One of our key take aways at the 2015 ASAE Annual Meeting was that more associations are starting to consider merging membership and technology departments under one business function. However, association's are not readily embracing the benefits the synergy of these departments provide to an organization. As one association professional mentioned, her organization had merged the membership and technology departments to promote interdepartmental efficiency. The goal was to unify each department, streamline operational effectiveness, promote change management in the role of technology, and ultimately generate revenue through increased membership.