Why is it important to reward people? We take a look at the need and psychology behind rewarding employees instantly. The impact of digital rewards and what you can do to deliver these rewards in the most efficient and impactful way

1. Dan Kelly
Sales and Marketing Director, Corporate Rewards
Instant rewards,
Instant impact

2. Why is it important to
reward people?

3. “Happy people are
more motivated”

4. People are the most valuable
asset for a business…
BUT
The hardest area of running a
business is engaging and
motivating people, customers
or employees

5. Different things make
people happy

9. Kairos
is an ancient Greek word meaning
meaning the right or opportune
moment (the supreme moment).

10. If you can create those Kairos
moments, special moments for
the people you want to engage
with, they will have a longer
lasting, happy emotional bond
with your business.
Happy people are more
motivated… right?

11. Reward:
‘an appetitive stimulus
given to a human or
animal to alter behaviour’

12. Recognition:
‘an appreciation for an
achievement, service
or ability’
oxford university press

13. So why as humans, do we
crave reward and
recognition so badly?

14. Science
Physiology &
Psychology
Positive Reinforcement

15. ‘The Reward System is a group of
neurological structures that are
critically involved in mediating the
effects of reinforcements’
The Reward System – Olds & Milner 1954

16. The theory of Operant Conditioning…

17. Operant conditioning:
‘Actions followed by
reinforcement will be
strengthened and more
likely to be repeated
in the future’
skinner

18. The act of rewarding &
recognising positively,
reinforce behavioural
change…

19. When we reward
someone – that is the
physical embodiment of
recognition

20. The actual reward appeals
to the person as a
pleasurable stimulus –
the recognition makes them
feel good inside so they are
likely to repeat their action

21. Rewards are extrinsic
motivators
Recognition is an intrinsic
motivator

22. These factors drive our behaviour and
the decisions we make.
Positive reinforcement is with us from
when we were young – starts from
receiving a reward from our parents for
doing well in school.
We are conditioned to respond to these
paradigms…if we do good we get
rewarded

23. WiFi
Maslow’s basic human needs

24. Incentive Theory
We are ‘pulled’ by external goals
Hockenbury & Hockenbury

25. Building on this operant
theory, we now know that we
are pushed by our internal
needs, but we also have it
within us to be ‘pulled’
towards external motivators –
rewards, money and
recognition

26. Why does this matter in a
business world?
• In our DNA
• People need to be rewarded
• Makes happy workforce
• Lower attrition
• Increase productivity
• Spontaneous celebrations – Fruit Friday,
Bagel day, Massage day

27. Digital Rewards
– the future now
How?

28. How can we make the act of
rewarding impactful?
• Rewarding people digitally is growing
• It’s the quickest way to reward people
• Provides an immediate response to stimulus
• The next generation of tech savvy people
are working within your business

29. Digital rewards

30. Digital rewards
Speed of access & Delivery
Lower overheads
Secure delivery
Low financial value / high
personal value
Long lasting

31. What can you do to
deliver these rewards
in the most efficient
and impactful way?

32. A variety of instant rewards

33. Recognition platforms

34. Live reporting

35. Gamification & Ecards

36. Summary
Its in our DNA – reward and recognition
make us happy
Happy people are more motivated
Business leaders should leverage this
Digitalisation allows us to maximise impact & longevity
of reward
Online platforms offer speed, control,
consistency and measurement

37. Its easier than ever to make
and instant impact – what’s
stopping you!

38. Contact us today
www.corporaterewards.co.uk
Email us: enquiries@corporaterewards.co.uk
Call us:
0370 405 2020
Connect with us on LinkedIn:
corporate-rewards-uk