $1,400

- $1,200

Net Profit

$800

$2,600

($400)

Taxes

- $200

- $400

- $1,100

$600

$2,200

($1,500)

Beginning Cash in Bank

$1,000

$1,600

$3,800

Ending Cash in Bank

$1,600

$3,800

$2,300

Net Profit after Taxes

Business Financials Made Simple

13
Balance Sheet

Liabilities

Assets
Sort term
Long term
Equipment

Equals

Short term loans
Long term loans

Owners Equity

Assets = Liabilities plus Owners Equity
Business Financials Made Simple

14
What do we do with this stuff?
Hide it in a drawer? or
File with Uncle Sam? And Aunt Michigan?
And Daddy Detroit? or
Act as responsible Business Owners!!!
Analyze results
Take corrective action as needed
Make plans for growth
Work with lenders and advisors
Business Financials Made Simple

15
SALES Analysis made simple –
plan and compare
Revenues/SALES are results
Sales (objectives) plans are projections
Analysis is simply comparing your results with
your plans – control your business
Small businesses can evaluate the affect of
promotions, sales staff performance, etc.
Take corrective action if performance lags
plans
Business Financials Made Simple

16
COST Analysis made simple –
plan and compare
COG and Expenses are actual payments to
suppliers and vendors
Budgets are your plans for these cost
COG based on sales levels
Expenses are common costs to run the business
Compare budgets to actual costs monthly
Be alert to problems or issues
Understand what bills belong into each account
Business Financials Made Simple

17
Analysis made simple –
plan and compare
Download information from your Enterprise
Software into spreadsheet software
Compare plans with performance monthly,
quarterly and annually
Sales Plan and Budgets
Revenues, COG and Expenses
Pay attention to seasonal issues
Business Financials Made Simple

18
Variance Analysis Example
Item
Sales
Inventory turns
Receivables aging

Actual

Budget/Projection

Variance

$2,000,000

$2,200,000

($200,000)

12 times/year

15 times/year

(3 times/year)

45 days

35 days

10 days

Sales per employee
Average Sales
Ticket
Business Financials Made Simple

19
Balance Sheet Ratios –
the keys to business loans
Balance sheets are simply a list of your Assets,
Liabilities and Owners Equity
Lenders have created a set of ratios that act
as grades of your performance
Your performance should be at or above
your industry’s average
Industry average information is available
and lenders have that information
Business Financials Made Simple

20
Balance Sheet Ratios –
the keys to business loans
Types of financial ratios
Common size ratios – compares you to your industry
Liquidity ratios – compares assets to liabilities
Operating ratios – how well you run your company
Solvency ratios – will you run out of cash
Collateral ratios – assets available to secure credit

Business Financials Made Simple

21
Balance Sheet Ratios –
the keys to business loans
Liquidity ratios
A measure of a company’s ability to cover
expenses
Current Ratio – Total current assets divided
by current liabilities – 2 to 1 is acceptable
Quick Ratio – Current assets minus
inventory divided by current liabilities –
.5 to 1 is acceptable
Business Financials Made Simple

22
Balance Sheet Ratios –
the keys to business loans
Days receivable ratio – 365 divided by the Sales
Receivables ratio. Often called A/R aging.
Example: 365/11.8 = 31 days
Sales to receivables – Net Sales divided by Net
Receivables. Represents the number of times A/R has
been collected in a year.
Example (000): $200/$17 = 11.8 x’s
Business Financials Made Simple

23
Financials – The Keys to
Grow Your Company and Profits
Understanding and using your financial reports
helps you become a good Business Owner
More than just being a good operator
Thank You for your attention and participation
Contact SCORE about Mentoring, Workshops
and other small business resources
www.detroit.score.org
Business Financials Made Simple

24

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DEW14 - Business financials made simple

  • 1. Business Financials Made Simple Presented by SCORE - Detroit Chapter And Detroit Entrepreneur Week
  • 2. Agenda Introductions From checkbooks to Quickbooks Financial Statements Analysis made simple Business Financials Made Simple 2
  • 3. SCORE - A Volunteer Resource for Small Businesses 365 Chapters in the US Detroit Chapter has 84 members 50 years of helping business owners Mentoring - Free and Confidential Workshops Scheduled workshops – small fee Community presentations like this one Detroit Chapter: 313-226-7947, www.detroit.score.org Business Financials Made Simple 3
  • 4. Importance of Keeping good financial records Improves your profitability Cost control Analysis and planning Required for loans Business Financials Made Simple 4
  • 5. Checkbooks to Quickbooks Startup businesses often keep their financials through their business checkbook Growing businesses need what big business calls “Enterprise Software” Entry level and mid-size business software Quickbooks by Intuit Sage 50 (New Name for Peachtree software) Business Financials Made Simple 5
  • 6. Checkbooks to Quickbooks Software is available On your desktop In the Cloud Maintain your financial records Yourself or someone in your company An Accountant or bookkeeping service Pay attention to information security Business Financials Made Simple 6
  • 7. Checkbooks to Quickbooks Financial data are more than just a bank balance Financial reports for lenders and yourself Payroll and taxes Prepare invoices and quotes Keep inventory and Purchase orders Enterprise software improves productivity and your financial control Business Financials Made Simple 7
  • 8. Sources of Financial Information for Planning Sales Plans >>>>>> >>Revenue Projections Purchasing Plans>>>>Cost of Goods Sold Estimates Direct Materials and Direct Labor (for production) And/or Finished Goods (for resale) Budgets >>>>>>>>>>>Operating Expense Estimates Business Financials Made Simple 8
  • 9. Sources of Information for Financial Statements Revenues: Customer invoices or POS systems Their payments Costs/Expenses: Vendor/Supplier invoices Your payments Chart of Accounts: Account number and name assigned to invoices and payments Business Financials Made Simple 9
  • 10. Bookkeeping Bookkeeping is simply Data Entry into financial software (Enterprise software) Not difficult but can be time consuming POS retail systems provide automatic (electronic) sales data entries Use a professional for setup Key accounts unique to your business Transactions, debts and ownership Business Financials Made Simple 10
  • 11. Principal Financial Statements Operating Statements Profit & Loss – tracking sales and expenses Cash Flow – your ability to pay bills Financial Health Balance Sheet – key document for lenders Business Financials Made Simple 11
  • 12. Profit and Loss Statement Simplified P & L Revenues Definitions Revenues = Sales – net of discounts Less Cost of goods (COG) Gross Profit Expenses Rent Utilities Others COG = the actual cost of materials, labor or goods that you sell Expenses Common costs to operate your business Recorded at time of payment Net Profit = Gross Profit less Expenses Business Financials Made Simple Or reserve account for future payments 12
  • 13. Cash Flow Statement Period Month 1 Month 2 Month 3 Revenues $5,000 $10,000 $2,000 COGS - $3,000 - $6,000 - $1,200 Gross Profit $2,000 $4,000 $800 Expenses - $1,200 - $1,400 - $1,200 Net Profit $800 $2,600 ($400) Taxes - $200 - $400 - $1,100 $600 $2,200 ($1,500) Beginning Cash in Bank $1,000 $1,600 $3,800 Ending Cash in Bank $1,600 $3,800 $2,300 Net Profit after Taxes Business Financials Made Simple 13
  • 14. Balance Sheet Liabilities Assets Sort term Long term Equipment Equals Short term loans Long term loans Owners Equity Assets = Liabilities plus Owners Equity Business Financials Made Simple 14
  • 15. What do we do with this stuff? Hide it in a drawer? or File with Uncle Sam? And Aunt Michigan? And Daddy Detroit? or Act as responsible Business Owners!!! Analyze results Take corrective action as needed Make plans for growth Work with lenders and advisors Business Financials Made Simple 15
  • 16. SALES Analysis made simple – plan and compare Revenues/SALES are results Sales (objectives) plans are projections Analysis is simply comparing your results with your plans – control your business Small businesses can evaluate the affect of promotions, sales staff performance, etc. Take corrective action if performance lags plans Business Financials Made Simple 16
  • 17. COST Analysis made simple – plan and compare COG and Expenses are actual payments to suppliers and vendors Budgets are your plans for these cost COG based on sales levels Expenses are common costs to run the business Compare budgets to actual costs monthly Be alert to problems or issues Understand what bills belong into each account Business Financials Made Simple 17
  • 18. Analysis made simple – plan and compare Download information from your Enterprise Software into spreadsheet software Compare plans with performance monthly, quarterly and annually Sales Plan and Budgets Revenues, COG and Expenses Pay attention to seasonal issues Business Financials Made Simple 18
  • 19. Variance Analysis Example Item Sales Inventory turns Receivables aging Actual Budget/Projection Variance $2,000,000 $2,200,000 ($200,000) 12 times/year 15 times/year (3 times/year) 45 days 35 days 10 days Sales per employee Average Sales Ticket Business Financials Made Simple 19
  • 20. Balance Sheet Ratios – the keys to business loans Balance sheets are simply a list of your Assets, Liabilities and Owners Equity Lenders have created a set of ratios that act as grades of your performance Your performance should be at or above your industry’s average Industry average information is available and lenders have that information Business Financials Made Simple 20
  • 21. Balance Sheet Ratios – the keys to business loans Types of financial ratios Common size ratios – compares you to your industry Liquidity ratios – compares assets to liabilities Operating ratios – how well you run your company Solvency ratios – will you run out of cash Collateral ratios – assets available to secure credit Business Financials Made Simple 21
  • 22. Balance Sheet Ratios – the keys to business loans Liquidity ratios A measure of a company’s ability to cover expenses Current Ratio – Total current assets divided by current liabilities – 2 to 1 is acceptable Quick Ratio – Current assets minus inventory divided by current liabilities – .5 to 1 is acceptable Business Financials Made Simple 22
  • 23. Balance Sheet Ratios – the keys to business loans Days receivable ratio – 365 divided by the Sales Receivables ratio. Often called A/R aging. Example: 365/11.8 = 31 days Sales to receivables – Net Sales divided by Net Receivables. Represents the number of times A/R has been collected in a year. Example (000): $200/$17 = 11.8 x’s Business Financials Made Simple 23
  • 24. Financials – The Keys to Grow Your Company and Profits Understanding and using your financial reports helps you become a good Business Owner More than just being a good operator Thank You for your attention and participation Contact SCORE about Mentoring, Workshops and other small business resources www.detroit.score.org Business Financials Made Simple 24