The document discusses the changing perceptions of incentive programs and argues they can be a "necessary evil" when used correctly. It notes that while incentives were once viewed negatively due to administrative burdens and high costs, online platforms have addressed these issues by streamlining management and reducing expenses. When incentive schemes reward overachievement, promote business growth, and help attract and retain top talent, they drive productivity more than straight commission alone. The author believes the next generation of businesses will embrace online cultures and incentives can deliver real financial benefits if they are engaging, add value, increase revenue, and provide longevity in relationships.