How to build a business and sell more in today's crowded and cut-throat marketplace. How to run a small business effectively so you can compete against bigger and better-funded competition, without sacrificing principles or profits.

1. Slow Selling
An Introduction

2. What it is
• A ‘no nonsense’ business building system
and set of tools based on common sense
principles of customer attraction, loyalty
and reputation.
• Designed to support and empower smaller
businesses to become truly remarkable
and blow away larger and better funded
competition, without sacrificing profits or
principles.
www.slow-selling.org

3. Who can use it
• Slow Selling can be used by:
1. Leaders and managers in SMEs as a support and guide to help
them grow business and blow away the competition.
2. Ambitious individuals who want to learn principle-centred
business building and sales skills and progress their career.
3. Coaches and trainers to stand out from the crowd and use the
system to support and empower their clients
www.slow-selling.org

4. What’s wrong with ‘standard’ selling?
• There is a revolution in customer behaviour, driven by global choice,
business transparency, feedback, A.I. and innovation.
• The ‘standard’ selling systems were built for a world where none of
this existed.
• They don’t work any more: customers are empowered to buy around
the world at a click of a button, and all your ‘sales and marketing’ is
lost in a sea of noise.
• Old systems are not only ineffective, but now downright dangerous.
• It’s time for a genuine return to time-honoured principles of customer
attraction, experience, loyalty and reputation.
www.slow-selling.org

5. Isn’t that just common sense?
• Of course it is!
• But the problem with common sense is:
• It’s rarely common practice
• No one designs systems around common sense:
they always design them to get ‘quick wins’
• Slow Selling solves this problem by focusing
exclusively on common sense and
specifically avoiding quick wins (in favour of
long-term success)

6. Easy to say … hard to do
Focusing exclusively on customer attraction, experience,
loyalty and referrals is easy to say … everyone says it
• But it’s much harder to do!
The key is to be ‘remarkable’ consistently and
continually… at every step
• And that’s harder still
Slow Selling is designed from the ground up to solve this
problem
• And support and empower leaders and managers in
SMEs to actually achieve it, whatever their business

7. But I’m already overwhelmed
• In today’s crazy-busy, continually changing world,
everyone’s overwhelmed with information and ‘top tips’
• Slow Selling is structured to help you slow down for a
few minutes each week and implement one small
change and improvement each time.
• So you and your people become more and more
remarkable step by step each week without costing a
fortune in time or money.
• It’s a process we call ‘Go the extra inch’

8. Small steps to get started
Take it slowly: don’t just take our
word for it
1. Sign up for tips and updates
2. Buy/listen to the book
3. Join the ‘Slow Sellers
Association’
4. Engage a ‘Slow Selling’ coach
www.slow-selling.org

9. Links to get you started
• Slow Selling Website:
www.slow-selling.org
• Sign up for top tips and updates by email:
https://mailchi.mp/10301b28b16d/sign-up-to-slow-
selling
• The ‘Slow Sellers Association’
www.slow-sellers.org
• Enquire about training or coaching:
support@slow-selling.org

10. Some principles of buying
• Customers will support and promote brands they trust and who they
believe go out of their way to engage and make their life easier
• Customers will forgive a mistake if it’s handled excellently (and not
repeated) – in fact, mistakes are opportunities to build reputation
• Customers want to be loyal to suppliers, but need to trust they’ll be
valued and respected in return
• Customers will shop around on price only where they can’t find a
brand or supplier to be loyal to
• It’s much more expensive to get a new customer to buy from you
than it is to get a previous customer to return
www.slow-selling.org

11. What’s the background?
• Slow Selling is a worldwide not for profit movement for change in
selling. Our aim is to support and empower caring and ambitious
leaders and managers in SMEs to help them to become truly
remarkable and blow away larger and better funded competition,
without sacrificing profits or principles.
• It was founded by Guy Arnold: a lifelong customer experience and
loyalty systems designer as a way to deliver genuinely valuable
support and tools to SMEs in a way that’s proven, effective and easy
to access … without costing a fortune.
• To find out more, please see www.slow-selling.org or email
support@slow-selling.org