Dan Kelly
Sales and Marketing Director, Corporate Rewards
Instant rewards,
Instant impact
Why is it important to
reward people?
“Happy people are
more motivated”
People are the most valuable
asset for a business…
BUT
The hardest area of running a
business is engaging and
motivating people, customers
or employees
Different things make
people happy
Kairos
is an ancient Greek word meaning
meaning the right or opportune
moment (the supreme moment).
If you can create those Kairos
moments, special moments for
the people you want to engage
with, they will have a longer
lasting, happy emotional bond
with your business.
Happy people are more
motivated… right?
Reward:
‘an appetitive stimulus
given to a human or
animal to alter behaviour’
Recognition:
‘an appreciation for an
achievement, service
or ability’
oxford university press
So why as humans, do we
crave reward and
recognition so badly?
Science
Physiology &
Psychology
Positive Reinforcement
‘The Reward System is a group of
neurological structures that are
critically involved in mediating the
effects of reinforcements’
The Reward System – Olds & Milner 1954
The theory of Operant Conditioning…
Operant conditioning:
‘Actions followed by
reinforcement will be
strengthened and more
likely to be repeated
in the future’
skinner
The act of rewarding &
recognising positively,
reinforce behavioural
change…
When we reward
someone – that is the
physical embodiment of
recognition
The actual reward appeals
to the person as a
pleasurable stimulus –
the recognition makes them
feel good inside so they are
likely to repeat their action
Rewards are extrinsic
motivators
Recognition is an intrinsic
motivator
These factors drive our behaviour and
the decisions we make.
Positive reinforcement is with us from
when we were young – starts from
receiving a reward from our parents for
doing well in school.
We are conditioned to respond to these
paradigms…if we do good we get
rewarded
WiFi
Maslow’s basic human needs
Incentive Theory
We are ‘pulled’ by external goals
Hockenbury & Hockenbury
Building on this operant
theory, we now know that we
are pushed by our internal
needs, but we also have it
within us to be ‘pulled’
towards external motivators –
rewards, money and
recognition
Why does this matter in a
business world?
• In our DNA
• People need to be rewarded
• Makes happy workforce
• Lower attrition
• Increase productivity
• Spontaneous celebrations – Fruit Friday,
Bagel day, Massage day
Digital Rewards
– the future now
How?
How can we make the act of
rewarding impactful?
• Rewarding people digitally is growing
• It’s the quickest way to reward people
• Provides an immediate response to stimulus
• The next generation of tech savvy people
are working within your business
Digital rewards
Digital rewards
Speed of access & Delivery
Lower overheads
Secure delivery
Low financial value / high
personal value
Long lasting
What can you do to
deliver these rewards
in the most efficient
and impactful way?
A variety of instant rewards
Recognition platforms
Live reporting
Gamification & Ecards
Summary
Its in our DNA – reward and recognition
make us happy
Happy people are more motivated
Business leaders should leverage this
Digitalisation allows us to maximise impact & longevity
of reward
Online platforms offer speed, control,
consistency and measurement
Its easier than ever to make
and instant impact – what’s
stopping you!
Contact us today
www.corporaterewards.co.uk
Email us: enquiries@corporaterewards.co.uk
Call us:
0370 405 2020
Connect with us on LinkedIn:
corporate-rewards-uk

Instant rewards, instant impact

Editor's Notes