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DDB Canada Goes to Mesh 2011
- 1. MESH - JUNE 2011 LAB Porno, Copyrightv & Facebook aka What We Learned at MESH 1
- 2. M ESH - JUNE 20 1 1 L A B Wha t i s m es h ? “Canada’s leading online conference, mesh explores how the Internet is changing how we live, work and play.”
- 3. M ESH - JUNE 20 1 1 L A B Fou r St ream s o f Me s h • Media • Society • Business • Marketing
- 4. M ESH - JUNE 20 1 1 L A B Why m e sh ?
- 5. M ESH - JUNE 20 1 1 L A B Why m e sh ? advertising
- 6. M ESH - JUNE 20 1 1 L A B Why m e sh ? PR advertising
- 7. M ESH - JUNE 20 1 1 L A B Why m e sh ? PR advertising contagious
- 8. M ESH - JUNE 20 1 1 L A B Why m e sh ? PR advertising contagious mesh
- 9. M ESH - JUNE 20 1 1 L A B Great . Wh o a re s o me o f t h e s e s p e a ke r s ?
- 10. M ESH - JUNE 20 1 1 L A B Great . Wh o a re s o me o f t h e s e s p e a ke r s ? • Mark Surman - Executive • Ron Deibert, Director of the Director, The Mozilla Canada Centre for Global Foundation Security Studies • Jesse Brown, Canadian media • Heather Morrison - personality and internet Community Strategist, activist Sequentia Environics • Allison Vivas, President/CEO, PinkVisual.com • Sarah Abdurrahman, Libyan American Journalist
- 11. MESH - JUNE 2011 LAB CANADA’S INTERNET, COPYRIGHT & SOCIAL MEDIA v mesh 2011 - society stream 6
- 12. M ESH - JUNE 20 1 1 L A B Jesse B row n : How to Un s u c k Ca n a d a ’s Inte r net In many ways, Canada is simply behind. Jesse Brown is the host of TVO.org‘s Search Engine podcast. He blogs about technology for Macleans.ca and writes a media column for Toronto Life Magazine.
- 13. M ESH - JUNE 20 1 1 L A B Pri ce & Sp e e d of Ca n a d a ’s In te r n e t S u ck s Broadband subscription price ranges, Sept. 2010, all platforms, logarithmic scale, USD PPP Estonia 13.52 Estonia 50.89 Turkey 14.31 Turkey 155.12 Slovak Republic 14.50 Slovak Republic 575.81 Japan 14.82 Japan 49.44 Hungary 15.62 Hungary 91.25 Finland 17.34 Finland 44.33 Israel 17.58 Israel 204.44 World Rankings: Denmark 18.74 Denmark 109.49 Poland 20.33 Poland 65.07 Belgium 20.93 Belgium 109.63 Greece 21.17 Greece 35.63 Speed: 28 out of 33 Sweden 21.34 Sweden 116.69 Slovenia 21.46 Slovenia Iceland 21.51 Iceland 66.69 United Kingdom 22.46 United Kingdom 55.95 Austria 23.22 Austria 86.35 Price: 32 out of 40 Germany 23.44 Germany 58.83 Mexico 23.44 Mexico 117.70 United States 24.95 United States 144.95 Norway 25.36 Norway 610.17 Switzerland 26.07 Switzerland 66.71 Australia 26.15 Australia 111.19 Portugal 26.91 Portugal 357.42 Netherlands 27.46 Netherlands 100.92 Czech Republic 27.89 Czech Republic 69.53 Canada 28.47 Canada 145.81 Italy 30.68 Italy 46.63 Ireland 32.17 Ireland 65.92 Luxembourg 33.37 Luxembourg 110.03 France 33.67 France 70.14 New Zealand 33.85 New Zealand 127.01 Korea 34.29 Korea 64.30 Chile 34.63 Chile 79.89 Spain 44.48 Spain 83.05 1 10 100 1000
- 14. M ESH - JUNE 20 1 1 L A B # blockedu pn or t h
- 15. M ESH - JUNE 20 1 1 L A B A RRRR R!
- 16. M ESH - JUNE 20 1 1 L A B M icha el G ei s t : Copyright or Copyfight? What Lies Ahead for Canadian Copyright? Copyright Modernization Act (Bill C32) on track to be passed this year Michael Geist is a law professor at the University of Ottawa where he holds the Canada Research Chair in Internet and E-commerce Law. He is an internationally syndicated columnist of technology law issues and the subject of several WikiLeak cables.
- 17. M ESH - JUNE 20 1 1 L A B S ocial Medi a & C o py ri g h t Adv o c a c y Fair Copyright for Canada, organized across Facebook to spur offline action 2007 = Government pulls back legislation Bill C61, email your MP campaign, remixed art/zines, YouTube contest, local chapters emerge 2008 = Town hall meetings on copyright & increased awareness Copyright becomes cool, media coverage, public perception shifts, 8000+ submissions made 2009 against C61 = C61 dies & election called, and people recognize power of social media for advocacy Bill C32, MP Tony Clement tackling questions about bill’s implication on Twitter, Balanced 2010 Copyright for Canada emerges = Groups on both sides of the debate using social media to mobilize Copyright bill from a majority Conservative government, presented to a House with a strong (and 2011 young) NDP opposition = It’s our collective last chance to speak out, whatever your perspective
- 18. M ESH - JUNE 20 1 1 L A B Key Ta keaw a y s • Canada’s internet sucks (but this can change!) • Copyright law in Canada sucks (future outlook not so great!) • International community thinks Canadians are a bunch of pirates (but this isn’t true!) • Majority Conservative government means that the threat of crappy copyright law is real this time (and could even affect our business!) • Advocacy for fair copyright took off via social media (and continues to be a force to be reckoned with!)
- 19. MESH - JUNE 2011 LAB How Adult Entertainment is Changing the Webv mesh 2011 14
- 20. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n”
- 21. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n” • Patchen Bars, Author, The Erotic Engine
- 22. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n” • Patchen Bars, Author, The Erotic Engine • Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It
- 23. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n” • Patchen Bars, Author, The Erotic Engine • Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It • Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com
- 24. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n” • Patchen Bars, Author, The Erotic Engine • Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It • Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com • Brad Buset (not a speaker)
- 25. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n” • Patchen Bars, Author, The Erotic Engine • Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It • Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com • Brad Buset (not a speaker)
- 26. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n” • Patchen Bars, Author, The Erotic Engine • Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It • Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com • Brad Buset (not a speaker)
- 27. M ESH - JUNE 20 1 1 L A B “T he Po r no S e s s i o n” • Patchen Bars, Author, The Erotic Engine • Peter Nowak - Author, Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as We Know It • Allison Vivas, CEO/President, PinkVisuals.com/TopBucks.com • Brad Buset (not a speaker)
- 28. M ESH - JUNE 20 1 1 L A B How d i d t h e Por n In du s t r y s h a p e t h e we b?
- 29. M ESH - JUNE 20 1 1 L A B T he Probl e m
- 30. M ESH - JUNE 20 1 1 L A B Le ssons Lea r ne d b y T h e Po r n In d u s t r y React Quickly
- 31. M ESH - JUNE 20 1 1 L A B Le ssons Lea r ne d b y T h e Po r n In d u s t r y Make The Experience Better
- 32. M ESH - JUNE 20 1 1 L A B Le ssons Lea r ne d b y T h e Po r n In d u s t r y Develop Unique Content
- 33. M ESH - JUNE 20 1 1 L A B Le ssons Lea r ne d b y T h e Po r n In d u s t r y Create Unique Experiences
- 34. M ESH - JUNE 20 1 1 L A B “ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ”
- 35. M ESH - JUNE 20 1 1 L A B “ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ” “You can’t be selling all the time - you have to engage and interact with your fans on a personal level”
- 36. M ESH - JUNE 20 1 1 L A B “ B est Twitte r Ad v i ce Ev e r Ca m e Fr o m A Po r n Star ” “You can’t be selling all the time - you have to engage and interact with your fans on a personal level”
- 37. M ESH - JUNE 20 1 1 L A B T he Fut ure: S e x Ro b o t s
- 38. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ?
- 39. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ? • We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling
- 40. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ? • We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling • We WANT our audience to “pirate” the content we create
- 41. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ? • We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling • We WANT our audience to “pirate” the content we create • We need to ensure we’re creating content for our clients that is unique and interesting enough to share
- 42. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ? • We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling • We WANT our audience to “pirate” the content we create • We need to ensure we’re creating content for our clients that is unique and interesting enough to share • Connect the digital world to the physical
- 43. M ESH - JUNE 20 1 1 L A B Wha t do es a l l t hi s m e a n f o r u s ? • We’re perfectly situated to take advantage of the way “traditional” content creators and distributors are struggling • We WANT our audience to “pirate” the content we create • We need to ensure we’re creating content for our clients that is unique and interesting enough to share • Connect the digital world to the physical • Keep exploring
- 44. MESH - JUNE 2011 LAB Lessons on Gamification: Myths & Misunderstandings v mesh 2011 25
- 45. M ESH - JUNE 20 1 1 L A B Gamific at i on
- 46. M ESH - JUNE 20 1 1 L A B Gamific at i on
- 47. M ESH - JUNE 20 1 1 L A B T he Re war d L ay e r o f O n l i n e Ga m e s ?
- 48. M ESH - JUNE 20 1 1 L A B Parker ’s Co mp l ai n t
- 49. M ESH - JUNE 20 1 1 L A B Parker ’s Co mp l ai n t
- 50. M ESH - JUNE 20 1 1 L A B Parker ’s Co mp l ai n t
- 51. M ESH - JUNE 20 1 1 L A B Parker ’s Co mp l ai n t
- 52. M ESH - JUNE 20 1 1 L A B
- 53. M ESH - JUNE 20 1 1 L A B
- 54. MESH - JUNE 2011 LAB TURNING “LIKE” INTO ‘BUY’: F-COMMERCE v mesh 2011 - media stream, Janice Diner 31
- 55. M ESH - JUNE 20 1 1 L A B De ep Th ou g h ts f r o m Ma r k Z u c ke r b e r g “If I had to guess, social commerce is the next area to really blow up”
- 56. CANADIAN TIRE - DIGITAL PITCH 2011 F-Commerce F-Stores Ecosphere Facebook e-commerce Commerce on Facebook stores where shoppers can purchase real goods with real currency without leaving Facebook Deals on Facebook Facebook Credits Consumers can pay for The mandatory currency Facebook Deals inside used for games and in-app Facebook with a credit virtual goods. Recently card, with PayPal or with being used for real goods Facebook Credits. with Deals on Facebook Commerce off Facebook Facebook Facebook in-Store Retail Open Graph Bricks and mortar retailers Facebook influenced integrating Facebook to commerce on e-commerce offer customers a social websites with Like, Share, Facebook experience Recommend and Facebook while shopping in-store Connect Facebook Check-in Deals Check-in on Facebook on a smart phone and see the special Deals from nearby businesses. *Diagram courtesy of Janice Diner, @Janice Diner © May 3, 2011, Janice Diner www.janicediner.com @janicediner
- 57. M ESH - JUNE 20 1 1 L A B C ommerce on Face b o o k
- 58. M ESH - JUNE 20 1 1 L A B C ommerce on Face b o o k • Facebook stores, or “F-Stores,” are emerging in a variety of formats and are not limited to traditional retailers.
- 59. M ESH - JUNE 20 1 1 L A B C ommerce on Face b o o k • Facebook stores, or “F-Stores,” are emerging in a variety of formats and are not limited to traditional retailers. • The P&G Pampers F-store, powered by Amazon WebStore, sold 1,000 diapers packs direct to consumers in under an hour.
- 60. M ESH - JUNE 20 1 1 L A B C ommerce on Face b o o k • Facebook stores, or “F-Stores,” are emerging in a variety of formats and are not limited to traditional retailers. • The P&G Pampers F-store, powered by Amazon WebStore, sold 1,000 diapers packs direct to consumers in under an hour. • Delta Airlines launched Delta Ticket Counter, allows consumers to book and pay for flights inside Facebook.
- 61. M ESH - JUNE 20 1 1 L A B Face bo o k Cr e d i ts
- 62. M ESH - JUNE 20 1 1 L A B Face bo o k Cr e d i ts • The mandatory currency used for games and in-app virtual goods is now being used by Warner Bros. to stream movies in Facebook where consumers pay 30 Facebook credits ($3) to watch.
- 63. M ESH - JUNE 20 1 1 L A B Face bo o k- e na bl e d Web s i te s
- 64. M ESH - JUNE 20 1 1 L A B Face bo o k- e na bl e d Web s i te s • Traditional websites and e-commerce sites that integrate with Facebook to offer customers a Facebook experience while shopping or researching purchases.
- 65. M ESH - JUNE 20 1 1 L A B Face bo o k- e na bl e d Web s i te s • Traditional websites and e-commerce sites that integrate with Facebook to offer customers a Facebook experience while shopping or researching purchases. • Log in toTripAdvisor.com with Facebook Connect and you get a personalized experience that allows you to see your friends' travel recommendations, socializing your travel planning and purchases.
- 66. M ESH - JUNE 20 1 1 L A B Face bo o k- e na bl e d Web s i te s • Traditional websites and e-commerce sites that integrate with Facebook to offer customers a Facebook experience while shopping or researching purchases. • Log in toTripAdvisor.com with Facebook Connect and you get a personalized experience that allows you to see your friends' travel recommendations, socializing your travel planning and purchases. • The Levi's Friend Store launched April 2010 allows shoppers to browse their friends' "likes" by product category.
- 67. M ESH - JUNE 20 1 1 L A B Face bo o k i n- s tor e r e t a i l s • Brick-and-mortar retailers that integrate with Facebook to offer customers a Facebook experience while shopping in- store. • Macy's Magic Fitting Roomis a Facebook-connected fitting room equipped with a camera- enhanced 72-inch mirror and an iPad that allows customers to try on clothes and then share the experience with their Facebook friends.
- 68. M ESH - JUNE 20 1 1 L A B Face bo o k Ch e ck- i n De a l s • These allow local retailers to drive in-store traffic by offering special discounts to consumers who check in to their location with Facebook Places on their mobile phone. • The Gap leveraged check-in deals by offering a free pair of blue jeans to the first 10,000 consumers who checked in at Gap stores. • Mazda U.K. offered a 20 percent discount off the Mazda X5 for Check-in Deals when Places launched in the U.K.
- 69. MESH - JUNE 2011 LAB Deep Thoughts v mesh 2011 39
- 70. M ESH - JUNE 20 1 1 L A B De ep Th ou g h ts f r o m a n a t te n d e e : “What I liked most about the conference was hearing about how so many other industries were struggling to adapt to the new media landscape”
- 71. MESH - JUNE 2011 LAB Questions? v Ask Us Anything. 41
Editor's Notes
- DDB goes to Mesh\n
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- Brown asked his ‘tribe’ for a list of all the things that are #blockedupnorth via twitter and his blog, and this is some of that list.\n\n"We're sorry but the clip you selected is not available in Canada," is an all-too-familiar experience, as tons of popular services and programs from Hulu.com, Netflix, and Google Voice to Comedy Central videos are blocked online. The bottom line is that there are prohibitive costs for companies to set up shop in Canada, particularly around the size of the market (not worth the while), but also due to HUGE licensing fees. Here, as we know, companies that create the TV are also the companies that provide the service for you to watch. Licensing fees can be as high as 20x higher than with fees on radio, literally making Canada’s internet a no-man’s zone for most international (predominantly American) multimedia content.\n\nWhat does this mean for us? We ultimately have a much smaller internet playground to play in - for ourselves, for our clients, and for our audience. It also makes us rely on illegal means to access this content. Or, as Brown suggested with a solution to all the suckiness, “We should become pirates. If we can’t access legitimate services that we want to pay for, we should just take the stuff.” When he asked an unnamed cable service provider exec how to fix the suckiness, he said “If the internet sucks in Canada, then why are so many people using it?”\n\nAll of this leads to a hostile environment for new ideas. Watching the meter on bandwidth use and an environment where you can’t access many websites or legally mashup content like the news (a la Jon Stewart) creates a depressive internet environment. So then what happens when “all” we’re left with is to pirate?\n\n
- We’re often pointed to by the US as having lax copyright\nWe’re even on their Special 301 watchlist, placing us with China, Russia, India and Pakistan as the world’s worst online pirates\nRecent evidence shows that piracy is actually at an all-time low in Canada - 28%, dropping 6% since 2006. We’re actually in the bottom 15% in the world for software piracy. Our digital music sales have grown faster than the US each year. Digital and physical market sales of music are EQUAL in Canada. And, there’s now a law prohibiting Canadians from camcording movies too.\nLack of education about current legality. 66% of Canadians think installing multiple copies of the same software is legal. Most of our so-called piracy comes from over-installation \nWe’re under pressure from Americans to adopt legislation that hasn’t worked for them\nThis legislation puts our civil liberties at risk and will stifle Canadian innovation due to inflexibility in what can be done legally. More about this legislation.....\n\n\n\nShould change be dictated by the government through progressive new digital policies? Or has the government done enough harm already, and what we really need is for them to back off and deregulate? Should consumers speak up through petitions and online activism? Or are our interests better served through direct action, routing around the lousier aspects of our networks and voting with our dollars for services like VPN and Usenet access? How can we move past promises and towards Open Government? What’s to be done about all the geo-blocked content? How do we fight back against the erosion of our privacy and digital rights? So much suck, so many questions…\n\n\n\n\n\n
- The government introduced the Copyright Modernization Act (or Bill C-32), the long-awaited copyright reform bill on June 2, 2010 and has very publicly said that they will reintroduce and pass this act this year. The bill contains some important extensions of fair dealing, including new exceptions for parody, satire, and education. It also contains more sensible time shifting and format shifting provisions that still feature restrictions but are more technology neutral than prior bills. \n\nThis Act outlines three kinds of provisions - personal, compromised and no-compromised. \n\nCompromised provisions include something pretty scary - intermediary liability for ISPs. Under this Act, it will be legal for police, without warrants, to be able to ask your ISP for information about your - where previously they needed a judge’s approval. Essentially eliminating the legal middleman, and allowing this information to be made available publicly. Police could get into practice of writing algorithms to scrape information about you - websites you visit, books you peruse on Amazon. But, if the cops get a judge’s approval and go to the ISPs right now, the ISPs will already sell you out – there’s really no need for this legislation.\n\nThe biggest issue in this Act has huge implications - the no-compromise provisions are something called anti-circumvention rules, and these form the foundational principle of the Act. Anytime a digital lock is used - whether on books, movies, music, or electronic devices - this lock trumps virtually all other rights. The reason that you want to access specific content might be permissible, but the act of getting it will be illegal. Where this has an effect will be within larger organizations (such as educational institutes) who establish policies based on the law. Under this Act, it will be against the law to circumvent a DVD for educational purposes – the school will simply put forward policy that says no. And in situations like this, the “pirates” themselves will not be affected – in fact it’ll be the people who AREN’T pirates that will be affected most.\n\nPersonal provisions for copyright are set to to protect the intellectual property of performers, photographers, broadcasters, remixers (including non-commercial user generated content and sites that host this content), and educators. So what does having digital locks on content mean? Think about this from the perspective of a documentary maker - Visual materials are the raw matter with which documentary filmmakers work. Having access to various sources - analog and digital - is essential to the craft of documentary. As technology advances, we encode our history on different media. History is being digitized. The ubiquity of digital media may lead to more digital locks, but how can we have free access to this history if it is unavailable because of a digital lock? Consider the impact this would have on our ability, as Canadians, to tell our own stories. Same idea with educators, innovative businesses, journalists, other artists, archivists... If passed, this Act will infringe on a private citizen’s right to transfer something they own to another medium. \n\nAnother point from the bill - it can make linking illegal. Clause 5 of the bill provides that the offences of public incitement of hatred and wilful promotion of hatred may be committed… by creating a hyperlink that directs web surfers to a website where hate material is posted. Any sound legal advice in a country where such a law exists would be to stop using hyperlinks entirely, as they present too great a liability. And that would sort of kind of make the Internet itself illegal.\n\nAs a lawyer, Geist spoke to international treaties, trade pressures, and narrative (media) pressure for Canada’s copyright reform - but it’s really been social media that has inspired Canadians to stand up and get engaged about instituting copyright policy that’s reflective of the national benefit and interest.\n\n
- Canada, historically, has had a lame political internet. We don’t have the same kind of political discourse online as the US does. And couple that with not having the same culture of standing up for ourselves as they do, and you have quintessential Canadian political “meh”-ness. \n\nBut, Michael Geist has really been trying to do something about it by applying a lot of social media pressure - and has gotten some great results. Since 2007, at its height Geist’s Fair Copyright for Canada Facebook group had 100k members and has spawned national chapters and countless copyright reform websites and meetups. From humble beginnings with an email your MP campaign to direct interaction with government officials such as Clement and Heritage Minister James Moore - Geist has paved the way to use social media to break down political barriers. And we’re seeing that the political landscape is starting to wake up to the younger generation, especially now with such a strong and young NDP presence in the House. \n\n\n
- DDB goes to Mesh\n
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- Porn develops for the main stream\n-VHS (but not blu ray)\nOnline payments\nMobile browsing\n\nPorn some of the first companies to see the value in piracy - seeding to Torrent sites/Pirate sites and seeing users return to them\n
- People in a rush to get stuff out...nobody was copyrighting\nTons of people pirating it - felt it should be free \n\n\n
- Traditional media companies didn’t anticipate the web...\n
- Make it easier for users to access your content - make it more enjoyable, AB test to find out where the drop off is\n
- So much is the same - develop \n
- Live cameras\n
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- Or, more accurately teledildonics\n\n-Porn adopters more keen to bring it into the home\n-Taking advantage of invasive technology\n-\n-\n-Invasive technology, only getting more invasive\n\n-Better \n
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- Kiip\nBrian Wong, fired from Digg, best deciision he never had to make\nKiip layers on the reward layer tomobile games\n
- Kiip\nBrian Wong, fired from Digg, best deciision he never had to make\nKiip layers on the reward layer tomobile games\n
- Ads on the reward layer to games -\n\n
- Everyone is talking about Gamification...\n ...and using examples examples of other types of gamification (FourSquare)\n But no one is talking about the actual games all of this comes from! \n Rewards and recognition are great, but it’s the actual experience that counts \n Advice: Start playing games. \n
- Everyone is talking about Gamification...\n ...and using examples examples of other types of gamification (FourSquare)\n But no one is talking about the actual games all of this comes from! \n Rewards and recognition are great, but it’s the actual experience that counts \n Advice: Start playing games. \n
- Everyone is talking about Gamification...\n ...and using examples examples of other types of gamification (FourSquare)\n But no one is talking about the actual games all of this comes from! \n Rewards and recognition are great, but it’s the actual experience that counts \n Advice: Start playing games. \n
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