The document discusses how email marketing can help businesses overcome common issues like a lack of customers or sales by allowing them to regularly communicate targeted messages to subscribers. It outlines the key benefits of email marketing like increased customer loyalty, brand awareness, and ROI. The document advises businesses to build an email list and consistently send valuable content and special offers to take advantage of email marketing.

1. Email Marketing Overview
Boost Customer
Loyalty And
Sales With Your
Own Email List

2. Is Your Business
Suffering Due to a
Lack of Customers?
Feeling
Disconnected From
Local Consumers?
Having Trouble
Getting Your Phone
To Ring?
Need More Foot
Traffic Coming Into
Your Doors?
COMMONBUSINESSDILEMMAS

3. 2. Customer Retention
Getting your satisfied
keep coming back is critical
expensive than acquisition.
4. Increased Referrals
Getting your existing
customers to refer more
people to your business
creates effortless longevity
and growth.
.
1. Customer Acquisition
Attracting new customers is
the lifeline for any business
and should be an on-going
initiative.
3. Increased Spending
Getting your existing
customers to spend more
money with your company
creates more automated
revenue.
PRIMARY GROWTH FACTORS

4. Ineffective Marketing
Do traditional marketing
to drain your budget even
ineffective?
Stiff Competition
Do you feel like your closest
competitors are taking your
fair share of the market?
Digital Technology
Are you struggling to grasp
and implement proven new-
age marketing strategies?
Lack of Time
Are you putting off Digital
Marketing because you feel
that you just don’t have the
time?
4 MAJOR ROADBLOCKS

5. OVERCOMINGTHEBARRIERS
There are ways to…
 Put your business directly in front of your
target audience
 Spend your marketing dollars where they
COUNT and yield the best returns
 Use the power of the internet to connect with
more customers and prospects

6. 72% Of ConsumersAre
Already Connecting
With Brands Through
Their Various Digital
Marketing Channels
AndActivities…
Digital

7. Website
Design
Online Video
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF
DIGITAL MARKETING
Email
Local SEO
Online
Reputation
Content

8. BOOSTSALESWITHEMAILMARKETING

9. WHATISEMAILMARKETING?
Email Marketing is the practice of sending both
sales and non-sales messages to a list of
email subscribers.
Sent via the internet, this method allows you
to quickly get your marketing messages in front
of a highly-targeted audience – consistently.

10. Email Marketing Returns An
Average Of Over $44 for Every
$1 Spent
72% Of Consumers Sign Up To
Email Lists To Get Discounts
60% Of Marketers Say Email
Marketing Is Producing A ROI
44% Of Email Marketing
Recipients Make Purchases
Based On The Email Promo
91% Of People Check Their
Emails At Least Once Per
Day
WHYEMAILMARKETINGISAPRIORITY

11. OF CONSISTENT
EMAIL MARKETING
BENEFITS

12. Interaction & Engagement
Effective way to stay in touch with your
audience and increase engagement
Boosts Customer Loyalty
Keeps your brand top of mind;
subscribers will think of you when they
need your type of product or service
More Brand Awareness
Consistently seeing your brand's
name will make subscribers feel more
comfortable doing business with you
Easily Trackable
Email campaigns are very easy to track –
making it simple to adjust actions based on
actual data
Attracts More Leads
Due to its simplicity and low costs,
email marketing is a viable marketing
strategy for any type of business
Fast and Instant
Emails can be sent with a few
clicks of a mouse and instantly
reach your subscribers’ inboxes
Affordable & Higher ROI
Costs are very low and the returns
are much higher than most other
marketing methods
Produces Activity on Demand
Quick way to get more foot traffic,
phone calls, and website traffic
BENEFITS OFEMAILMARKETING

13. CONSEQUENCESOFNOEMAILMARKETING
 Cannot Capitalize on the Simplicity and Quickness of Email
Customer Contact
 Email-Friendly Competitors will Attract and Convert More
Leads into Customers
 Missed Marketing Opportunity to Produce Higher ROI

14. YOURLACKOFANEMAILFUNNEL
Insert a Picture of Their
Website with a Non-
Existent Opt-in Form…

15. Website visitors are hot leads, but once they leave you have no
way to re-connect with them
You are leaving money on the table by not using the power of
“giveaways” to build a list
You are missing an opportunity to build a valuable asset that can
be hugely profitable
(Here are some samples…)
3MAINPROBLEMS

16. YOURCOMPETITOR’SEMAILSTRATEGY
Insert a Picture of a Competitor’s
Opt-In Form, Copy of Their
Welcome Auto Follow-Up Email,
etc.

17. WHYDOTHEYHAVEANADVANTAGE?
They have a way to stay in touch with targeted leads and
customers
By following up, they are likely to convert a lot of these leads into
paying customers
They are more likely to generate a higher marketing ROI due to
email cost-effectiveness
(Here are some samples…)

18. How?
Where?
Help!
WHATSHOULDYOUDO
NEXT?

19. STEPS TO SUCCESS
Build an Email List and Consistently Send Valuable Info and Special
Offers
Create a detailed
email marketing plan
Work closely with a
professional who
understands your
goals and needs
Implement your
email marketing
strategy and
continue to grow
your market reach!
SUCCESSSTEP 3STEP 2STEP 1

20.  Build a List of Targeted Subscribers
 Choose the Best Email Software
 Write Email Content and Series
 Design and Send Email Messages
 Provide Ongoing Maintenance and Support
HOWICANHELP