The document provides an overview of email marketing and how businesses can use it effectively. Some key points:
- Email marketing involves connecting with customers over multiple stages to build relationships and trust through regular communication.
- Using an email marketing provider gives businesses professional templates, reporting, list management tools and ensures compliance.
- Businesses should add value to their emails through relevant, non-sales content to keep customers engaged and reduce unsubscribes.
- Proper use of subject lines, call-to-actions, auto-responders and growing email lists can help boost sales and referrals through email marketing.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort, and not marketing specifically to the target audience.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort, and not marketing specifically to the target audience.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
Secrets on how to succeed in internet marketing or affiliate marketingGlen Dahilan
Discover the secrets on how to start and succeed in internet marketing or affiliate marketing business. You will learn everything you need to know about effective strategies to start earning online.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.
In this file, you can ref free useful materials about how did affiliate marketing start and other materials for how did affiliate marketing start such as affiliate programs, affiliate tips…
Our top four areas of your holiday email program to keep an eye on: content, volume, subscribers, and metrics! Although this deck is holiday themed, these best practices apply all year round. :)
Brought to you by our kickass Deliverability Consultants, Luke Martinez and Tanya Plaza!
An eNewsletter is one of the most valuable marketing tools your business can develop in your arsenal. Discover why every business should have one, ideas to build your list, what kinds of content to include, and other cool details that your newsletter can incorporate as your business grows.
Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
A Clear-Cut Guide to Email Marketing SuccessSendinBlue
Learn everything you need to know about email marketing, including:
- How to build your email contact list
- How to make a good first impression
- Email design best practices
- How to play by the rules and achieve the best possible engagement with your email campaigns
Additionally, you can download our takeaway worksheets to help schedule your campaigns, create your first email, and make sure you've checked all the boxes for a successful campaign.
Download the worksheets here --> https://my.sendinblue.com/users/subscribe/js_id/gpp/id/15
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Secrets on how to succeed in internet marketing or affiliate marketingGlen Dahilan
Discover the secrets on how to start and succeed in internet marketing or affiliate marketing business. You will learn everything you need to know about effective strategies to start earning online.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.
In this file, you can ref free useful materials about how did affiliate marketing start and other materials for how did affiliate marketing start such as affiliate programs, affiliate tips…
Our top four areas of your holiday email program to keep an eye on: content, volume, subscribers, and metrics! Although this deck is holiday themed, these best practices apply all year round. :)
Brought to you by our kickass Deliverability Consultants, Luke Martinez and Tanya Plaza!
An eNewsletter is one of the most valuable marketing tools your business can develop in your arsenal. Discover why every business should have one, ideas to build your list, what kinds of content to include, and other cool details that your newsletter can incorporate as your business grows.
Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
A Clear-Cut Guide to Email Marketing SuccessSendinBlue
Learn everything you need to know about email marketing, including:
- How to build your email contact list
- How to make a good first impression
- Email design best practices
- How to play by the rules and achieve the best possible engagement with your email campaigns
Additionally, you can download our takeaway worksheets to help schedule your campaigns, create your first email, and make sure you've checked all the boxes for a successful campaign.
Download the worksheets here --> https://my.sendinblue.com/users/subscribe/js_id/gpp/id/15
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Two," hosted by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit BusinessJournalism.org.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
2. What is Email Marketing?
It is NOT
Endless blasting of EDMs
Used to acquire new customers
A form of advertising to strangers
4 Stages of Marketing
Acquire,Connect, Nurture and Trust
Email Marketing – Only Last 3 Stages
3. What is Email Marketing?
It helps build relationships
Always first in mind
Less price sensitivity
Repeat business
Encourages steady referrals
Wordof mouth marketing
Happens after stage 4
4. What is Email Marketing?
Reduces Cost of Acquisition (COA)
Leadsfrom newspaper ads can be saved
Use workbook for COA savings
Boost Traffic
Website, social media, blogs and more
5. Why Not Regular Emails?
Amateurish Appearance
No Easy-To-Use Templates
No Compliance with CAN-SPAM Act in US
Reduced Chances To Reach Inboxes
6. Why Not Regular Emails?
Blind Marketing
No statistics on forwarding, clicking, etc
No idea why?!
Takes up bandwidth
Slows down network
No personalisation
7. Email Marketing Provider - Benefits
Professional Appearance
Strengthens branding
Easy-To-Use Templates
No HTML knowledge required
Complies to CAN-SPAM Act
Good likelihood of reaching inboxes
Personalisation
8. Email Marketing Provider - Benefits
Great Reports
Seewho clicked what, which emails
bounced, who unsubscribed, etc
No Jamming Up Networks
List Management Available
Reduce spam complaints
Avoid duplicates and irrelevant emails
9. More Benefits
Effective Tools
Visit Learning Page on Website
Auto-Responders
Welcome new readers without reminders
Avoid missed connections
Social Media Integration
Effortlessly done with designing software
10. Adding Value To Your Emails
Boring Content Gets Unsubscribed
Everyone’s Needs Is Different
According To Industry
Training:
Provide ideas on effective methods
Manufacturing: Updates on green technology
Make Yourself Look Good
People know who to look for in future
11. Adding Value To Your Emails
Don’t Sell Too Much
People buy on 7th reminders
Link Directly To Relevant Content
Use Questions From Workbook
Share Ideas
What clothes for which figure
What to invest in
12. Adding Value To Your Emails
Be Your Own Critic
Use FAQs For Reference
Use Lucky Draws and Contests
Customer Case Studies
Creates great testimonials
13. Is SPAM That Bad?
Your Branding Is Associated With SPAM
Recipients will not be open to other marketing
efforts
Your Domain Gets Blocked
Major ISPs
Major Email Clients
Unlike unsubscribe, it’s permanent
15. Avoid SPAM Triggers
Use Welcome Emails
Subscriber will remember you better
Remind About Unsubscribe Option
Spam status is permanent
Avoid Content Like
Guarantee!,Act Now!
CAPS LOOK LIKE SHOUTING!
Excessive ???!!!
16. Welcome Emails
Sent Within 24 Hours
Contain
Logo, branding and personalisation
Reward Immediate Action
Exclusive discount for newcomers
Link To Your Site, FB Page, etc
Helps sell without selling
17. Creating Action
Set An Objective
Get in touch, learn or buy
If Promoting An Event
Provide links, referral bonus, etc
Make it easy
Organise Content
Avoid Confusion
18. Creating Action
Remind
That only email lists enjoy this promotion
Keep Target Audience In Mind
Helps with relevance
Thank The Reader
Personalise This
19. Types Of Call-To-Action
Direct
Create sense of urgency
“Act before 30th June for…”
Multi-Step
Put order form below linked page
Use Obvious Labels
“Read Full Article Here”
Video Links As Well
20. Subject Lines
1st To Be Read
“3Tips To Enhance…”
“This weekend’s opening…”
“Upgrade your staff and save”
“What to look out for when outsourcing…”
Reader Must See Benefit
21. Effective Auto-Responders
Short With 1 Main Point
Spread Out Over Weeks
Not Days
Three Is Sufficient Before Newsletter
Use Timeless Content
22. Effective Auto-Responders
Provide Something To Keep
Brochures, policies, instructions, etc
Provide Answers To FAQs
Don’t Sell Until 3rd One
Allow reader to warm up
24. Uses For Email Marketing
Promotions & Discounts
Exclusive for mailing list
Getting New Sign-Ups To Buy
Updates
Upcoming events
Product launches
25. Growing Your Lists
Qualify Contacts
Avoid sales@abcco.com
Is the person interested at all?
Contact Points
Retailstores, networking
events, tradeshows, conferences, industry
events, phone, email
Websites, blog, social media, directories
26. Growing Your Lists
Encourage Referrals
Advertiseor mention them on your
newsletters, websites, social media, etc
Web Forms
Place on every possible page
Double confirm email to avoid typos
Ask for basic information FIRST
27. Growing Your Lists
Links In Your Signature
Turn phone enquiries into subscriptions
Mention links in all other marketing
28. Taking It From Here
Start your email marketing
Work on the first 100 prospects
Plan for next couple of months
Refer to learning centre for guides
29. Taking It From Here
Help You Get Started
Formulate strategy for 6 – 12 months
Cover aspects like welcome email, auto-
responder, newsletter content and so on
Themed template based on your site ($99 value)
90 minute consultation - $75 (U.P. $225)
Sign-up by 28 May
